At a Glance
- Tasks: Lead Rider communications and partnerships, managing content and engagement strategies.
- Company: Join Deliveroo, a fast-growing company prioritising diversity and inclusion.
- Benefits: Enjoy healthcare, generous leave, and support for charitable causes.
- Other info: Be part of a diverse team that values your unique perspective.
- Why this job: Make a real impact on Rider experiences while working in a dynamic environment.
- Qualifications: Creative, organised, and experienced in CRM platforms with strong communication skills.
The predicted salary is between 55000 - 65000 £ per year.
About the role
As the Rider Communications & Partnerships Lead for the UKI, you will own managing our UK & Ireland Rider communication channels via our CRM system Braze, email, SMS, WhatsApp and in-app as well as building and executing our content & partnerships strategy including our Rider Social Media. Alongside this, you’ll be responsible for sourcing, negotiating and launching new Rider partnerships as well as retaining, reviewing and improving current partnerships. You and your team will be responsible for measuring the effectiveness of partnerships, comms & social campaigns and always looking for ways to improve engagement rates and ensuring that our approach & strategy supports Riders.
What you’ll be doing
- Working with stakeholders and your 2x Content Associates & 1x Partnerships Associate to build and execute the strategy for Rider content & partnerships in the UK&I
- Oversee day-to-day tasks such as partnership operations, utilisation, relationship maintenance, building and shipping comms for Riders
- Working closely with the Central Operations Team to manage the landing of UKI specific operational communications and Partnerships in market
- Work with Content colleagues from across the EU Deliveroo Org on combined campaigns to ensure joined up execution and the sharing of best practice.
- Monitoring impact of Rider partnerships- including the impact on Rider sentiment, cost savings for Riders & impact on Deliveroo operational metrics
- Monitoring impact of Rider content - including increasing engagement (open rates, click throughs) across all communications, including digital and social channels
- Feed into the Central Deliveroo Rider Marketing Team efforts to source Riders and diversify the Fleet, specifically, Rider Influencer Strategy
- Establish and manage digital engagement campaigns and competitions
- Own the Rider Social Media channel output, Instagram & TikTok
- Be the subject matter expert internally for UK&I Content & Partnerships
- Identify and develop ‘news worthy’ stories, utilising Rider insights, to engage with our Rider community
- Identifying new partner opportunities which have a clear benefit for Riders & Deliveroo
- Leading negotiations with major UKI Rider partners
- Identify areas of improvement to our existing comms and CRM lifecycle
- Approve all outgoing Rider comms to ensure accuracy, tone, and compliance
- Build, coach and manage a team that is engaged, inclusive and high performing
Requirements
- Be creative, energetic, hands on and relentless in execution
- Understanding and experience of CRM platforms (ideally Braze)
- Exceptional organisational skills and attention to detail
- Strong communication and time management skills
- Stakeholder management skills - ability to negotiate large scale contracts and get buy-in from senior management from across the business
- Strong command of written and spoken English, as well as tone of voice
- Strong people management skills - to be able to support, develop and coach your direct reports
- Strong business acumen- knowledge of what good looks like for Riders and awareness of the kinds of partnerships they may benefit from
Workplace & Benefits
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well‑being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country‑specific, please ask your recruiter for more information.
Diversity
At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry. We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.
Senior Manager Rider Communications & Partnerships UK&I employer: Deliveroo
Contact Detail:
Deliveroo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Manager Rider Communications & Partnerships UK&I
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those already working at Deliveroo. A friendly chat can open doors and give you insider info on the role.
✨Tip Number 2
Show off your skills! Prepare a portfolio or examples of past work that highlight your experience with CRM systems and partnership strategies. This will help you stand out during interviews.
✨Tip Number 3
Be ready to discuss your ideas! Think about how you would improve Rider communications and partnerships. Bring fresh ideas to the table during your interview to show you're proactive.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Deliveroo team.
We think you need these skills to ace Senior Manager Rider Communications & Partnerships UK&I
Some tips for your application 🫡
Show Your Communication Skills: Since this role is all about Rider communications, make sure your application reflects your strong command of written English. Use a friendly yet professional tone, and don’t shy away from showcasing your creativity in how you present your experiences.
Highlight Your Experience with CRM: If you've got experience with CRM platforms like Braze, shout about it! We want to see how you've used these tools to engage audiences and improve communication strategies. Be specific about your achievements and the impact they had.
Demonstrate Your Partnership Skills: This role involves sourcing and negotiating partnerships, so share examples of your past successes in this area. Talk about how you’ve built relationships and what strategies you used to ensure mutual benefits for all parties involved.
Tailor Your Application: Make sure to tailor your application to the specifics of the job description. Highlight relevant experiences that align with our goals for Rider engagement and partnerships. And remember, applying through our website is the best way to get noticed!
How to prepare for a job interview at Deliveroo
✨Know Your CRM Inside Out
Since the role involves managing communications through a CRM system like Braze, make sure you understand its features and functionalities. Familiarise yourself with how to segment audiences, track engagement metrics, and create effective campaigns. This knowledge will show your potential employer that you're ready to hit the ground running.
✨Showcase Your Partnership Skills
Prepare examples of successful partnerships you've managed in the past. Be ready to discuss how you sourced, negotiated, and launched these partnerships, as well as how you measured their effectiveness. Highlighting your ability to build and maintain relationships will demonstrate your fit for this role.
✨Engagement is Key
Since increasing engagement rates is a priority, come prepared with ideas on how to improve communication strategies. Think about innovative ways to use social media channels like Instagram and TikTok to connect with Riders. Showing that you can think creatively about engagement will set you apart.
✨Be a Team Player
This role involves working closely with various teams, so be ready to discuss your experience in collaboration and stakeholder management. Share examples of how you've successfully worked with others to achieve common goals, and emphasise your people management skills to show you can lead and inspire your team.