At a Glance
- Tasks: Manage key relationships and drive growth for top FMCG advertising partners.
- Company: Join Deliveroo, a tech-driven leader in the rapidly expanding food delivery industry.
- Benefits: Competitive salary, dynamic work environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and autonomy.
- Why this job: Shape the future of advertising partnerships while making a real impact.
- Qualifications: 4-5 years in account management or strategic partnerships, preferably in FMCG.
The predicted salary is between 60000 - 80000 £ per year.
At Deliveroo, our mission is to transform the way people shop and eat, bringing the neighbourhood to your door by connecting customers, restaurants, shops and riders. We give people the opportunity to buy what they want, when and where they want it. We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.
The Role
As a Senior Account Manager in our new FMCG Strategic Partnerships team you will be responsible for managing the day to day relationship & leading the joint business plan with Deliveroo’s largest advertisers in the Beverages and Beer, Wine and Spirits categories. You will use your knowledge and expertise of the Deliveroo platform to grow this partner's sales and improve the efficiency of their advertising investment. Collaborating with various functions across Deliveroo, you will proactively provide partners with category insights, and thought leadership as a specialist in on-demand delivery. Using data to understand patterns in how these partners are performing and creating compelling insight into how and where they can improve will be critical to your success in the role. You will need to be able to manage multiple projects at once, interacting with key functions such as National Accounts (Grocery & Restaurants), Marketing, Operations and Product. Working with advertising partners of this scale you will often have to overcome challenges that Deliveroo is facing for the first time, helping to shape the future of how we interact with the very largest partners globally.
Your Key Responsibilities
- Directly own the day-day relationship for a select group of our highest priority strategic accounts (~2-3) within Beverages and BWS.
- Lead on the negotiation and longer term account planning/Joint Business Planning processes, with support from your Client Partner.
- Drive partner growth & deliver incremental advertising revenue by owning your portfolio’s business growth through proactive reporting, weekly/monthly/quarterly meetings and reviews, analysis, improvement projects, and identifying growth opportunities.
- You will work with both internal and external stakeholders to drive change and devise solutions to ensure issues are addressed and your accounts continue to grow.
- Identify opportunities to deepen and grow the relationship with your partners by involving and working cross functionally with other parts of the Deliveroo business.
- Work with restaurant & grocery marketing counterparts to design, deliver and evaluate campaigns that drive value for our advertising partners and vendors.
- Deliver Deliveroo’s annual (financial) advertising objectives for your partner portfolio by tracking plan implementation, controlling expenditure, taking ownership of a tactical approach to exclusivity and identifying “in-flight” interventions to course-correct where under-performing.
Requirements
- 4-5 years’ experience in an account management, strategy & insights, or strategic partnerships role.
- Experience working within (or with) the FMCG/Retail Media industry is preferable.
- Confident working with and analysing data to create compelling insight that is clear and actionable.
- Experienced negotiator within the ability to drive mutual value for both partners and Deliveroo.
- Partner obsessed, with effective relationship building, organisation and communication skills whether face to face, or through video, phone or email.
- Able to create ideas and strategies to drive growth of our joint business with our partners, with a willingness to trial at pace.
- Collaborative team player who is able to get the best out of the people around you.
- Able to work effectively with all levels of Deliveroo.
- Project/Programme management experience is preferable.
- Experience in working in a dynamic high-growth company is preferable.
Senior FMCG Advertising Partnerships Lead employer: Deliveroo
At Deliveroo, we pride ourselves on being a dynamic and innovative employer that empowers our employees to make a significant impact in the fast-paced world of on-demand delivery. Our collaborative work culture fosters creativity and autonomy, providing ample opportunities for professional growth and development while working with some of the largest brands in the FMCG sector. Located in a vibrant city, we offer a unique chance to be part of a small yet influential team that is shaping the future of how people shop and eat.
StudySmarter Expert Advice🤫
We think this is how you could land Senior FMCG Advertising Partnerships Lead
✨Tip Number 1
Network like a pro! Get out there and connect with people in the FMCG and advertising space. Attend industry events, join relevant online groups, and don’t be shy about reaching out to potential contacts on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your expertise! When you get the chance to chat with potential employers or during interviews, make sure to highlight your knowledge of the FMCG sector and how you can drive growth for their business. Use specific examples from your past experiences to back it up.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like Deliveroo, and express your interest in working with them. Tailor your message to show how you can add value to their team, especially in strategic partnerships.
✨Tip Number 4
Apply through our website! We’ve got loads of opportunities waiting for you. Make sure to keep an eye on our careers page and apply directly. It shows you’re genuinely interested and gives you a better chance of landing that dream role!
We think you need these skills to ace Senior FMCG Advertising Partnerships Lead
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Account Manager role. Highlight your experience in account management and strategic partnerships, especially within the FMCG sector. We want to see how your skills align with our mission at Deliveroo!
Showcase Your Data Skills:Since this role involves analysing data to drive partner growth, don’t forget to mention any relevant experience you have with data analysis. Share specific examples of how you've used data to create actionable insights in previous roles. We love numbers that tell a story!
Demonstrate Your Negotiation Prowess:As a Senior Account Manager, you'll need to negotiate effectively. Include examples of successful negotiations you've led in the past, focusing on how you created mutual value for all parties involved. We’re looking for those who can drive results through collaboration!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Deliveroo!
How to prepare for a job interview at Deliveroo
✨Know Your FMCG Inside Out
Make sure you brush up on the latest trends and challenges in the FMCG sector, especially in the Beverages and BWS categories. Being able to discuss current market dynamics and how they relate to Deliveroo's advertising strategies will show that you're not just familiar with the industry but also genuinely interested in it.
✨Data is Your Best Friend
Since the role involves analysing data to drive partner growth, come prepared with examples of how you've used data in past roles. Think about specific metrics you've tracked and how your insights led to actionable outcomes. This will demonstrate your analytical skills and your ability to create compelling insights.
✨Showcase Your Negotiation Skills
Prepare to discuss your negotiation experiences in detail. Think of a time when you successfully navigated a challenging negotiation and what strategies you employed. Highlighting your ability to drive mutual value for both partners and the company will resonate well with the interviewers.
✨Be Ready to Collaborate
This role requires working cross-functionally, so be ready to share examples of how you've collaborated with different teams in the past. Discuss how you’ve built relationships and driven projects forward by leveraging the strengths of various stakeholders. This will illustrate your team player mentality and adaptability.