Shopper Marketing Manager

Deliciously Ella’s mission is to help people eat real food again, with more plants, more of the time. We are growing fast and we’re looking for talented, passionate, purpose-led people who share in our mission to help us get there. We launched our first food products in 2016 and have since launched a wide range of products across different categories. Deliciously Ella is a part of the Hero Group, a global family of brands united by a shared mission to Delight Consumers through honest goodness in every bite.

Hero is a global food company, founded in 1886 in Switzerland, specializing in branded nutritional products across the Growing Up and Adult categories. With a portfolio of trusted brands like Corny, Semper, Goodies, Beech-Nut, Organix, and Deliciously Ella, Hero delivers high-quality, great-tasting food rooted in natural goodness. Guided by its mission to “To delight Consumers through honest Goodness in every Bite”.

In the UK and Ireland, we are known for our beloved brands, Deliciously Ella, Organix for our tasty toddler snacking foods and Goodies for fun and tasty pre-schooler snacks. This is a unique opportunity to make a visible impact in a market-leading company that prioritises sustainability, integrity, and natural goodness. We’re proud to be a certified B Corp, using business as a force for good — for people, communities, and the planet.

You’ll find our offices in sunny Bournemouth, and the heart of London with a Deliciously Ella factory in Milton Keynes, where our passionate teams make this delicious magic happen. We’ve been named a Great Place to Work, and we’re seriously proud of the positive culture and business we’ve built together.

About the role:

• Lead and optimise Shopper Marketing and Retail Media investment across our adult and toddler snacking brands, ensuring every pound spent delivers measurable, profitable growth.
• The role owns the end-to-end retail media strategy and budget, building strong partnerships with key retail media agencies and retailers to maximise impact.
• Working cross-functionally with Account Managers, Category and Brand Marketing, ensuring plans are insight-led, commercially focused and aligned to customer and brand objectives.
• A core accountability is driving continuous improvement in ROI - rigorously evaluating performance, prioritising the highest-impact activities, and embedding a test-and-learn approach.

Key Responsibilities:

• Recommend, own and evolve the Shopper Marketing strategy for Hero UK&I, ensuring the plan aligns with our company strategic objectives.
• Lead the annual planning process to create shopper marketing campaigns for each retailer by collaborating with the Sales and Marketing teams.
• Manage the execution of the plan across Grocery Mults & Discounters and support the OOH team.
• Own the review and analysis of shopper marketing activity to deliver shopper insight for future planning.
• Drive best in class visibility of our brands online through close partnership with our E-Commerce Manager.
• Secure best-in-class commercial agreements with our retail media agency partners.
• Drive visibility and trial of our brands fulfilment of retailer sampling activity.
• Own & manage the Shopper Marketing budget, ensuring ROI KPIs are set and met.
• Support the Commercial Team in the preparation and attendance at retailer strategy days and meetings.
• Lead a quarterly Shopper Marketing review with cross-functional team and senior stakeholders.

About you:

• Degree level or equivalent.
• Experienced in developing cross functional relationships internally and with external partners.
• Proven track record of developing and delivering effective Trade and Shopper Marketing initiatives.
• Highly numerate and commercially astute, with solid understanding of the full marketing mix.
• Experience managing significant budgets, with strong financial discipline.
• FMCG commercial background with the ability to analyse market, shopper and financial data.
• Experience operating within a small, fast-paced team.
• Energy, tenacity, and enthusiasm.
• Exceptional project management and keen problem-solving skills.
• Strong influencing and communication skills at all levels.

What we offer:

• 25 days holiday plus an extra day for your birthday.
• Free Deliciously Ella App Access for you and five friends and family.
• Contributory pension scheme and access to free pension advice.
• Access to Grocery Aid employee assistance resources.
• Massages & Reflexology when you are in our Bournemouth office.
• Psychic Classes when you are in our London office.
• Nursery Benefit, Bike to Work and Electric Car Schemes.
• Hybrid Working and Flexible Bank Holidays.
• Team breakfasts and Lunches and snacks from all our UK brands.
• Learning Opportunities and Study Leave.

Our commitment to diversity, equity and inclusion:

At Hero UK&I we are committed to cultivating and maintaining a culture that is inclusive and diverse. We celebrate differences and continually support all team members to be proud of who they are. We pride ourselves on equal employment opportunity regardless of gender, sex, age, disability, race, religion, sexual orientation, or social class.