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For Companies At a Glance
- Tasks: Lead global app marketing strategies and optimise performance across major platforms.
- Company: Join Deliveroo, a tech-driven leader in the food delivery industry.
- Benefits: Enjoy competitive pay, healthcare, generous leave, and a focus on well-being.
- Why this job: Make a real impact in a fast-paced environment with innovative marketing strategies.
- Qualifications: 3-5 years in digital marketing, especially with Google and Apple Ads.
- Other info: Be part of a diverse team that values creativity and growth.
The predicted salary is between 36000 - 60000 £ per year.
Senior Digital Marketing Specialist – App
Join to apply for the Senior Digital Marketing Specialist – App role at Deliveroo
Senior Digital Marketing Specialist – App
Join to apply for the Senior Digital Marketing Specialist – App role at Deliveroo
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We are looking for a dynamic and results-driven App Lead to drive the growth of our App program globally. The role is pivotal in meeting our revenue and efficiency targets, with accountability for performance against App targets globally.
What You\’ll Be Doing
- Strategy: Working with the Head of Performance Marketing and team of channel specialists to develop and execute a comprehensive global App strategy to drive growth and achieve ambitious revenue and efficiency targets.
- Performance management: Be hands on in our accounts, optimising a complex, high-spending global App program across Google & Apple products.
- Industry trends: Stay up to date with the latest trends and innovations in App and digital marketing. Work closely with platform partners to stay on top of emerging products and ensure we have a plan to test them at pace.
- Testing and optimisation: Implement A/B testing and continuous optimisation of campaigns to enhance performance and drive growth.
- Data analysis: Utilise enterprise analytics tools such as Looker to analyse campaign performance.
- Reporting and insights: Generate detailed reports, dashboards and actionable insights for the team and for our stakeholders, demonstrating the impact of App performance on overall business objectives. Conduct analysis on competitor activity and make clear recommendations to improve our position in the market.
- Collaboration: Work closely with Product, Data Science, and Engineering teams to develop technical solutions and enhance campaign performance.
- Budget setting: Assist in setting and managing a large annual budget that covers all our global markets.
- Stakeholder management: Communicate effectively with stakeholders, demonstrating a strong bias for action and ability to simplify complexity to get buy-in for our projects.
What We’re Looking For
- Technical expertise: 3-5 years hands-on and deep experience with Google Ads (UAC) and Apple Ads (ASA). Experience working with ad platform APIs and scripts to drive automation.
- Analytical skills: Highly analytical and data-driven, comfortable working independently with data.
- Experience: Proven track record in managing complex and high-spending global accounts, ideally within e-commerce or marketplace businesses.
- Cultural fit: Strong communicator with a growth mindset, passionate about Deliveroo\’s mission and growth ambitions. Ability to rally a team of people around a goal and pivot quickly when presented with new information.
- Bias for action: Demonstrates a proactive approach to driving results and solving problems.
- Test and learn mindset: Embraces experimentation and iterative improvement.
- Growth mindset: Continuously seeks opportunities for learning and development.
Why Deliveroo
Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, as they want it, when and where they want it.
We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.
Workplace & Benefits
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.
Diversity
At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are – your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.
We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don\’t hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.
Seniority level
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Mid-Senior level
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Marketing and Sales
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Software Development
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Senior Digital Marketing Specialist - App Lead employer: Deliveroo
Contact Detail:
Deliveroo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Digital Marketing Specialist - App Lead
✨Tip Number 1
Network like a pro! Reach out to your connections in the digital marketing space, especially those who work at Deliveroo or similar companies. A friendly chat can lead to insider info about the role and even a referral!
✨Tip Number 2
Show off your skills! Prepare a portfolio showcasing your best campaigns, especially those involving Google Ads and Apple Ads. Bring it along to interviews to demonstrate your hands-on experience and analytical prowess.
✨Tip Number 3
Stay updated on industry trends! Follow relevant blogs, podcasts, and social media accounts to keep your knowledge fresh. This will not only help you in interviews but also show your passion for the field.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Deliveroo team.
We think you need these skills to ace Senior Digital Marketing Specialist - App Lead
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for digital marketing and the app space shine through. We want to see that you’re not just looking for a job, but that you’re genuinely excited about the opportunity to drive growth at Deliveroo.
Tailor Your Experience: Make sure to highlight your relevant experience with Google Ads and Apple Ads. We love seeing how your past roles have prepared you for this position, so don’t hold back on sharing specific examples of your successes in managing high-spending accounts.
Be Data-Driven: Since we’re all about analytics, include any data-driven results from your previous campaigns. Show us how you’ve used insights to optimise performance and achieve targets. Numbers speak volumes, so make them count!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at Deliveroo!
How to prepare for a job interview at Deliveroo
✨Know Your Numbers
As a Senior Digital Marketing Specialist, you'll need to demonstrate your analytical skills. Brush up on key metrics related to app performance and be ready to discuss how you've used data to drive decisions in past roles. Bring specific examples of campaigns you've optimised and the results achieved.
✨Stay Ahead of Trends
Deliveroo is looking for someone who keeps up with industry trends. Research the latest innovations in app marketing and be prepared to share your thoughts on how these could be applied to their strategy. Showing that you’re proactive about learning will impress the interviewers.
✨Collaboration is Key
This role involves working closely with various teams. Be ready to discuss how you've successfully collaborated with cross-functional teams in the past. Share examples of how you’ve communicated complex ideas simply to get buy-in from stakeholders.
✨Embrace the Test and Learn Mindset
Deliveroo values a test and learn approach. Prepare to talk about A/B testing you've implemented and what you learned from those experiences. Highlight your willingness to experiment and adapt strategies based on performance data.
