At a Glance
- Tasks: Lead exciting influencer campaigns from strategy to execution and performance analysis.
- Company: Join Deliveroo, a fast-growing brand in the food delivery industry.
- Benefits: Enjoy healthcare, generous leave, and support for charitable causes.
- Other info: Hybrid role in London with a focus on diversity and inclusion.
- Why this job: Make an impact in a creative role that drives brand awareness and cultural relevance.
- Qualifications: 3+ years in influencer marketing with strong relationship management skills.
The predicted salary is between 50000 - 60000 £ per year.
We’re looking for a creative, data‑driven Influencer Marketing Manager to join Deliveroo’s influencer team. You’ll own end‑to‑end influencer campaigns—working with agency and team to implement, and feed into, strategy and creator selection to execution and performance analysis—helping to drive brand awareness, customer acquisition, and cultural relevance. You’ll sit within the brand social team and collaborate closely with global brand, marketing, PR, and commercial teams to bring impactful campaigns to life. This role will be the key position in leading those relationships and working with them to develop and enhance our overall influencer partnerships. The role is hybrid, based in the London HQ office 3 days a week and will report to the Global Head of Influencer Marketing.
What you’ll be doing
- Strategy & Planning
- Implement Deliveroo’s influencer marketing strategy across UKI market
- Identify opportunities to leverage creators for brand campaigns and seasonal moments
- Define and maintain clear KPIs
- Campaign Management
- Plan and oversee delivery of always‑on through‑the‑line influencer campaigns (briefing, contracting, execution, reporting managed through agency)
- Manage always‑on influencer activity alongside large‑scale campaign bursts
- Ensure campaigns align with brand tone, values, and visual identity
- Creator Partnerships
- Build and maintain relationships with a diverse network of creators (food, lifestyle, culture, local talent)
- Identify and onboard new and emerging influencers to keep Deliveroo culturally relevant
- Negotiate contracts, deliverables, and usage rights
- Cross‑functional Collaboration
- Partner with Marketing, Brand, PR, and Performance Marketing teams to amplify campaigns
- Coordinate with legal and compliance teams on contracts and guidelines
- Analytics & Optimisation
- Track and analyse campaign performance using data and insights
- Optimise campaigns based on performance, audience insights, and trends
- Report on ROI and provide actionable recommendations
- Trend & Market Insights
- Stay ahead of social media and creator trends (TikTok, Instagram, YouTube, emerging platforms)
- Identify cultural moments and opportunities for Deliveroo to show up authentically
Requirements
- 3+ years experience in influencer marketing, social media, or digital marketing
- Strong understanding of influencer ecosystems, platforms, and tools
- Proven experience managing campaigns with measurable business impact
- Excellent relationship management and negotiation skills
- Data‑driven mindset with the ability to translate insights into action
- Strong project management skills; able to manage multiple campaigns simultaneously
- Passion for food, culture, and digital trends
- Experience with briefing and reviewing creative assets, including videography, photography and graphics
- Experience in fast‑paced environment
- A self‑starter who is comfortable with constant change
- Enthusiastic and collaborative team player
Workplace & Benefits
At Deliveroo we know that people are the heart of the business and we prioritise their welfare. Benefits differ by country, but we offer many benefits in areas including healthcare, well‑being, parental leave, pensions, and generous annual leave allowances, including time off to support a charitable cause of your choice. Benefits are country‑specific, please ask your recruiter for more information.
Diversity
At Deliveroo, we believe a great workplace is one that represents the world we live in and how beautifully diverse it can be. That means we have no judgment when it comes to any one of the things that make you who you are - your gender, race, sexuality, religion or a secret aversion to coriander. All you need is a passion for (most) food and a desire to be part of one of the fastest-growing businesses in a rapidly growing industry. We are committed to diversity, equity and inclusion in all aspects of our hiring process. We recognise that some candidates may require adjustments to apply for a position or fairly participate in the interview process. If you require any adjustments, please don’t hesitate to let us know. We will make every effort to provide the necessary adjustments to ensure you have an equitable opportunity to succeed.
Influencer Marketing Manager employer: Deliveroo
Deliveroo is an exceptional employer that prioritises the well-being of its employees, offering a range of benefits including healthcare, generous annual leave, and support for charitable causes. With a vibrant work culture that values diversity and collaboration, employees have the opportunity to thrive in a fast-paced environment while working on impactful influencer marketing campaigns. The London HQ provides a dynamic setting for professional growth, making it an ideal place for those passionate about food, culture, and digital trends.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the influencer marketing space. Attend events, join online communities, and don’t be shy about reaching out to industry professionals on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your past campaigns and successes. Use data to back up your achievements—employers love to see measurable impact. Make sure it’s easily accessible, maybe even link it in your social media bios.
✨Tip Number 3
Prepare for interviews by researching the company and its recent campaigns. Be ready to discuss how you can contribute to their influencer strategy. Tailor your answers to show you understand their brand tone and values—this will set you apart from the crowd!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for passionate individuals who want to make an impact. Plus, applying directly can sometimes give you a better chance of getting noticed by hiring managers.
We think you need these skills to ace Influencer Marketing Manager
Some tips for your application 🫡
Show Your Creative Side:When you're writing your application, let your creativity shine through! Use engaging language and examples that reflect your unique style and how you can bring fresh ideas to our influencer campaigns.
Be Data-Driven:Since we're all about data at StudySmarter, make sure to highlight your experience with analytics. Share specific metrics or results from past campaigns to show how you've used data to drive success.
Tailor Your Application:Don’t just send a generic application! Take the time to tailor your CV and cover letter to the Influencer Marketing Manager role. Mention how your skills align with our needs and why you're excited about working with us.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to see your application in the right context and ensures you don’t miss out on any important updates during the process!
How to prepare for a job interview at Deliveroo
✨Know Your Influencers
Before the interview, dive deep into Deliveroo's current influencer partnerships. Familiarise yourself with their campaigns and the creators they work with. This will not only show your enthusiasm but also help you discuss how you can enhance these relationships.
✨Showcase Your Data Skills
Prepare to discuss specific examples of how you've used data to drive campaign success in your previous roles. Be ready to explain how you tracked performance metrics and optimised campaigns based on insights. This is crucial for demonstrating your data-driven mindset.
✨Be Ready to Collaborate
Since this role involves working closely with various teams, think of examples where you've successfully collaborated across departments. Highlight your relationship management skills and how you’ve navigated different perspectives to achieve a common goal.
✨Stay Ahead of Trends
Research the latest trends in social media and influencer marketing. Be prepared to discuss how you would leverage these trends for Deliveroo’s campaigns. Showing that you’re proactive about staying informed will impress the interviewers.
