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- Tasks: Create engaging marketing materials and support product launches for Délifrance's bakery products.
- Company: Join Délifrance, a leading name in the bakery industry known for quality and innovation.
- Benefits: Enjoy a full-time role with opportunities for creativity and collaboration in a dynamic environment.
- Why this job: Be part of a team that shapes the future of bakery marketing while making a real impact.
- Qualifications: Bachelor’s degree in Marketing or related field; 3+ years in trade marketing preferred.
- Other info: Ideal for creative thinkers who thrive in fast-paced, collaborative settings.
The predicted salary is between 36000 - 60000 £ per year.
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– Create and design compelling sales literature such as brochures, product catalogues, flyers, and other marketing collateral tailored for bakery customers
– Collaborate with category management, sales, and local and global marketing to ensure that all marketing materials align with brand guidelines, business objectives, and customer needs
– Develop sector and product fact sheets, and detailed product descriptions that highlight unique selling points (USPs), ingredients and benefits of Délifrance bakery products.
– Utilise and adapt marketing materials developed by Global Marketing
– Design and produce trade presentations and pitch decks to support the sales team in engaging and persuading customers to list products
– Ensure all trade materials effectively showcase product features, performance, and benefits, using data, case studies, and visual elements to enhance presentations
– Regularly update and customise trade materials based on new product launches, customer feedback, and market trends
3. Branded Product Launch Strategy & Coordination:
– Manage Délifrance product launches in the foodservice sector checking that everything is created to successfully launch products – labels, product specs, etc.
– Ensure that marketing materials are ready in advance of Délifrance product launches and are distributed to the sales team and key customers in a timely manner. Developing promotional materials, including email campaigns, product videos, and digital assets for websites and social media
– Create and execute trade promotions and rolling out impactful in-store/online campaigns in collaboration with sales teams
4. Website
– Liaise with the Global Digital team to ensure that the Global digital strategy is translated to the UK
– Manage Délifrance UK website, ensuring all data is up to date and highlighting improvements when appropriate
– Regularly update website with new products, recipes, reports, etc.
– Report monthly website KPIs and make recommendations
– Record, distribute and track leads received via website
– Create regular newsletter for the UK&I business working with the PR agency. Ensure that database is update with latest leads.
– Manage social media where appropriate
– Manage Brandbank and ensure that it is kept updated when new products are launched (both branded and Own Label)
5. Trade Show & Event Support:
– Develop and coordinate trade show materials, including booth designs (if relevant), product displays, banners, pull ups and handouts, to effectively showcase bakery products at industry events
– Ensure that all marketing materials are prepared, printed, and distributed on time for trade shows, exhibitions, and customer meetings
– Work with Délifrance chefs to ensure that recipes are developed and correct products are presented during shows
6. Market & Competitor Analysis:
– Conduct market research and analyse competitor marketing materials and catalogues to identify best practices and new opportunities for promoting bakery products
– Use market insights to develop sales tools, ensuring that materials are relevant, competitive, and aligned with industry trends
– Track the effectiveness of marketing materials by collecting feedback from the sales team and customers to continuously improve content and messaging
7. Branding & Messaging Consistency:
– Maintain consistency in branding, messaging, and tone across all trade marketing materials to ensure alignment with overall brand strategy and positioning
– Ensure all materials reflect the company’s values, product quality, and commitment to innovation within the bakery industry
8. Cross-Functional Collaboration:
– Work closely with the Category Management, Marketing, Product Development and Sales to gather key product information and insights for marketing materials
– Liaise with graphic designers, copywriters, and external agencies to produce high-quality, visually appealing content
– Partner with the sales team to understand their needs and ensure marketing materials are effectively supporting their sales efforts
Qualifications & Experience:
– Education: Bachelor’s degree in Marketing, Communications, Business, or a related field
– Experience: 3+ years of experience in trade marketing, preferably in the food, FMCG, or bakery sector
– Sector knowledge: Expertise in the foodservice market with an understanding of the channel market dynamics in terms of size, areas of growth, sector opportunities and consumers’ insight
– Marketing Skills: Strong understanding of creating effective B2B sales tools, brochures, presentations, and other marketing collateral. Experience with product launches in the bakery or food industry is a plus
– Technical Skills: Proficiency in design software (e.g., Adobe Creative Suite) and PowerPoint. Knowledge of CRM systems and marketing automation platforms is an advantage
– Communication Skills: Excellent written and verbal communication skills, with the ability to craft clear, persuasive, and visually appealing sales materials
– Organisational Skills: Ability to manage multiple projects simultaneously, meet deadlines, and coordinate with various teams across the company
– Attention to Detail: High attention to detail, ensuring that all materials are accurate, professional, and aligned with product specifications and customer needs
– Creativity & Innovation: Ability to translate technical product information into compelling, visually engaging marketing materials
– Collaboration & Teamwork: Excellent interpersonal skills, with the ability to work closely with sales, product development, and design teams.
– Analytical Thinking: Ability to analyse market trends, customer needs, and competitor activity to inform marketing strategies
– Customer Focus: A deep understanding of the B2B customer journey, with the ability to create materials that resonate with decision-makers in the bakery and foodservice sectors
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing and Sales
-
Industries
Food Production
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Trade Marketing Manager - Bakery employer: Délifrance
Contact Detail:
Délifrance Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Trade Marketing Manager - Bakery
✨Tip Number 1
Familiarise yourself with Délifrance's product range and their unique selling points. Understanding the products inside out will help you create compelling marketing materials that resonate with customers.
✨Tip Number 2
Network with professionals in the bakery and foodservice sectors. Attend industry events or trade shows to connect with potential colleagues and gain insights into current market trends and competitor strategies.
✨Tip Number 3
Showcase your creativity by preparing a portfolio of marketing materials you've developed in the past. Highlight any experience with product launches, especially in the bakery sector, to demonstrate your capability in this role.
✨Tip Number 4
Stay updated on digital marketing trends and tools, particularly those relevant to the food industry. Being knowledgeable about CRM systems and marketing automation platforms can set you apart from other candidates.
We think you need these skills to ace Trade Marketing Manager - Bakery
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in trade marketing, especially within the food or bakery sector. Use specific examples that demonstrate your skills in creating sales literature and managing product launches.
Craft a Compelling Cover Letter: Write a cover letter that showcases your understanding of Délifrance's brand and products. Mention how your background aligns with their needs, particularly in developing marketing materials and collaborating with cross-functional teams.
Showcase Your Creativity: Include samples of your previous work, such as brochures or presentations, that illustrate your ability to create visually appealing and effective marketing collateral. This will help demonstrate your design skills and attention to detail.
Highlight Analytical Skills: Emphasise your experience in market research and competitor analysis. Provide examples of how you've used data to inform marketing strategies and improve sales tools, which is crucial for the Trade Marketing Manager role.
How to prepare for a job interview at Délifrance
✨Know Your Products Inside Out
As a Trade Marketing Manager for Délifrance, it's crucial to have a deep understanding of their bakery products. Familiarise yourself with the unique selling points, ingredients, and benefits of each product. This knowledge will help you create compelling marketing materials and answer any product-related questions confidently.
✨Showcase Your Creativity
Prepare to discuss your previous work in creating marketing collateral. Bring examples of brochures, presentations, or digital assets you've designed. Highlight how your creativity has contributed to successful product launches or trade promotions in the past.
✨Demonstrate Cross-Functional Collaboration
This role requires working closely with various teams. Be ready to share experiences where you've collaborated with sales, product development, or graphic designers. Emphasise your ability to gather insights and feedback from different departments to enhance marketing strategies.
✨Stay Updated on Market Trends
Research current trends in the bakery and foodservice sectors before your interview. Be prepared to discuss how these trends could influence Délifrance's marketing strategies. Showing that you're proactive about market analysis will demonstrate your analytical thinking skills.