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For Companies At a Glance
- Tasks: Lead strategic marketing initiatives and optimise promotional activities for regional expansion.
- Company: Join Deliveroo, a fast-growing company transforming how we shop and eat.
- Benefits: Enjoy competitive benefits including healthcare, generous leave, and support for charitable causes.
- Why this job: Make a real impact by bridging commercial objectives with customer experience in a dynamic environment.
- Qualifications: 3-4 years in marketing, strong analytical skills, and excellent communication abilities.
- Other info: Diverse workplace committed to equity and inclusion, with opportunities for personal growth.
The predicted salary is between 36000 - 60000 £ per year.
As Marketing Manager, Regional, you will lead the strategic development of our regional brand and promotional activities for our expansion initiatives. Reporting to the Senior Marketing Manager, you will work cross-functionally to optimise promotional investments and deliver maximum customer value while driving business growth. You will be responsible for utilising data driven insights, past performance and market trends to identify growth opportunities to improve ROI and impact through experimentation. This is a high impact role where you will bridge the gap between commercial objectives and customer experience, supported by 2 x Value Marketing Associates.
What You'll Be Doing
- Champion the voice of customers and partners in the promotions space, working closely with the commercial and partner facing teams to stay up to date with partner needs and perspectives.
- Partner with Insights and DS teams to develop a strong sense of Customer needs and key Qs and research that needs deploying.
- Define and implement promo strategies to deliver on objectives and KPIs, ensuring best in class execution. Lead on trade offs and requests based on importance, urgency and impact.
- Lead the experimentation agenda with a specific focus on geographical expansion, working alongside Data Science to design tests and measurement frameworks.
- Align promotional plans between different central and local marketing teams to ensure we have the right technical, reporting and targeting foundations in place for the plan.
- Own the team’s reporting cycle, delivering weekly performance analysis and campaign deep dives. Identify emerging trends and optimisation areas to foster a culture of continuous improvement.
- Keep on top of competitor trends and activity to refine strategies in the regional market.
Requirements
- 3-4 years experience in Marketing or Commercial role, ideally working with value / promotional campaigns.
- Preferred Bachelor’s degree in Marketing, Business, or a related field.
- Excellent communication and collaboration skills to work effectively with cross-functional teams.
- Experience presenting ideas and recommendations to senior leadership to gain buy in.
- You’re both analytical & commercial and you enjoy interpreting data to develop insight/consumer-led marketing strategy. Comfortable with analytical tools like excel.
- You have strong interpersonal skills and can manage multiple cross-departmental stakeholders; confident communicating at all levels.
- Ability to adapt and manage multiple projects simultaneously.
- Strong problem-solving skills and a proactive approach to identifying opportunities for improvement.
- You have a self-starter attitude and you’re able to thrive in a fast-paced matrixed organisation with constant change.
- You have a proven track record in making things happen - delivering results quickly and efficiently.
Why Deliveroo
Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.
Workplace & Benefits
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.
Diversity
At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry. We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.
Value Marketing Manager in Manchester employer: Deliveroo
Contact Detail:
Deliveroo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Value Marketing Manager in Manchester
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Show them you’re not just another candidate; you’re genuinely interested in what they do and how you can contribute.
✨Tip Number 3
Practice your pitch! You want to be able to clearly articulate your experience and how it aligns with the role. Keep it concise but impactful – think of it as your personal marketing campaign.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can keep you top of mind and show your enthusiasm for the role. Plus, it’s a great chance to reiterate why you’re the perfect fit.
We think you need these skills to ace Value Marketing Manager in Manchester
Some tips for your application 🫡
Show Your Passion for Marketing: When you're writing your application, let your enthusiasm for marketing shine through! We want to see how your experience aligns with our mission and how you can contribute to our growth. Make it personal and relatable!
Be Data-Driven: Since this role is all about utilising data-driven insights, make sure to highlight your analytical skills. Share examples of how you've used data to inform your marketing strategies in the past. We love a good story backed by numbers!
Tailor Your Application: Don’t just send a generic application! Take the time to tailor your CV and cover letter to reflect the specific requirements of the Value Marketing Manager role. We appreciate when candidates show they’ve done their homework on us.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Deliveroo
✨Know Your Data
As a Value Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on how to interpret data and market trends. Be ready to discuss specific examples of how you've used data-driven insights in past roles to drive marketing strategies.
✨Understand the Customer Voice
Make sure you can articulate how you've championed customer needs in previous positions. Prepare to share examples of how you've collaborated with cross-functional teams to align promotional strategies with customer expectations and business objectives.
✨Showcase Your Experimentation Skills
This role involves leading an experimentation agenda, so be prepared to discuss your experience with testing and measurement frameworks. Think of instances where you've designed tests that led to significant insights or improvements in ROI.
✨Communicate Effectively
Strong communication is key for this position. Practice presenting your ideas clearly and confidently, especially when discussing how you've gained buy-in from senior leadership in the past. Tailor your examples to highlight your ability to manage multiple stakeholders and projects simultaneously.
