Field Sales Executive

Overall Purpose of the Role: To deliver budgeted sales targets for a specific geographical territory by managing and developing existing customer accounts, while actively prospecting, winning, and opening new accounts.

Key Relationships: Customers, Field Sales Team, Channel Team, Telesales, Webshop, Marketing Team, Hardware Team, Chef Team, Sales Data Admin, Delivery Drivers, and Accounts Receivable.

Main Duties & Responsibilities Include:

• Develop existing customer accounts and actively prospect new accounts to ensure sales forecasts and revenue targets are met, with a target ratio of 80% growth from existing customers and 20% from new business.
• Visit existing independent customers and work with them to grow sales by reviewing lost products, expanding product range/categories, introducing NPD (New Product Development), and promoting current promotions.
• Work closely with your Telesales buddy to ensure alignment and harmony on the customer growth plan.
• Use CE to share notes, actions, and next steps.
• Visit and develop nominated national and regional accounts using ABL (Authorised Buying Lists) and period briefs/activities issued by the Channel Manager/Executive, in line with agreed visit frequencies.
• Actively pursue and convert new business leads.
• Manage the territory on a daily basis, achieving the required visit frequency based on account classification.
• Communicate and agree on plans of action with your Telesales buddy.
• Actively convert customers to the Webshop platform.
• On a monthly basis, share a territory business plan with the Channel Sales Manager detailing performance to date and planned forward actions.
• Use provided reports to establish current trends across the account base and identify key actions and objectives by customer to be completed within the journey cycle.
• Ensure all data is fully completed within the Daily Sales Record and/or CE, and that the weekly calendar is updated a minimum of four weeks in advance.
• Ensure all customer enquiries are responded to within 24 hours of receipt, and that all issues are addressed and resolved as quickly as possible.
• Continuously improve product knowledge in order to share insights with customers and support sales growth.
• Present product samples in customer locations when required.
• Deliver launch days for new customers.
• Drive Concept sales in line with allocated targets.
• Manage ROI on all equipment placements across the territory to ensure maximum return on investment, taking appropriate action if equipment is delivering below the expected investment target.
• Follow agreed company processes and policies for pricing, samples, account opening, credit applications, credit requests, and quality control.
• Undertake any reasonable requests from the management team.
• Always represent the Company in a professional and positive manner.
• Identify the most valuable prospect accounts and prioritise these accordingly.

Experience, Skills & Knowledge Required:

• Passion for food
• Excellent communication skills (verbal, written, and numerical)
• Competitive and results-oriented mindset
• Field sales experience, preferably within a retail convenience setting
• Strong problem-solving skills
• Entrepreneurial mindset
• FMCG experience
• Structured selling techniques
• Demonstrable drive and enthusiasm
• Good PC and Microsoft application skills
• Bakery knowledge

Benefits:

• Life Assurance
• Company Pension
• 50% Discount of Company Purchases
• Eyecare Vouchers
• Referral Scheme
• Long Service Awards
• Employee Assistance Programme
• Company Car/allowance

DDF Values & Behaviours Level 1:

• Entrepreneurial Spirit
• Evolve
• Building Bonds
• Beam with Pride and Love What You Do
• Innovative Excellence
• Aim High
• Commit to Action & Ownership