At a Glance
- Tasks: Lead and motivate a dynamic sales team to achieve targets and drive business growth.
- Company: Join Delice De France, a leader in high-quality frozen bakery products.
- Benefits: Enjoy a competitive salary, company car, generous staff discounts, and a supportive work environment.
- Other info: Opportunity for career growth and a chance to make a real impact.
- Why this job: Be part of a fast-paced team that values ambition, teamwork, and personal development.
- Qualifications: 3+ years in people management and field sales experience required.
The predicted salary is between 45000 - 55000 £ per year.
About Delice De France
A trusted leader in high quality frozen bakery products, helping bring exceptional quality to customers across the UK.
As part of our sales team, you'll build strong customer relationships, identify new business opportunities, and promote a range of over 700 bakery products.
If you're passionate about sales, enjoy working in a fast-paced environment, and want to be part of a company that values ambition, teamwork, and career development, we'd love to hear from you.
Location
Based in the
North of England , this is a field-based role offering the opportunity to work across a varied customer base throughout the region.
Regular travel is an essential part of the position.
Purpose of a Sales Manager
As a people manager within DDF, it is your role to establish and maintain the performance of your team utilising management skills to deliver the required business results.
You will be expected to display certain key behaviours such as being an effective role model who has high performance expectations of yourself and your team along with the ability to offer individual support and coaching.
The purpose of the Sales Manager role is to support, direct and coach team members to deliver their KPIs through developing their skills and competencies.
You will ensure that the team, have all the tools and information required to achieve their targets.
Reporting & Key Contacts of a Sales Manager
Managing a team of Sales Development Representatives (SDR), the team size will vary by geography (broadly split between North & South) with a maximum of 12 direct reports.
Reporting to the Sales Operations Director, this role will need to work closely with Channel Managers, Channel Executives, Customer Engagement, Marketing & Hardware to ensure consistent and seamless service delivery to maximise all opportunities.
Other Key Contacts
Sales Data Admin, HR, Business Insights, AR, Technical, Product Team, Operations & Supply Chain.
Duties & Responsibilities of a Sales Manager
- Lead, engage & motivate field sales team members to ensure KPIs are met.
- Support & manage the field sales team to win new business and to maintain their territory ledger & develop year on year growth.
- Working with the Sales Operations Director, develop an annual plan for the field sales team to deliver their KPIs.
- Work within the Channel Teams to deliver account plans at a sold to level on accounts which receive field coverage.
- Deliver in person coaching through field accompaniments & audits to develop the teams skills and knowledge.
Minimum 3 coaching accompaniments per week.
Minimum 1 field audit per period.
- Ensure that all Team members have the required skill & product knowledge levels to deliver against KPIs.
- Organise further training where required to support skill & product knowledge development.
- Working with the Field Sales Controller, ensure all team members have objectives, appraisal & development plans in place.
- Complete a full induction for all SDR new starters.
- Run a team meeting every Quarter, ensure that all objectives for the forward Quarter are briefed & the Team have a clear KPI action plan.
- Support with weekly Teams catch ups as required.
- Promptly respond to all customer enquiries to make sure all issues are addressed & resolved as quickly as possible.
- Ensure team have plans in place for maintaining ledger.
- Ensure all team members have appropriate presentation materials & presenters to be used in every call.
- Support team members on the creation & implementation of effective journey planners.
- Lead field sales team on group prospecting days for agreed DDF focus areas.
- Support individuals on developing their prospecting skills.
- Conduct reviews of team member performances Actuals v. Targets
- Identify & manage poor performers through development plans & personal improvement plans.
- Manage absence through RTW interviews.
- Carry out investigations where appropriate.
- Ensure half year, full year reviews as well as individual development plans are completed within published deadlines.
- Apply all HR policies and processes as required and appropriate.
Skills & Experience of a Sales Manager
- Knowledge and experience of foodservice & retail
- Minimum of 3 years people management experience
- Field Sales & Account Management experience
- Experience of managing, training & coaching field-based teams
- Strong organisational, planning & time management skills
- Strong negotiation skills with ability to influence at all levels
- Confident communication skills; verbal, written & numerical
- Demonstrable drive, enthusiasm & commitment
Benefits of a Sales Manager
- Company Pension Scheme
- Company Life Assurance for added peace of mind
- Company Car or Car Allowance
- Free On-Site Parking
- Employee Referral Scheme
- Long Service Recognition & Awards
- Generous 50% Staff Discount on Company Products
- Eyecare Voucher Scheme
Employee Assistance Programme (EAP) including
- 24/7 confidential support line
- Access to our Wellbeing App, offering health and wellbeing resources, exclusive discounts, and employee perks
DDF Values & Behaviours
- Level 2
- Entrepreneurial Spirit
- Evolve
- Building Bonds
- Beam with Pride and Love What You Do
- Innovative Excellence
- Aim High
- Commit to Action & Ownership
This role would suit someone with experience in Foodservice and/or Retail Sales and Field Sales Management.
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Sales Manager - North of England in Manchester employer: DELICE DE FRANCE LIMITED
Delice de France is an exceptional employer that prioritises employee growth and development, offering a dynamic work culture where every team member can thrive. Located in a vibrant area, we provide our Customer Representatives with the chance to engage with diverse customers while enjoying a supportive environment that values collaboration and innovation. With competitive benefits and a commitment to excellence, working here means being part of a team dedicated to delivering outstanding customer experiences.
StudySmarter Expert Advice🤫
We think this is how you could land Sales Manager - North of England in Manchester
✨Leverage Your Network
In sales and business development, who you know can often be as important as what you know. Get involved with local networking events or industry meetups to connect with key players. Don't be shy—share your passion for the field and let folks know you're on the lookout for opportunities!
✨Show Your Skills Through Real-World Results
When targeting a full-time role like Sales Manager - North of England at DELICE DE FRANCE LIMITED, presenting tangible results from your previous sales experience can set you apart. Bring along case studies or examples of how you've closed deals or expanded accounts, and don't forget to showcase your problem-solving prowess. It’s all about quantifying your success!
✨Engage with Sales Communities
Dive deep into online sales communities, like Sales Hacker or LinkedIn groups dedicated to sales professionals. Engaging in discussions and sharing insights can boost your visibility and might just put you on the radar of hiring managers looking for fresh talent in business development.
✨Direct Applications Matter
While we all know the online application route, consider sending direct applications to companies you admire, including DELICE DE FRANCE LIMITED. Tailor your message to explain why you’re drawn to them and how you can contribute as a Sales Manager - North of England. Sometimes, a personal touch can grab attention faster than a generic application!
We think you need these skills to ace Sales Manager - North of England in Manchester
Some tips for your application 🫡
Show Off Those Sales Skills:In your CV and cover letter, highlight any previous sales or business development experience you have. Use numbers and examples to showcase your achievements – did you exceed sales targets or bring in new clients? Make those accomplishments shine!
Tailor Your Message for DELICE DE FRANCE LIMITED:When writing your cover letter, make sure to tailor your message specifically for DELICE DE FRANCE LIMITED. Show that you know the company’s mission and how your skills align with their goals in the sales landscape. This personalised touch will grab their attention!
Keep It Professional Yet Engaging:Sales is all about relationships, so while you want to maintain professionalism in your application, don’t be afraid to let your personality shine through. Engage the reader and demonstrate your enthusiastic approach to sales and business development!
Proof of Performance:Include any relevant certifications or training you’ve undertaken in sales or negotiation tactics. If you’ve attended workshops or courses, list these to showcase your commitment to professional development. This extra touch can set you apart from the competition!
How to prepare for a job interview at DELICE DE FRANCE LIMITED
✨Know Your Sales Methodologies
Brush up on popular sales methodologies like SPIN Selling or Challenger Sales. Being able to discuss these techniques and how you've applied them will show DELICE DE FRANCE LIMITED that you understand the role and can hit the ground running in the sales game.
✨Demonstrate Your Deal-Making Skills
Prepare to share stories from your past experiences where you closed deals, overcame objections, or started new client relationships. We want to show DELICE DE FRANCE LIMITED that you’re not just about numbers but also about building lasting connections in business development.
✨Prepare for Role-Play Scenarios
In a full-time sales interview, don’t be surprised if they throw in a role-play exercise to test your pitching skills. Practising how you would pitch a product or handle an objection will help us shine in this simulation—think of it like a dress rehearsal for your future sales calls!
✨Align Your Goals with the Company’s Vision
Take a moment to reflect on how your career ambitions align with DELICE DE FRANCE LIMITED’s objectives. When we articulate how our personal growth ties in with the company’s goals, it shows commitment and a genuine interest in contributing to their success.
