Senior Marketing Manager

Senior Marketing Manager

Full-Time 43200 - 72000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead marketing strategies for events, driving attendance and revenue through innovative campaigns.
  • Company: Techoraco connects leaders in digital infrastructure, with over 25 years of industry expertise.
  • Benefits: Enjoy flexible work arrangements, competitive pay, and comprehensive health coverage.
  • Why this job: Join a dynamic team focused on empowering women in tech and making a real impact.
  • Qualifications: Proven B2B marketing leader with experience in multi-channel campaigns and team management.
  • Other info: Overseas travel may be required for event networking and knowledge development.

The predicted salary is between 43200 - 72000 £ per year.

Built on the exceptional foundations of six leading event and community brands, Techoraco has been connecting leaders in fibre, towers, data centres and markets for over 25 years. With this heritage at our core, we are dedicated to using our strength, expertise, scale and standing to drive forward the most efficient and the most effective marketplaces across digital infrastructure and technology.

The Senior Marketing Manager (SMM) for Women in Tech World Series will develop and implement a marketing strategy to achieve delegate attendance, revenue targets, and sponsorship lead generation for the events, research and membership portfolio.

Leading across 5 key areas: data/customer insights, digital marketing, event marketing, marketing communications, and social media. Reporting to the Marketing Director, you’ll collaborate with cross franchise leaders and provide data insights to improve marketing/digital activities across the brand group.

Your leadership will be crucial for:

  1. Evolving our marketing: Generate sponsorship leads alongside delegate revenue.
  2. Digital-first strategy: Implement a holistic brand approach across digital channels.

The ideal candidate:

  1. Experienced leader of successful marketing teams.
  2. Entrepreneurial spirit for growth-stage team.
  3. Passionate about marketing intelligence.
  4. Willing to directly lead and execute campaigns for at least one event per year.

Note: Overseas travel to events may be required to develop a better knowledge of events and to participate in delegate networking.

DELIVERABLES

Event Marketing & Audience Development

  1. Drive delegate registration and attendance across brand groups.
  2. Develop and execute integrated marketing campaigns (social, search, email, telemarketing, partnerships) to achieve conversion and attendee return.
  3. Implement SEO, CRO for event websites and develop data-driven pricing strategies.
  4. Lead inbound marketing transition with content campaigns, manage marketing database growth using Marketo.
  5. Analyse performance across channels, optimize customer journey for all events.
  6. Develop social media strategy for brand awareness and engagement.
  7. Standardise delegate acquisition measurement, track & report KPIs.
  8. Monitor competitor activity.

People Management & Financial Responsibility

  1. Manage & mentor junior marketers, aligning objectives with business goals.
  2. Manage event marketing budgets for optimal ROI.
  3. Partner with the events team to create and deliver marketing strategies.
  4. Implement best practices, ensure structured campaign analytics framework.
  5. Deliver regular reports (monthly) on performance across channels and events.
  6. Build & maintain strong stakeholder relationships, manage multiple priorities & keep stakeholders updated.
  7. Own copywriting & proofing for external marketing collateral.

Key Interfaces

  1. Collaborate with Marketing Director, Event Programming, Brand Marketing Leads, Editorial & Content teams to achieve business goals.

Required Experience & Skills:

  1. Extensive B2B events marketing leadership, ideally in telecoms, financial services, or professional services.
  2. Proven ability to design and deliver successful multi-channel marketing campaigns (performance marketing, social media, etc.).
  3. Proficiency in Marketo, Salesforce, social media platforms (LinkedIn, Twitter), CMS systems, design tools (Canva, basic Photoshop), and basic HTML creation.
  4. Working knowledge of paid advertising (GA4 included).
  5. Experience in event commercialization (including launches) and stakeholder engagement.
  6. Strong analytical skills with a data-driven approach to decision-making and ROI optimization (proven success in managing marketing costs).
  7. Extensive experience managing and developing high-performing marketing teams, fostering a collaborative environment with strong communication skills (articulating metrics, challenges, and opportunities).
  8. Ability to lead and manage local and remote (junior) team members.

ATTRIBUTES

  1. Results-oriented leader with a strong focus on commercial success and excellent organizational skills.
  2. Skilled relationship builder who thrives in fast-paced environments, juggling multiple priorities and meeting deadlines.
  3. Strong problem-solving skills with high integrity and a passion for accuracy.

Techoraco is a long-standing trusted global provider of large-scale, international networking and dealmaking events, news & data, and online communities that serve the complete digital infrastructure ecosystem – including telecoms, fibre, datacentres, cloud, and towers.

We offer a competitive compensation package which empowers our employees to thrive both professionally and personally. Our benefits package includes medical, dental and vision coverage, employer matching retirement plan, flexible work arrangements, vacation time & paid holidays, tuition reimbursement & learning resources.

Techoraco provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, colour, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

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Senior Marketing Manager employer: Delinian Limited

At Techoraco, we pride ourselves on being an exceptional employer that fosters a dynamic and inclusive work culture. Our commitment to employee growth is evident through our comprehensive benefits package, which includes medical, dental, and vision coverage, as well as flexible work arrangements and tuition reimbursement. Join us in our vibrant location where you can thrive professionally while making meaningful contributions to the digital infrastructure ecosystem.
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Contact Detail:

Delinian Limited Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Senior Marketing Manager

✨Tip Number 1

Familiarize yourself with the latest trends in B2B marketing, especially in the telecoms and digital infrastructure sectors. This knowledge will help you speak confidently about how you can drive delegate attendance and revenue targets.

✨Tip Number 2

Showcase your experience with multi-channel marketing campaigns by preparing specific examples of successful projects you've led. Highlight your ability to analyze performance metrics and optimize strategies based on data insights.

✨Tip Number 3

Network with professionals in the events marketing space, particularly those who have experience with large-scale events. Building these connections can provide valuable insights and potentially lead to referrals.

✨Tip Number 4

Demonstrate your leadership skills by discussing how you've managed and mentored teams in the past. Be prepared to share your approach to fostering collaboration and achieving business goals through effective team management.

We think you need these skills to ace Senior Marketing Manager

B2B Events Marketing Leadership
Multi-Channel Marketing Campaign Design
Digital Marketing Strategy
Data Analysis and Insights
SEO and CRO Implementation
Proficiency in Marketo and Salesforce
Social Media Management (LinkedIn, Twitter)
Content Management Systems (CMS)
Basic HTML Creation
Paid Advertising Knowledge (GA4)
Event Commercialization Experience
Stakeholder Engagement
Team Management and Development
Strong Communication Skills
Analytical Skills
Results-Oriented Leadership
Organizational Skills
Problem-Solving Skills
Relationship Building

Some tips for your application 🫡

Understand the Role: Take the time to thoroughly read the job description for the Senior Marketing Manager position. Understand the key responsibilities and required skills, especially in areas like digital marketing, event marketing, and data analysis.

Tailor Your CV: Customize your CV to highlight relevant experience in B2B events marketing and leadership roles. Emphasize your success in multi-channel marketing campaigns and any specific tools or platforms mentioned in the job description, such as Marketo or Salesforce.

Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your entrepreneurial spirit. Mention specific examples of how you've driven revenue and sponsorship leads in previous roles, and how you plan to apply that experience at Techoraco.

Showcase Analytical Skills: In your application, provide examples of how you've used data-driven insights to optimize marketing strategies. Highlight any experience with performance metrics and ROI optimization, as these are crucial for the role.

How to prepare for a job interview at Delinian Limited

✨Showcase Your Marketing Expertise

Be prepared to discuss your previous experience in B2B events marketing, especially in telecoms or professional services. Highlight specific campaigns you've led and the results achieved, focusing on multi-channel strategies.

✨Demonstrate Data-Driven Decision Making

Since the role emphasizes a data-driven approach, come equipped with examples of how you've used analytics to optimize marketing efforts. Discuss tools like Marketo and Salesforce that you've utilized to track performance and ROI.

✨Emphasize Leadership Skills

As a Senior Marketing Manager, you'll be leading a team. Share your experiences in managing and mentoring junior marketers, and how you align their objectives with business goals to foster a collaborative environment.

✨Prepare for Scenario-Based Questions

Expect questions that assess your problem-solving skills and ability to juggle multiple priorities. Think of scenarios where you've successfully navigated challenges in fast-paced environments and how you maintained strong stakeholder relationships.

Senior Marketing Manager
Delinian Limited
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  • Senior Marketing Manager

    Full-Time
    43200 - 72000 £ / year (est.)

    Application deadline: 2027-03-11

  • D

    Delinian Limited

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