Digital Marketing Manager in London

Overview

This role sits within the Rider Marketing function of the Global Operations team here at Deliveroo. The team's primary responsibility is to drive rider acquisition across both digital channels, including managing best-in-class channel planning, strategy, and execution across Search, Social, and Job Boards. The role involves close collaboration with the creative, data science, and marketing technology teams to create innovative digital campaigns in order to secure rider applicants into our fleet. This is a London-based, hybrid role requiring a minimum of three days per week in the office.

About The Role

We are seeking a digital marketing specialist to take ownership of the end-to-end planning, activation, and reporting for all digital acquisition channels, including Search, Paid Social, and Job platform campaigns. The successful candidate will employ an analytical, data-driven approach to generate evidence-based recommendations and insights. This position requires strong collaboration with stakeholders across marketing, creative, technology, and data science teams, as well as external agencies, and reports directly to the Head of Rider Supply Strategy and Acquisition.

What We’re Looking For

• You have a proactive attitude. You enjoy working in a fast-paced environment and take initiative to achieve outcomes.
• You’re analytical. You’re proficient in data analysis tools and techniques to synthesise complex information and turn these into actionable insights.
• You’re a strong communicator. You’ll be able to effectively manage stakeholder expectations and present information to non-technical stakeholders with ease.
• You’re collaborative, acting as a team player and working effectively with cross-functional teams on campaigns and projects.

What You’ll Be Doing

• Platform Management - Oversee and engage in campaign and asset setups, budget management and tracking, pacing and performance checks and optimisations across platforms including Meta, TikTok, Smartly and Google Ads.
• Planning & Forecasting - Responding to and supporting briefs across all verticals, including responsibilities such as producing media plans, contributing to and presenting responses, and forecasting to targets.
• Reporting - Reporting on performance in weekly updates and conducting post campaign analysis to generate learnings and insights that shape future media strategy.
• Campaign Management - Oversee timelines and deliverables for campaigns, ensuring we track to meet forecasted live dates and managing expectations effectively.
• Industry - Stay up to date on industry trends and best practices to understand opportunities to further evolve our digital marketing strategy.

Requirements

• Previous experience in campaign setup and management across digital channels such as Smartly, Meta or TikTok.
• Proven track record in launching consumer-facing campaigns, preferably within a high-growth D2C brand.
• Solid knowledge of the digital marketing ecosystem and channels.
• Structured problem-solving skills, framing arguments well and finding root cause solutions.
• Strong communication and stakeholder management skills.
• Basic quantitative analytical skills utilised for reporting and to set up tests/experiments.

Why Deliveroo

Our mission is to be the definitive food company. We are transforming the way the world eats by making food more convenient and accessible. We give people the opportunity to eat what they want, as they want it, when and where they want it.

We are a technology-driven company at the forefront of the most rapidly expanding industry in the world. We are still a small team, making a very large impact, looking to answer some of the most interesting questions out there. We move fast, value autonomy and ownership, and we are always looking for new ideas.

Workplace & Benefits

At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well-being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country-specific, please ask your recruiter for more information.

Diversity

At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgement when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry.

We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don’t hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.