At a Glance
- Tasks: Lead the design and execution of partner lifecycle campaigns using Salesforce Marketing Cloud.
- Company: Join Deliveroo, a dynamic team solving real-world problems in a fast-paced marketplace.
- Benefits: Make a visible impact, learn quickly, and build a meaningful career in an inclusive culture.
- Other info: Collaborative environment with opportunities for personal and professional growth.
- Why this job: Shape marketing strategies that drive partner growth and enhance customer experiences.
- Qualifications: Experience with email campaigns, SQL, HTML, and CRM marketing programmes.
The predicted salary is between 40000 - 50000 £ per year.
About the team
B2B Marketing Operations sits within Commercial Operations, and owns the end-to-end execution and orchestration of partner communications across email, WhatsApp and tablet notifications. We also own the lifecycle and automation stack behind those communications (Salesforce Marketing Cloud), and the campaign performance reporting that shows what's working. In 2026, the team is shifting from operational excellence to strategic orchestration: connecting channels, segmentation and measurement to drive partner growth.
About the role
We're hiring a Senior B2B Marketing Operations Executive to own both the technical build and the strategic design of our partner lifecycle programmes. In the first 90 days, you'll get hands-on with our Salesforce Marketing Cloud builds, audience SQL and campaign QA process, taking ownership of live campaign execution. Over the following months, you'll take on end-to-end ownership of lifecycle programme design — using performance data to shape segmentation, messaging and cadence — while continuing to support ad-hoc partner sends as they come up. You will report into the Marketing Operations Manager on our B2B Marketing Operations team in our Commercial Operations organization.
What you'll be doing
- Own end-to-end execution of partner lifecycle and ad-hoc email/WhatsApp campaigns, from audience build through to send and QA
- Design and continuously improve lifecycle programmes, using performance data to iterate on messaging, cadence and segmentation
- Build and maintain SQL-based audience queries, AMPscript personalisation and HTML email templates within Salesforce Marketing Cloud
- Track and report on campaign and lifecycle performance metrics, turning results into clear recommendations for the wider team
- Partner with stakeholders across Commercial, Content and Data teams to scope and prioritise campaign requests
Requirements
- Experience building and executing email campaigns in an enterprise marketing automation platform (e.g., Salesforce Marketing Cloud highly preferred)
- Proficiency writing SQL queries to build and troubleshoot audience segments
- Experience with HTML and a scripting/templating language (e.g., AMPscript, Liquid) for email personalisation
- Experience designing lifecycle or CRM marketing programmes and tracking their performance against defined metrics
- Strong written communication skills and the ability to manage multiple concurrent campaign requests
Why Deliveroo
At Deliveroo, you’ll do work that matters, solving real-world problems in a three-sided marketplace that’s constantly evolving. We’re food lovers, problem solvers, community builders and more, brought together by a shared drive to make things better. Working here you can expect to:
- Make a visible impact every day
- Learn fast in an entrepreneurial environment
- Build a career, not just a role
- Deliver together in an inclusive culture
We aim to create a fair process that lets your skills shine—our interview typically includes 3-4 stages. Find more about how we hire here.
Diversity, Equity and Inclusion
At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong.
We believe in equality of opportunity and welcome candidates from all backgrounds regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion, or belief.
If you have a disability or long-term health condition and need support to apply for one of our roles, or require any reasonable adjustments during the recruitment process, you’ll have the opportunity to let us know once you’ve submitted your application. We’ll share details on how to request support so we can ensure you have a fair and equitable experience.
If you’re excited about making a real impact in a fast-moving marketplace and growing your career alongside ambitious, supportive teams, we’d love to hear from you!
Senior B2B CRM Executive in London employer: Deliveroo
Deliveroo is an excellent employer that fosters a vibrant work culture in Leeds, where innovation and collaboration thrive. With a strong focus on employee growth, we offer comprehensive training and development opportunities, ensuring our team members can advance their careers while making a meaningful impact in the local community. Join us to be part of a dynamic marketplace that values your contributions and rewards your efforts.
StudySmarter Expert Advice🤫
We think this is how you could land Senior B2B CRM Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Deliveroo and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Deliveroo are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Deliveroo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Deliveroo. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior B2B CRM Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Deliveroo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Deliveroo:Show us that you’ve done your homework! In your application, briefly mention what you admire about Deliveroo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Deliveroo
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Deliveroo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Deliveroo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
