Role: Sales Development Representative Department - Sales (Channel - Out of Home) Contracted Hours - 40 hours Location: London (Field Based) About Delice De France: A trusted leader in high quality frozen bakery products, helping bring exceptional quality to customers across the UK. As part of our sales team, you'll build strong customer relationships, identify new business opportunities, and promote a range of over 700 bakery products. If you're passionate about sales, enjoy working in a fast-paced environment, and want to be part of a company that values ambition, teamwork, and career development, we'd love to hear from you. Overall Purpose of the Role: To deliver budgeted sales targets for a specific geographic al territory by managing and developing existing customer accounts and actively prospecting, winning & opening new accounts. Territory: Midlands Key Relationships: Customers ,
Field Sales Team, Channel Team, Telesales, Webshop, Marketing Team, Hardware Team, Chef Team, Sales Data Admin, Delivery Drivers and Accounts Receivable, Main Duties & Responsibilities
include:
To develop existing customer accounts and actively prospect new accounts to ensure sales forecast and revenue targets are met at a ratio of 80% growth from existing customers and 20% new business. Visit existing Independent customers, work with them to grow sales looking at lost products, additional products to range/category, NPD, promotions –work with your Telesales buddy to ensure alignment & harmony on customer growth plan – use CE to share notes, actions & next steps. Visit and develop nominated national & regional accounts using ABL(Authorised buying lists)and period briefs / activities as issued by the Channel Manager / Executive & in line with agreed visit frequencies. Actively pursue & convert new business
leads. Manageterritoryonadailybasisachievingrequiredvisitfrequencybyaccount
classification. Communicate & agree plan of action with Telesales
buddy. Actively convert customers to
Webshop. On a monthly basis share a territory business plan with Channel Sales Manager detailing performance to date & forward actions. Use reports provided to establish current trends across account base & identify key actions & objectives by customer to be completed within journey cycle. All data to be fully completed within Daily Sales Record & or CE. Weekly calendar to be updated minimum 4 weeks in advance. Ensure all customer enquiries to be responded to within 24 hours of receipt and to make sure all issues are addressed and resolved as quickly as possible. Continual improvement of product knowledge to share with customers to improve sales
growth. Present samples of products in customer locations when
required. Deliver launch days for new
customers. Drive Concept sales in line with allocated
targets. TomanageROIwithinallequipmentplacementsacrosstheterritorytoensuremaximumreturnon investment, relevant action to be taken if equipment is delivering under investment target. To follow agreed company processes and policies for pricing, samples, account opening, credit applications, credit requests, quality control. To undertake any reasonable request asked of you by the management
team. To always represent the Company in a professional and positive
manner. Identifying which prospect accounts are most valuable and making these a
priority. Benefits:
Company Pension Scheme Company Life Assurance for added peace of mind Company Car or Car Allowance Free On-Site Parking Employee Referral Scheme Long Service Recognition & Awards Generous 50% Staff Discount on Company Products Eyecare Voucher Scheme Employee Assistance Programme (EAP) including: 24/7 confidential support line Access to our Wellbeing App, offering health and wellbeing resources, exclusive discounts, and employee perks Experience, Skills & Knowledge
Required:
Passion for
Food Great communication skills: verbal, written &
numeric Competitive, Results
Orientated Field Sales experience preferably within a Retail Convenience
setting Problem
Solver Entrepreneurial FMCG
Experience Structured Selling
Technique Demonstrable Drive &
Enthusiasm Good PC & Microsoft Application
skills Bakery
Knowledge DDF Values &
Behaviours;
Level
1 Entrepreneurial
Spirit Evolve Building
Bonds Beam with Pride and Love What You
Do Innovative
Excellence Aim H igh Commit to Action &
Ownership
TPBN1_UKTJ
Sales Development Representative in Coleshill employer: DELICE DE FRANCE LIMITED
Delice de France is an exceptional employer that fosters a dynamic and collaborative work culture, where ambition and teamwork are at the forefront. With a strong focus on employee growth, we offer comprehensive benefits including a competitive pension scheme, generous staff discounts, and access to wellbeing resources, all while working in a fast-paced environment that values innovation and customer engagement. Join us in our UK operations to build meaningful relationships and drive success in the bakery industry.
