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- Tasks: Lead media strategy and execution for impactful campaigns across the UK and Ireland.
- Company: Join Deliveroo, a tech-driven company transforming how we shop and eat.
- Benefits: Enjoy competitive pay, healthcare, generous leave, and support for charitable causes.
- Other info: Be part of a diverse team that values autonomy and fresh ideas.
- Why this job: Make a real impact in a fast-paced environment with creative freedom and innovation.
- Qualifications: Experience in managing large media budgets and strong analytical skills required.
The predicted salary is between 50000 - 65000 £ per year.
About the team
Deliveroo’s Global Marketing Organisation is on a mission to build a brand that is consistent and scalable across markets, but also deeply relevant and loved locally. Our UK & Ireland (UKI) team is at the heart of this mission, driving growth in our most established markets. We focus on executing high impact campaigns that resonate with consumers, ensuring Deliveroo remains the preferred choice for food and rapid grocery delivery across the UK and Ireland.
About the role
We’re looking for a UKI Media Specialist to take ownership of our media landscape across the UK and Ireland. You will be responsible for the end-to-end strategic planning and execution of both digital and Above The Line (ATL) campaigns. This role sits at the intersection of brand and performance, requiring a leader who can balance creative excellence with rigorous commercial delivery. You will manage our agency relationships, optimise multi-million pound budgets, and act as the local champion for media innovation, ensuring every pound spent drives maximum ROI and brand love.
What you'll be doing
- End-to-End Execution: Manage the process of strategic planning and execution of all ATL media across UK & Ireland campaigns with our media agency of record as well as collaborating with our in-house digital team, ensuring seamless delivery from concept to go-live.
- Strategy Development: Lead the media strategy for the region, aligning all channel plans with our broader commercial objectives and brand KPIs.
- Agency Management: Lead the day to day relationship with our media agencies, holding them to account for best in class planning, buying, and ongoing optimisation.
- Budget & ROI: Oversee budget allocation across channels, monitoring performance closely to ensure efficient spend and a strong return on investment.
- Performance Analysis: Deep dive into campaign performance, extracting actionable insights to iterate on strategy and inform future marketing activity.
- Cross-Functional Collaboration: Work closely with Creative, Brand, and Campaign teams to ensure our media plans are integrated and our assets are fit for platform.
- Creative Optimisation: Champion creative best practices, ensuring all campaign assets are optimised for platform specific performance and engagement.
- Growth & Innovation: Identify and test new growth opportunities, exploring emerging platforms and driving innovation through new formats, tools, and technologies.
- Reporting: Own the reporting frameworks for UKI media, communicating complex results and performance trends clearly to senior stakeholders.
- Measurement: Work closely with key stakeholders to ensure Media is measured where possible and optimised against business critical metrics.
- Industry Leadership: Stay ahead of industry trends and platform updates to continuously improve our media effectiveness and maintain a competitive edge.
Requirements
- Media Expertise: Proven experience managing large-scale, multi-channel media budgets (Digital & ATL) within a fast-paced consumer brand or leading media agency.
- Strategic Thinker: Ability to develop cohesive media strategies that connect brand-building activity with commercial outcomes.
- Agency Experience: Experience of working media agency side preferred with a strong track record of managing clients, campaign processes and media owners to deliver high-performance results.
- Analytical Mindset: Highly data driven and adaptable with the ability to interpret complex performance data and turn it into clear, strategic recommendations.
- Collaborative: Excellent stakeholder management skills, with experience working cross functionally with creative and brand teams.
- Innovation-Led: A passion for testing and learning, with a finger on the pulse of the latest media trends and emerging technologies.
- Communication: Strong storytelling and presentation skills, capable of communicating media performance to non-technical senior leadership.
Why Deliveroo
Our mission is to transform the way you shop and eat, bringing the neighbourhood to your door by connecting consumers, restaurants, shops and riders. We are transforming the way the world eats and shops by making access to food and products more convenient and enjoyable. We give people the opportunity to buy what they want, as they want it, when and where they want it.
We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.
Workplace & Benefits
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.
Diversity
At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.
We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don't hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.
Paid Media Planner in London employer: Deliveroo
Contact Detail:
Deliveroo Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Media Planner in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Deliveroo. A friendly chat can open doors and give you insights that a job description just can't.
✨Tip Number 2
Prepare for interviews by knowing your stuff! Dive deep into Deliveroo’s campaigns and be ready to discuss how you can contribute to their media strategy. Show them you’re not just another candidate.
✨Tip Number 3
Don’t underestimate the power of follow-ups! After an interview, drop a quick thank-you note. It shows your enthusiasm and keeps you fresh in their minds.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the Deliveroo team.
We think you need these skills to ace Paid Media Planner in London
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see that you’re genuinely excited about the opportunity to work with us at Deliveroo and how you can contribute to our mission.
Tailor Your Experience: Make sure to highlight your relevant experience in media planning and execution. We love seeing how your past roles align with what we’re looking for, so don’t be shy about showcasing your skills and achievements!
Be Clear and Concise: Keep your application straightforward and to the point. We appreciate clarity, so make sure your writing is easy to read and gets straight to the heart of why you’d be a great fit for the UKI Media Specialist role.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy to do!
How to prepare for a job interview at Deliveroo
✨Know Your Media Landscape
Before the interview, dive deep into the current media landscape in the UK and Ireland. Familiarise yourself with recent campaigns from Deliveroo and competitors. This will help you speak confidently about how you can contribute to their media strategy.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples of how you've used data to drive campaign performance. Be ready to explain how you analyse results and make strategic recommendations based on your findings. This is crucial for a role that demands an analytical mindset.
✨Demonstrate Collaborative Spirit
Think of instances where you've successfully worked with cross-functional teams. Highlight your experience in collaborating with creative and brand teams to ensure media plans are integrated. This will show that you can thrive in Deliveroo's collaborative environment.
✨Stay Ahead of Trends
Research the latest trends in media and advertising, especially those relevant to digital and ATL campaigns. Being able to discuss emerging platforms and innovative strategies will demonstrate your passion for growth and innovation, which is key for this role.