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- Tasks: Lead marketing strategy, drive lead generation, and build brand awareness for SRP.
- Company: Join Derivia Intelligence, a top provider of financial data and market intelligence.
- Benefits: Enjoy a hybrid work model with flexibility and collaboration opportunities.
- Why this job: Be part of a dynamic team focused on impactful marketing in the finance sector.
- Qualifications: Extensive B2B marketing experience, especially in financial data, is required.
- Other info: Ideal for strategic thinkers who thrive in fast-paced environments.
The predicted salary is between 43200 - 72000 £ per year.
02 January 2025
Job Title: Senior Marketing Manager, SRP
Reports to: Chief Marketing Officer
Location: UK (hybrid between remote work and Derivia office)
Structured Retail Products (SRP) is a leading provider of specialised data and market intelligence, serving top financial institutions worldwide. With ambitious growth targets, we are focused on expanding our reach, particularly among buy-side companies and hedge funds in the derivatives and structured products markets. Marketing is central to achieving these goals, and we are looking for an experienced professional to join our team and drive impactful results.
1. Role Overview
We are seeking an experienced Senior Marketing Manager to lead the development and execution of the marketing strategy for SRP. In this role, you will be responsible for driving lead generation, shaping product marketing initiatives, and building brand awareness to support business growth. You will balance immediate business development priorities with longer-term brand positioning efforts, ensuring Marketing’s alignment with Sales objectives and overall company goals. Collaboration will be key, as you’ll work closely with Sales and Product teams to develop campaigns, leverage product insights, and create impactful materials that accelerate revenue growth. This position is ideal for a strategic marketer with a proven track record in B2B lead generation, product marketing, and Sales collaboration, who thrives in a fast-paced, results-oriented environment.
2. Key Responsibilities
Lead Generation
- Optimise the SRP marketing website to drive lead conversion
- Implement a mix of content and performance marketing strategies to attract and convert leads from key target institutions
- Collaborate with Sales to develop targeted campaigns and account strategies aimed at high-value prospects
- Provide regular reports with actionable insights on marketing performance and its impact on pipeline and revenue growth
Product Marketing
- Define target customer personas and use cases to guide marketing efforts
- Develop and execute best-in-class go-to-market strategies for new product launches
- Empower Sales with impactful case studies, product collateral, and resources to drive conversions
Brand and Awareness
- Craft a compelling and differentiated positioning for the SRP brand and its offerings
- Build awareness in key markets through PR, partnerships, social media, and other initiatives
- Act as a brand ambassador, ensuring SRP’s messaging and visual identity reflect its market leadership
3. Required Experience and Skills
- Extensive B2B marketing experience, ideally in data services, with a focus on financial data
- Proven ability to design and execute both tactical campaigns and long-term marketing strategies
- Expertise in leveraging digital channels, including email, social media, and PPC advertising
- Demonstrated success working with Sales to align and optimise marketing efforts for growth
- Excellent written and verbal communication skills
- Experience leading the creation of high-quality assets
- Proficiency in Excel, Google Analytics, Salesforce (or similar CRMs), and Pardot (or other marketing automation platforms)
4. Required Attributes
- Strategic thinker with the ability to execute tactically
- Results-driven, with a strong focus on achieving commercial success
- Collaborative mindset, comfortable working across teams and departments
- Highly organised and skilled at managing multiple projects and deadlines
About our Company
Derivia Intelligence is the world’s leading provider of critical data and market intelligence for derivatives and complex financial instruments. For over 25 years, our SRP and FOW brands have been trusted by the world’s leading investment banks, asset managers and hedge funds to improve their trading efficiency, manage risks and make savvy investment decisions. Find out more about Derivia Intelligence here:
- Job Family: Marketing
- Job Function: Marketing Manager
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Senior Marketing Manager SRP employer: Delinian
Contact Detail:
Delinian Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Marketing Manager SRP
✨Tip Number 1
Familiarize yourself with the latest trends in B2B marketing, especially in the financial data sector. Understanding the nuances of lead generation and product marketing in this field will give you a competitive edge during discussions.
✨Tip Number 2
Network with professionals in the derivatives and structured products markets. Engaging with industry peers can provide valuable insights and potentially open doors to opportunities within our company.
✨Tip Number 3
Showcase your experience with digital marketing channels by preparing examples of successful campaigns you've led. Highlighting your ability to leverage social media, email, and PPC advertising will resonate well with us.
✨Tip Number 4
Demonstrate your collaborative mindset by discussing past experiences where you worked closely with sales teams. Emphasizing your ability to align marketing efforts with sales objectives will be crucial for this role.
We think you need these skills to ace Senior Marketing Manager SRP
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights your extensive B2B marketing experience, particularly in data services and financial data. Emphasize your proven ability to design and execute both tactical campaigns and long-term marketing strategies.
Craft a Compelling Cover Letter: In your cover letter, showcase your strategic thinking and results-driven mindset. Discuss specific examples of how you've collaborated with Sales teams to optimize marketing efforts for growth.
Highlight Relevant Skills: Clearly outline your expertise in leveraging digital channels such as email, social media, and PPC advertising. Mention your proficiency in tools like Excel, Google Analytics, Salesforce, and Pardot, as these are crucial for the role.
Showcase Your Achievements: Include quantifiable achievements in your application that demonstrate your impact on lead generation and brand awareness. Use metrics to illustrate how your marketing initiatives have driven revenue growth.
How to prepare for a job interview at Delinian
✨Showcase Your B2B Marketing Expertise
Be prepared to discuss your extensive experience in B2B marketing, particularly in data services. Highlight specific campaigns you've led that resulted in significant lead generation and how they align with the financial data sector.
✨Demonstrate Collaboration Skills
Since collaboration with Sales and Product teams is crucial for this role, come ready with examples of how you've successfully worked across departments to achieve marketing goals. Emphasize your ability to align marketing strategies with sales objectives.
✨Prepare for Strategic Discussions
As a strategic thinker, you should be ready to discuss your approach to developing long-term marketing strategies. Share insights on how you've balanced immediate business needs with broader brand positioning efforts in previous roles.
✨Familiarize Yourself with Digital Channels
Given the emphasis on leveraging digital channels, brush up on your knowledge of email marketing, social media, and PPC advertising. Be prepared to discuss specific tools and platforms you've used, such as Google Analytics and Pardot, to drive marketing success.
