At a Glance
- Tasks: Lead promotional strategies to enhance customer experience and drive growth across the Middle East.
- Company: Join Deliveroo, a dynamic brand transforming the way people shop and eat.
- Benefits: Visible impact, fast learning environment, career growth, and inclusive culture.
- Other info: Collaborate with diverse teams and enjoy a supportive work environment.
- Why this job: Make a real difference in a fast-paced marketplace while developing your skills.
- Qualifications: 8+ years in marketing with strong analytical and leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drive everything we do. Our Brand & Experience team builds the emotional connection between Deliveroo and our customers, riders, and partners. With a deep understanding of our audience and a passion for creativity, we bring our brand to life across every touchpoint. Whether it’s a push notification, social campaign, or packaging design—we craft compelling experiences that shape perceptions, spark engagement, and make Deliveroo a loved, global brand.
We’re looking for a Senior Marketing Manager, Value and Promotions to join our Middle East team. Reporting directly to the Marketing Director for the Middle East, you will define and execute promotional strategies that strategically influence customer behavior and maximize returns for Deliveroo and its partners across the UAE, Kuwait, and Qatar.
What You’ll Be Doing
- Quarterly Strategic Planning: Lead the planning process for promotional activities, aligning business priorities and market trends to identify future growth opportunities.
- Promo Strategy Development: Implement robust strategies focused on how value propositions can change customer behavior and drive ROI for Deliveroo and our Partners.
- Customer-Centric Programmes: Partner with Tech and Data Science to deeply understand customer needs, ensuring value messages are compelling and highly resonant.
- Execution & Operations: Lead the operational delivery of promotions, ensuring best‑in‑class execution across CRM and in‑app touchpoints while influencing the global tech roadmap.
- Budget Ownership: Manage large budget lines for key initiatives, tracking spend meticulously and optimizing plans to hit financial targets.
- Test & Learn Agenda: Act as the voice of the Middle East on the global experimentation agenda, designing local experiments to codify promotional best practices.
- Performance Optimization: Own weekly reporting and conduct thorough post‑campaign analyses to pinpoint areas for improvement and new experimentation opportunities.
- Market Intelligence: Stay ahead of competitor trends and market activity to maintain a competitive edge in the region.
What You’ll Need to Thrive
- Extensive Experience: 8+ years in Marketing, CRM, or Commercial roles, with a proven track record in value‑driven or promotional campaigns.
- Analytical Rigour: Highly proficient with analytical tools (Excel, Google Sheets, Looker) and experienced in interpreting data to develop consumer‑led strategies.
- Collaborative Leadership: Strong interpersonal skills with the ability to manage multiple cross‑departmental stakeholders and present recommendations to senior leadership.
- Execution Focus: A "self‑starter" attitude with a proven ability to deliver results quickly and efficiently within a matrixed organization.
- Technical Familiarity: Comfortable working closely with Product and Data Science teams to shape technical foundations for promotions.
- Language Skills: Fluent in English; Arabic language skills are a significant advantage for the region.
Why Join Us?
- Make a visible impact every day: Your work directly improves experiences for customers, partners and riders.
- Learn fast in an entrepreneurial environment: Work close to the market with autonomy, pace and real responsibility.
- Build a career, not just a role: Stretch yourself, develop new skills and grow as the business evolves.
- Deliver together in an inclusive culture: Collaborative, values‑driven teams that support how you work best.
We aim to create a fair process that lets your skills shine—our interview typically includes 3-4 stages. Find more about how we hire here.
Diversity, Equity and Inclusion
At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong. We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio‑economic background, religion, or belief.
If you have a disability or long‑term health condition and need support to apply for one of our roles, or if you require any reasonable adjustments during the recruitment process, please contact our recruitment team and we’ll be happy to help ensure you have a fair and equitable experience.
If you’re excited about making a real impact in a fast‑moving marketplace and growing your career alongside ambitious, supportive teams, we’d love to hear from you!
Senior Incentives & Promotions Marketing Manager, Middle East in London employer: Deliveroo
Deliveroo is an exceptional employer that empowers its employees to make a tangible impact every day, particularly in the vibrant Middle East market. With a strong focus on personal and professional growth, team members enjoy an entrepreneurial environment that fosters collaboration and innovation, while also benefiting from a diverse and inclusive culture that values every individual's contribution. Join us to not only advance your career but also to be part of a mission that transforms the way people shop and eat.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Incentives & Promotions Marketing Manager, Middle East in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. Understand their values and how they align with your own. This will help you tailor your responses and show that you're genuinely interested in being part of the team.
✨Tip Number 3
Practice makes perfect! Conduct mock interviews with friends or use online resources to refine your answers. Focus on showcasing your experience in marketing, CRM, and data analysis, as these are key for the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our mission to transform the way people shop and eat.
We think you need these skills to ace Senior Incentives & Promotions Marketing Manager, Middle East in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Marketing Manager role. Highlight your experience in value-driven campaigns and how you've influenced customer behaviour in previous roles. We want to see how you can bring your unique skills to our team!
Showcase Your Analytical Skills:Since this role requires a strong analytical background, don’t shy away from sharing specific examples of how you've used data to drive marketing strategies. We love seeing numbers that back up your achievements, so include those where possible!
Demonstrate Collaboration:This position involves working with various teams, so highlight your collaborative experiences. Share stories about how you've successfully partnered with cross-functional teams to deliver results. We’re all about teamwork here at Deliveroo!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our awesome team!
How to prepare for a job interview at Deliveroo
✨Know Your Numbers
As a Senior Marketing Manager, you'll need to demonstrate your analytical skills. Brush up on your data analysis techniques and be ready to discuss how you've used data to drive marketing strategies in the past. Be specific about the tools you've used, like Excel or Looker, and how they helped you achieve results.
✨Showcase Your Collaborative Spirit
This role requires working cross-functionally with various teams. Prepare examples of how you've successfully collaborated with different departments, such as Tech or Finance, to execute promotional strategies. Highlight your interpersonal skills and how they contributed to successful outcomes.
✨Be Customer-Centric
Understanding customer needs is crucial for this position. Think about how you've developed customer-centric programmes in previous roles. Be ready to share insights on how you identified customer pain points and crafted compelling value propositions that resonated with them.
✨Stay Ahead of the Game
Market intelligence is key in this role. Research current trends in the Middle East market and be prepared to discuss how you would leverage this knowledge to maintain a competitive edge for Deliveroo. Showing that you're proactive about understanding the market will impress your interviewers.
