At a Glance
- Tasks: Lead promotional strategies to enhance customer experiences and drive growth across the Middle East.
- Company: Join Deliveroo, a dynamic brand transforming the way people shop and eat.
- Benefits: Make a visible impact, learn fast, and build a career in an inclusive culture.
- Other info: Collaborate with diverse teams and enjoy a supportive work environment.
- Why this job: Shape compelling marketing campaigns that resonate with customers and partners.
- Qualifications: 8+ years in marketing with strong analytical and leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drive everything we do. Our Brand & Experience team builds the emotional connection between Deliveroo and our customers, riders, and partners. With a deep understanding of our audience and a passion for creativity, we bring our brand to life across every touchpoint.
We’re looking for a Senior Marketing Manager, Value and Promotions to join our Middle East team. Reporting directly to the Marketing Director for the Middle East, you will define and execute promotional strategies that strategically influence customer behaviour and maximize returns for Deliveroo and its partners across the UAE, Kuwait, and Qatar.
What You’ll Be Doing
- Quarterly Strategic Planning: Lead the planning process for promotional activities, aligning business priorities and market trends to identify future growth opportunities.
- Promo Strategy Development: Implement robust strategies focused on how value propositions can change customer behaviour and drive ROI for Deliveroo and our Partners.
- Customer-Centric Programmes: Partner with Tech and Data Science to deeply understand customer needs, ensuring value messages are compelling and highly resonant.
- Execution & Operations: Lead the operational delivery of promotions, ensuring best‑in‑class execution across CRM and in‑app touchpoints while influencing the global tech roadmap.
- Budget Ownership: Manage large budget lines for key initiatives, tracking spend meticulously and optimizing plans to hit financial targets.
- Test & Learn Agenda: Act as the voice of the Middle East on the global experimentation agenda, designing local experiments to codify promotional best practices.
- Performance Optimization: Own weekly reporting and conduct thorough post‑campaign analyses to pinpoint areas for improvement and new experimentation opportunities.
- Market Intelligence: Stay ahead of competitor trends and market activity to maintain a competitive edge in the region.
What You’ll Need to Thrive
- Extensive Experience: 8+ years in Marketing, CRM, or Commercial roles, with a proven track record in value‑driven or promotional campaigns.
- Analytical Rigour: Highly proficient with analytical tools (Excel, Google Sheets, Looker) and experienced in interpreting data to develop consumer‑led strategies.
- Collaborative Leadership: Strong interpersonal skills with the ability to manage multiple cross‑departmental stakeholders and present recommendations to senior leadership.
- Execution Focus: A "self‑starter" attitude with a proven ability to deliver results quickly and efficiently within a matrixed organization.
- Technical Familiarity: Comfortable working closely with Product and Data Science teams to shape technical foundations for promotions.
- Language Skills: Fluent in English; Arabic language skills are a significant advantage for the region.
Why Join Us?
- Make a visible impact every day: Your work directly improves experiences for customers, partners and riders.
- Learn fast in an entrepreneurial environment: Work close to the market with autonomy, pace and real responsibility.
- Build a career, not just a role: Stretch yourself, develop new skills and grow as the business evolves.
- Deliver together in an inclusive culture: Collaborative, values‑driven teams that support how you work best.
Diversity, Equity and Inclusion: At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong.
Senior Incentives & Promotions Marketing Manager, Middle East employer: Deliveroo
Deliveroo is an exceptional employer that empowers its employees to make a tangible impact every day, particularly in the vibrant Middle East market. With a strong focus on personal and professional growth, team members enjoy an entrepreneurial environment that fosters autonomy and collaboration, while also benefiting from a diverse and inclusive culture that values creativity and innovation. Join us to not only advance your career but also to be part of a mission that transforms the way people shop and eat.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Incentives & Promotions Marketing Manager, Middle East
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you're genuinely interested in being part of the team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. Focus on showcasing your experience in marketing, CRM, and data analysis, as these are key for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our mission to transform the way people shop and eat.
We think you need these skills to ace Senior Incentives & Promotions Marketing Manager, Middle East
Some tips for your application 🫡
Show Your Passion:When you're writing your application, let your enthusiasm for marketing and the food delivery industry shine through. We want to see how your creativity can help us connect with our customers and partners!
Tailor Your Experience:Make sure to highlight your relevant experience in value-driven or promotional campaigns. We love seeing how your past roles have prepared you for this position, so don’t hold back on those achievements!
Be Data-Driven:Since we thrive on data-led insights, include examples of how you've used analytics tools to inform your strategies. Show us how you’ve turned numbers into actionable plans that drove results!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity with our Middle East team!
How to prepare for a job interview at Deliveroo
✨Know Your Numbers
As a Senior Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on your data interpretation abilities and be ready to discuss how you've used data to drive promotional strategies in the past. Familiarise yourself with tools like Excel and Google Sheets, as you might be asked to provide examples of how you've tracked budgets or analysed campaign performance.
✨Showcase Your Collaborative Spirit
This role requires working cross-functionally with various teams. Prepare examples of how you've successfully collaborated with different departments, such as Tech or Data Science, to achieve marketing goals. Highlight your interpersonal skills and how they’ve helped you manage stakeholders effectively.
✨Be Customer-Centric
Understanding customer needs is crucial for this position. Think about how you've developed customer-centric programmes in previous roles. Be ready to discuss specific strategies you've implemented that changed customer behaviour and drove ROI, showcasing your ability to resonate with the audience.
✨Stay Ahead of the Game
Market intelligence is key in this role. Research current trends in the Middle East market and be prepared to discuss how you would leverage this knowledge to maintain a competitive edge for Deliveroo. Showing that you're proactive about understanding the market will impress your interviewers.
