Field Sales Representative in Coventry

Field Sales Representative in Coventry

Coventry Full-Time 31500 - 38500 £ / year (est.) No working from home possible
DELICE DE FRANCE LIMITED

At a Glance

  • Tasks: Build strong customer relationships and promote over 700 delicious bakery products.
  • Company: Delice De France, a leader in high-quality frozen bakery products.
  • Benefits: Company car, generous staff discount, pension scheme, and employee assistance programme.
  • Other info: Dynamic environment with opportunities for career growth and development.
  • Why this job: Join a fast-paced team and make an impact in the food industry.
  • Qualifications: Passion for food, great communication skills, and field sales experience preferred.

The predicted salary is between 31500 - 38500 £ per year.

About Delice De France

A trusted leader in high quality frozen bakery products, helping bring exceptional quality to customers across the UK.

As part of our sales team, you'll build strong customer relationships, identify new business opportunities, and promote a range of over 700 bakery products.

If you're passionate about sales, enjoy working in a fast-paced environment, and want to be part of a company that values ambition, teamwork, and career development, we'd love to hear from you.

Overall Purpose of a Sales Development Representative

To deliver budgeted sales targets for a specific geographical territory by managing and developing existing customer accounts and actively prospecting, winning & opening new accounts.

Key

Relationships: Customers, Field Sales Team, Channel Team, Telesales, Webshop, Marketing Team, Hardware Team, Chef Team, Sales Data Admin, Delivery Drivers and Accounts Receivable.

Main Duties & Responsibilities include

  • To develop existing customer accounts and actively prospect new accounts to ensure sales forecast and revenue targets are met at a ratio of 80% growth from existing customers and 20% new business.
  • Visit existing Independent customers, work with them to grow sales looking at lost products, additional products to range/category, NPD, promotions work with your Telesales buddy to ensure alignment & harmony on customer growth plan use CE to share notes, actions & next steps.
  • Visit and develop nominated national & regional accounts using ABL (Authorised buying lists) and period briefs / activities as issued by the Channel Manager / Executive & in line with agreed visit frequencies.
  • Actively pursue & convert new business leads.
  • Manage territory on a daily basis achieving required visit frequency by account classification.
  • Communicate & agree plan of action with Telesales buddy.
  • Actively convert customers to Webshop.
  • On a monthly basis share a territory business plan with Channel Sales Manager detailing performance to date & forward actions.
  • Use reports provided to establish current trends across account base & identify key actions & objectives by customer to be completed within journey cycle.
  • All data to be fully completed within Daily Sales Record & or CE. Weekly calendar to be updated minimum 4 weeks in advance.
  • Ensure all customer enquiries to be responded to within 24hours of receipt and to make sure all issues are addressed and resolved as quickly as possible.
  • Continual improvement of product knowledge to share with customers to improve sales growth
  • Present samples of products in customer locations when required.
  • Deliver launch days for new customers.
  • Drive Concept sales in line with allocated targets.
  • To manage ROI within all equipment placements across the territory to ensure maximum return on investment, relevant action to be taken if equipment is delivering under investment target.
  • To follow agreed company processes and policies for pricing, samples, account opening, credit applications, credit requests, quality control.
  • To undertake any reasonable request asked of you by the management team.
  • To always represent the Company in a professional and positive manner.
  • Identifying which prospect accounts are most valuable and making these a priority.

Benefits of a Sales Development Representative

  • Company Pension Scheme
  • Company Life Assurance for added peace of mind
  • Company Car or Car Allowance
  • Free On-Site Parking
  • Employee Referral Scheme
  • Long Service Recognition & Awards
  • Generous 50% Staff Discount on Company Products
  • Eyecare Voucher Scheme

• Employee Assistance Programme (EAP) including

  • 24/7 confidential support line
  • Access to our Wellbeing App, offering health and wellbeing resources, exclusive discounts, and employee perks
  • Experience, Skills & Knowledge Required for a Sales Development Representative:
  • Passion for Food
  • Great communication skills: verbal, written & numeric
  • Competitive, Results Orientated
  • Field Sales experience preferably within a Retail Convenience setting
  • Problem Solver
  • Entrepreneurial
  • FMCG Experience
  • Structured Selling Technique
  • Demonstrable Drive & Enthusiasm
  • Good PC & Microsoft Application skills
  • Bakery Knowledge
  • DDF Values & Behaviours;
  • Level 1
  • Entrepreneurial Spirit
  • Evolve
  • Building Bonds
  • Beam with Pride and Love What You Do
  • Innovative Excellence
  • Aim High
  • Commit to Action & Ownership

This role would suit someone with experience in Field Sales, Foodservice Sales and FMCG Sales.

TPBN1_UKTJ

Field Sales Representative in Coventry employer: DELICE DE FRANCE LIMITED

Delice de France is an exceptional employer that prioritises employee growth and development, offering a dynamic work culture where every team member can thrive. Located in a vibrant area, we provide our Customer Representatives with the chance to engage with diverse customers while enjoying a supportive environment that values collaboration and innovation. With competitive benefits and a commitment to excellence, working here means being part of a team dedicated to delivering outstanding customer experiences.

DELICE DE FRANCE LIMITED

Contact Details:

DELICE DE FRANCE LIMITED Recruitment Team

StudySmarter Expert Advice🤫

We think this is how you could land Field Sales Representative in Coventry

Leverage Local Networking Events

Field sales is all about building relationships, so look out for local networking events or industry meetups. These gatherings are prime spots for making connections with potential clients and employers. Bring your A-game and chat about your experiences—first impressions matter!

Showcase Your Sales Success Stories

Prepare a couple of solid success stories from your past experiences in sales to share during interviews. Think about specific targets you hit or ways you went above and beyond for your clients. Don't be shy—these stories help illustrate your value to DELICE DE FRANCE LIMITED as a field sales pro!

Scout Out the Competition

Research potential competitors for DELICE DE FRANCE LIMITED and tailor your approach based on what you find. Understanding their sales strategies will not only help you in interviews, but also give you better talking points when you connect with current employees or industry pros on platforms like LinkedIn.

Apply Through Our Website

We know that applying through job boards is tempting, but hitting up DELICE DE FRANCE LIMITED’s website directly can show your genuine interest. Plus, you might find some hidden gems or roles that haven't been advertised yet. So, make it a priority to check it out!

We think you need these skills to ace Field Sales Representative in Coventry

Field Sales Experience
Customer Relationship Management
Business Development
Sales Forecasting
Problem-Solving Skills
Communication Skills
Territory Management

Some tips for your application 🫡

Show Off Your Sales Savvy:For a field-sales role like this one at DELICE DE FRANCE LIMITED, highlight your previous sales experience prominently on your CV. Use specific numbers to showcase your achievements—think along the lines of 'exceeded sales targets by 20%' or 'expanded client base by 50%'. We want to see your skills in action!

Tailor Your Cover Letter:Your cover letter should reflect not just your enthusiasm for the role at DELICE DE FRANCE LIMITED, but also your understanding of the field sales landscape. Talk about what strategies you've successfully employed in past positions and how they could translate to success in this new role. This is your chance to shine!

Emphasise Interpersonal Skills:Field sales isn't just about the sale—it's about building relationships. Make sure to highlight your communication and negotiation skills in your application materials. We’re all about someone who can connect with clients, so weave those soft skills into your CV and cover letter.

Proof of Performance:If you have any sales certifications or training, definitely include those in your application. They add credibility and show your commitment to growing your sales skills. We believe in the power of ongoing development, so don’t hesitate to include those details to stand out to us at DELICE DE FRANCE LIMITED.

How to prepare for a job interview at DELICE DE FRANCE LIMITED

Show Off Your Sales Savvy

Prepare for the interview by brushing up on your knowledge of key sales techniques and terminologies. We can expect to dive into your past sales experiences, so be ready to discuss your approach to prospecting, closing deals, and managing client relationships. A few solid examples of your past successes could really make you stand out!

Know Your Product Inside Out

Having a solid understanding of the products or services that DELICE DE FRANCE LIMITED offers is essential. We want to hear how you would convey the value of these to potential clients and address any common objections they might have. If you can tie your knowledge back to real-life scenarios, that'll make your answers even more compelling!

Flex Your Adaptability Muscles

As a full-time field-sales rep, your day can be unpredictable. Be prepared to share how you've adapted your sales strategies to different situations or client needs. We love to hear stories where you’ve had to think on your feet or adjust your pitch mid-meeting—this shows you’re not just a one-size-fits-all salesperson!

Plan Your Questions Wisely

At the end of the interview, we'll likely ask if you have any questions for us. Use this opportunity to ask about the sales team's culture and the tools you'll be using out in the field. This not only shows your genuine interest in DELICE DE FRANCE LIMITED but also helps you get a feel for whether you’d thrive in that environment.