About the team
B2B Marketing Operations sits within Commercial Operations, and owns the end-to-end execution and orchestration of partner communications across email, WhatsApp and tablet notifications. We also own the lifecycle and automation stack behind those communications (Salesforce Marketing Cloud), and the campaign performance reporting that shows what’s working. In 2026, the team is shifting from operational excellence to strategic orchestration: connecting channels, segmentation and measurement to drive partner growth.
About the role
We’re hiring a Senior B2B Marketing Operations Executive to own both the technical build and the strategic design of our partner lifecycle programmes. In the first 90 days, you’ll get hands‑on with our Salesforce Marketing Cloud builds, audience SQL and campaign QA process, taking ownership of live campaign execution. Over the following months, you’ll take on end‑to‑end ownership of lifecycle programme design – using performance data to shape segmentation, messaging and cadence – while continuing to support ad‑hoc partner sends as they come up. You will report into the Marketing Operations Manager on our B2B Marketing Operations team in our Commercial Operations organization.
What you’ll be doing
- Own end‑to‑end execution of partner lifecycle and ad‑hoc email/WhatsApp campaigns, from audience build through to send and QA
- Design and continuously improve lifecycle programmes, using performance data to iterate on messaging, cadence and segmentation
- Build and maintain SQL‑based audience queries, AMPscript personalisation and HTML email templates within Salesforce Marketing Cloud
- Track and report on campaign and lifecycle performance metrics, turning results into clear recommendations for the wider team
- Partner with stakeholders across Commercial, Content and Data teams to scope and prioritise campaign requests
Requirements
- Experience building and executing email campaigns in an enterprise marketing automation platform (e.g., Salesforce Marketing Cloud highly preferred)
- Proficiency writing SQL queries to build and troubleshoot audience segments
- Experience with HTML and a scripting/templating language (e.g., AMPscript, Liquid) for email personalisation
- Experience designing lifecycle or CRM marketing programmes and tracking their performance against defined metrics
- Strong written communication skills and the ability to manage multiple concurrent campaign requests
Diversity, Equity and Inclusion
At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong.
We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion, or belief.
If you have a disability or long‑term health condition and need support to apply for one of our roles, or require any reasonable adjustments during the recruitment process, you’ll have the opportunity to let us know once you’ve submitted your application. We’ll share details on how to request support so we can ensure you have a fair and equitable experience.
If you’re excited about making a real impact in a fast‑moving marketplace and growing your career alongside ambitious, supportive teams, we’d love to hear from you.
Senior B2B CRM Executive employer: Deliveroo
Deliveroo is an excellent employer that fosters a vibrant work culture in Leeds, where innovation and collaboration thrive. With a strong focus on employee growth, we offer comprehensive training and development opportunities, ensuring our team members can advance their careers while making a meaningful impact in the local community. Join us to be part of a dynamic marketplace that values your contributions and rewards your efforts.
