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- Tasks: Coach BMW Retailers to boost sales performance and improve enquiry conversion.
- Company: Join DEKRA, a global leader in automotive services with a collaborative culture.
- Benefits: Enjoy 25 days leave, private health insurance, and a generous bonus scheme.
- Why this job: Make a real impact on BMW's sales processes while working with senior stakeholders.
- Qualifications: Experience in sales coaching within the automotive industry is essential.
- Other info: Fast-paced environment with opportunities for professional growth and development.
The predicted salary is between 43000 - 48000 ÂŁ per year.
Location: Covering the Midlands, North and South
Salary: ÂŁ43,000 per annum + ÂŁ5,000 Annual Bonus + Car Allowance
Contract: Full-Time, Permanent
Benefits:
- 25 days annual leave plus bank holidays
- Holiday buy and sell scheme
- Private health insurance
- Pension contribution
- Employee referral scheme
- Electric vehicle salary sacrifice scheme
- Eye test vouchers
- Employee Assistance Programme (EAP)
Join DEKRA as a BMW Performance Improvement Coach. We are DEKRA UK, part of a global organisation employing over 49,000 people in more than 60 countries! In the UK, we deliver a wide range of services spanning all industry sectors, including automotive, oil and gas, insurance, manufacturing, and chemical and process safety. We are recruiting for two Performance Improvement Coaches to support BMW Retailers in improving enquiry conversion, strengthening sales processes, and delivering measurable in‑year commercial results. This role combines structured on‑site coaching with focused virtual sessions and provides significant exposure to BMW senior stakeholders and Retailer leadership teams. You will work within a fast‑paced programme designed to quickly and sustainably improve performance, using diagnostic insight, targeted interventions, and consistent follow‑up to drive tangible KPI improvements.
Responsibilities:
- Deliver the full BMW RPM Sales Booster journey, from diagnostic and baseline setting through to programme close‑out.
- Coach Retailer teams across five focus topics, following a structured coaching schedule, typically including three on‑site visits and six virtual sessions per wave (two waves per year).
- Work closely with BMW Area Managers, contributing to weekly operational updates, monthly reviews, and quarterly meetings.
- Provide a clear, sustainable action plan at programme completion to support ongoing retailer performance.
Qualifications:
- Proven experience delivering sales performance coaching or consultancy within the retail automotive industry.
- Strong expertise in sales funnel management and optimisation.
- Confidence in interpreting KPI dashboards, analysing data, and producing clear written reports.
- Credibility when working with senior stakeholders and retailer leadership management.
- Ability to balance immediate performance uplift with sustainable behavioural change.
- Confidence in facilitating remote coaching through Microsoft Teams.
If you feel you have the necessary skills and experience to be successful in this role, click on “APPLY” today! No agencies, please.
BMW Performance Improvement Coach(S) in City of Westminster employer: DEKRA UK Management
Contact Detail:
DEKRA UK Management Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land BMW Performance Improvement Coach(S) in City of Westminster
✨Tip Number 1
Network like a pro! Reach out to current or former employees at DEKRA or BMW on LinkedIn. A friendly chat can give you insider info and maybe even a referral, which can really boost your chances.
✨Tip Number 2
Prepare for the interview by practising common questions related to performance coaching and sales optimisation. We recommend using the STAR method to structure your answers – it helps you showcase your experience effectively!
✨Tip Number 3
Showcase your data skills! Be ready to discuss how you've used KPI dashboards in past roles. Bring examples of how your insights led to tangible improvements – this will impress the hiring managers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the DEKRA team.
We think you need these skills to ace BMW Performance Improvement Coach(S) in City of Westminster
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the BMW Performance Improvement Coach role. Highlight your experience in sales performance coaching and any relevant achievements that showcase your skills in the automotive industry.
Craft a Compelling Cover Letter: Your cover letter should tell us why you're the perfect fit for this role. Use specific examples from your past experiences that demonstrate your ability to drive KPI improvements and work with senior stakeholders.
Showcase Your Data Skills: Since interpreting KPI dashboards and analysing data is key, make sure to mention any tools or methods you’ve used in the past. We want to see how you can bring those skills to the table!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at DEKRA UK Management
✨Know Your BMW Inside Out
Make sure you’re well-versed in BMW's sales processes and performance metrics. Familiarise yourself with their RPM Sales Booster journey and be ready to discuss how your experience aligns with their coaching methods.
✨Showcase Your Coaching Skills
Prepare examples of how you've successfully coached teams in the past, especially in the retail automotive sector. Highlight specific instances where your interventions led to measurable improvements in sales performance.
✨Data is Your Best Friend
Brush up on your ability to interpret KPI dashboards and analyse data. Be prepared to discuss how you’ve used data to drive decisions and improve sales processes in previous roles.
✨Engage with Senior Stakeholders
Demonstrate your credibility by sharing experiences where you’ve worked with senior management. Discuss how you’ve built relationships and contributed to operational updates or strategic meetings.