At a Glance
- Tasks: Execute dynamic CRM campaigns and enhance customer experiences through data-driven strategies.
- Company: Join Deliveroo, a leading brand transforming the shopping and eating experience.
- Benefits: Hybrid work model, career growth opportunities, and a collaborative culture.
- Other info: Inclusive workplace committed to diversity and personal development.
- Why this job: Make a real impact while developing your skills in a fast-paced environment.
- Qualifications: Experience in CRM deployment and strong data analytics skills required.
The predicted salary is between 50000 - 55000 £ per year.
Join us in our mission to transform the way people shop and eat, where impact, innovation, and growth drive everything we do. Our Brand & Experience team builds the emotional connection between Deliveroo and our customers, riders, and partners. With a deep understanding of our audience and a passion for creativity, we bring our brand to life across every touchpoint.
We’re looking for a CRM Senior Executive to join our London team. This is a hybrid role, spending three days a week at our London HQ and the remainder working from home. In this role, you’ll help us deliver highly relevant, data-driven campaigns that enhance personalised user experiences and drive meaningful customer retention.
What You’ll Be Doing
- Campaign Execution & Management: Coordinate and own the end-to-end delivery of engaging, dynamic email and push-notification campaigns, ensuring BAU calendars are managed efficiently and deployed on time.
- Stakeholder Collaboration: Partner closely with the UKI CRM Manager, local marketing teams, Product, Engineering, and Data Science to support the broader UKI marketing calendar through targeted CRM channels.
- Data Segmentation & Targeting: Utilise data targeting and segmentation to pull, manipulate, and interpret customer insights for precise campaign positioning.
- Experimentation & Growth: Design, deploy, and own CRM experiments and A/B testing to uncover new growth opportunities, boost personalisation, and explore AI integration.
- Reporting & Optimisation: Conduct post-campaign reporting to extract actionable lessons, sharing performance insights with stakeholders to guide future strategic commercial planning.
What You’ll Need to Thrive
- Proven CRM Deployment Experience: Demonstrated depth in executing end-to-end campaigns using enterprise-level CRM platforms (experience with Braze is a major plus).
- Technical CRM Competency: Strong understanding of CRM automation development and familiarity with HTML to review and modify campaign templates.
- Data & Analytics Acumen: Competency in data manipulation, segmentation, and reporting using data visualisation tools (Looker experience preferred).
- Delivery & Execution: Exceptional attention to detail with a proven ability to maintain high accuracy and manage workloads effectively under tight deadlines in a fast-paced environment.
- Stakeholder Coordination: Strong communication and collaboration skills to manage expectations and coordinate cross-functionally across multiple business areas.
Nice to Have
- Experience using Liquid logic for advanced dynamic personalisation.
- A background or degree in Marketing, Business, or a closely related field.
Why Join Us?
- Make a visible impact every day. Your work directly improves experiences for customers, partners and riders.
- Learn fast in an entrepreneurial environment. Work close to the market with autonomy, pace and real responsibility.
- Build a career, not just a role. Stretch yourself, develop new skills and grow as the business evolves.
- Deliver together in an inclusive culture. Collaborative, values-driven teams that support how you work best.
We aim to create a fair process that lets your skills shine—our interview typically includes 3-4 stages.
Diversity, Equity and Inclusion
At Deliveroo, we know that a great workplace reflects the world around us and that true diversity and inclusion make us stronger, more creative, and better at what we do. We’re committed to fostering an environment where everyone can do their best work and feel they belong.
If you’re excited about making a real impact in a fast-moving marketplace and growing your career alongside ambitious, supportive teams, we’d love to hear from you!
CRM Executive - Retail employer: Deliveroo
Deliveroo is an excellent employer that fosters a vibrant work culture in Leeds, where innovation and collaboration thrive. With a strong focus on employee growth, we offer comprehensive training and development opportunities, ensuring our team members can advance their careers while making a meaningful impact in the local community. Join us to be part of a dynamic marketplace that values your contributions and rewards your efforts.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Executive - Retail
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Deliveroo and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Deliveroo are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Deliveroo on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Deliveroo. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Executive - Retail
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Deliveroo. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Deliveroo:Show us that you’ve done your homework! In your application, briefly mention what you admire about Deliveroo’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Deliveroo
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Deliveroo will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Deliveroo, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
