At a Glance
- Tasks: Generate high-quality leads for our sales team in the EMEA public sector.
- Company: Join a tech-for-good company making a real-world impact.
- Benefits: Competitive salary, hybrid work model, and opportunities for career progression.
- Other info: Dynamic environment with potential for growth into senior sales roles.
- Why this job: Be part of a supportive team and contribute to meaningful projects.
- Qualifications: 1-3 years in lead generation or similar role; strong communication skills required.
The predicted salary is between 33000 - 37000 £ per year.
We’re looking for a Lead Gen to support our sales team by generating high-quality outbound meetings within the EMEA public sector, with a particular focus on the UK. This target-driven role is for someone who thrives in a performance-focused environment. Clear objectives and measurable KPIs will be set from the outset, with progress monitored to ensure consistent achievement. The role is Bristol-based, with a requirement to be in the office at least one day per week.
What you’ll be doing:
- Generating leads through outbound activity only, via sprints and campaigns—messaging, product pitch, materials/collateral will be collaboratively designed and decided on in advance of each sprint.
- Researching and mapping public sector organisations across EMEA, with a focus on the UK, ensuring relevance to each sprint/campaign.
- Building and maintaining sprint and campaign lists.
- Researching organisations to identify the right teams, stakeholders and decision-makers.
- Reaching out via cold email, LinkedIn, and cold calling.
- Writing outreach messages without pre-made scripts, staying up to speed on the market and product.
- Booking qualified meetings/demos.
- Keeping CRM records accurate and up to date.
- Working closely with the Senior Account Executive and wider sales team to continuously improve targeting, messaging, and approach.
How we measure success:
Success in this role is primarily about demos booked. The target is 3 outbound demos a month, starting in month 4 of employment. Failure to hit the target will result in performance management in month 4 and 5, and dismissal if missed for three consecutive months. A five-month probationary period applies.
Requirements:
Essential:
- 1–3 years’ experience in a lead generation, BDR/SDR, sales, or similar outbound role within a B2B SaaS environment.
- Comfortable with cold outreach by email, LinkedIn, and phone.
- Confident researching organisations and figuring out who the right people are to speak to.
- Strong, clear writer able to create own outreach messages without relying on scripts.
- Interest in politics, civic tech, public policy, community engagement, or improving the relationship between government and citizens.
- Confident verbal communicator, comfortable having unscripted conversations with senior stakeholders.
- Ability to explain complex ideas simply.
- Strong attention to detail and good organisational skills.
- Familiarity with CRM systems and other sales tools.
- Willingness to work from the Bristol office at least one day per week.
- Curious and coachable.
- Commitment to positively contributing to culture, impact and influence within the organisation.
Nice to have:
- Experience working with, selling to, or within the public sector, third sector, or health organisations.
- Experience in start-ups or SMEs, aside from large private-sector enterprises.
Why join us:
- Work in the tech-for-good space, supporting organisations that genuinely matter.
- Join an established company with long-term customers and real-world impact.
- Be part of an international business with a collaborative, close-knit Bristol-based sales team.
- Learn closely from an experienced Senior Account Executive, the Chief Customer Officer, and sales consultants.
- Build a strong foundation for progression within a sales career at Delib.
- Be part of a small, supportive environment where contributions are visible and valued.
Your future at Delib:
Delib offers opportunities for growth without a rigid progression framework. The company values proactive, curious, and accountable individuals who spot issues before they become blockers, take responsibility for improvement, and exceed their role’s definition. For the right person, this Lead Gen role can be a foundation for broader commercial progression, with several previous team members progressing into Account Executive and Senior Account Executive roles.
Hiring information:
- Location: Bristol (Hybrid – at least 1 day per week in office).
- Salary: £33k–£37k.
- Reporting to: Senior Account Executive (day-to-day) / Chief Customer Officer, EMEA.
- Hiring process includes a phone interview, a face-to-face interview, and a paid in-person trial day, compensated at the Real Living Wage.
- Contact us if you have reasonable adjustment requirements.
- Personnel security standards equivalent to UK Baseline Personnel Security Standard apply.
Lead Generation EMEA in Bristol employer: Delib
Delib is an exceptional employer that champions a tech-for-good ethos, allowing you to contribute to meaningful projects within the public sector. With a collaborative and supportive Bristol-based sales team, you'll benefit from direct mentorship and opportunities for personal growth in a dynamic environment. The company values proactive individuals and offers a flexible career path, making it an ideal place for those looking to make a real impact while advancing their sales career.
StudySmarter Expert Advice🤫
We think this is how you could land Lead Generation EMEA in Bristol
✨Tip Number 1
Get to know the public sector landscape in the UK. Research key organisations and decision-makers before you even start reaching out. This way, when you do make contact, you’ll sound informed and relevant, which is a massive plus!
✨Tip Number 2
Craft your outreach messages like a pro! Avoid using pre-made scripts; instead, personalise your approach based on your research. This shows that you’re genuinely interested and not just sending out generic emails.
✨Tip Number 3
Practice makes perfect! Before you dive into cold calling, rehearse what you want to say. Focus on being clear and concise, and don’t shy away from having unscripted conversations. It’s all about building rapport!
✨Tip Number 4
Stay organised with your CRM. Keep your records up to date and track your progress towards those demo targets. This not only helps you stay on top of your game but also shows your commitment to hitting those KPIs!
We think you need these skills to ace Lead Generation EMEA in Bristol
Some tips for your application 🫡
Show Your Personality:When writing your application, let your personality shine through! We want to see the real you, so don’t be afraid to inject a bit of your own style into your outreach messages. Remember, this role is all about connecting with people, so make sure your application reflects that.
Tailor Your Message:Make sure to tailor your application to the Lead Generation role specifically. Highlight your experience in lead generation or similar roles, and how it relates to the public sector. We love seeing candidates who understand our mission and can articulate how they fit into it!
Be Clear and Concise:We appreciate strong, clear writing, so keep your application straightforward and to the point. Avoid jargon and focus on communicating your skills and experiences effectively. This will show us that you can create your own outreach messages without relying on scripts.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about us and what we do before you hit send!
How to prepare for a job interview at Delib
✨Know Your Market
Before the interview, dive deep into the public sector landscape in the UK and EMEA. Understand the key players, current trends, and challenges they face. This knowledge will help you tailor your responses and show that you're genuinely interested in the role.
✨Craft Your Outreach Messages
Since you'll be writing your own outreach messages, practice crafting a few before the interview. Focus on clarity and impact, as well as how to engage decision-makers effectively. Bring examples to discuss during the interview to showcase your writing skills.
✨Demonstrate Your Research Skills
Be prepared to discuss how you would research and identify the right stakeholders within organisations. Share your strategies for mapping out potential leads and how you would approach cold outreach. This will highlight your proactive nature and attention to detail.
✨Show Your Passion for Civic Tech
Express your interest in politics, civic tech, and public policy during the interview. Share any relevant experiences or insights that demonstrate your commitment to improving government-citizen relationships. This will resonate with the company's mission and values.
