At a Glance
- Tasks: Coach BMW Retailers to boost sales and improve performance through structured sessions.
- Company: Join DEKRA, a global leader in diverse industries with a collaborative spirit.
- Benefits: Enjoy 25 days leave, private health insurance, and a generous bonus structure.
- Other info: Fast-paced environment with opportunities for professional growth and development.
- Why this job: Make a real impact on BMW's sales processes while working with industry leaders.
- Qualifications: Experience in sales coaching within the automotive sector and strong data analysis skills.
The predicted salary is between 43000 - 48000 € per year.
Location: Covering the Midlands, North and South
Salary: £43,000 per annum + £5,000 Annual Bonus + Car Allowance
Contract: Full-Time, Permanent
Benefits: 25 days annual leave plus bank holidays, Holiday buy and sell scheme, Private health insurance, Pension contribution, Employee referral scheme, Electric vehicle salary sacrifice scheme, Eye test vouchers and Employee Assistance Programme (EAP).
Join DEKRA as a BMW Performance Improvement Coach. We are DEKRA UK, part of a global organisation employing over 49,000 people in more than 60 countries! In the UK, we deliver a wide range of services spanning all industry sectors, including automotive, oil and gas, insurance, manufacturing, and chemical and process safety.
We are recruiting for two Performance Improvement Coaches to support BMW Retailers in improving enquiry conversion, strengthening sales processes, and delivering measurable in-year commercial results. This role combines structured on-site coaching with focused virtual sessions and provides significant exposure to BMW senior stakeholders and Retailer leadership teams.
You will work within a fast-paced programme designed to quickly and sustainably improve performance, using diagnostic insight, targeted interventions, and consistent follow-up to drive tangible KPI improvements.
As our BMW Performance Improvement Coach, you will:
- Deliver the full BMW RPM Sales Booster journey, from diagnostic and baseline setting through to programme close-out.
- Coach Retailer teams across five focus topics, following a structured coaching schedule, typically including three on-site visits and six virtual sessions per wave (two waves per year).
- Work closely with BMW Area Managers, contributing to weekly operational updates, monthly reviews, and quarterly meetings.
- Provide a clear, sustainable action plan at programme completion to support ongoing Retailer performance.
To be successful in this role, you must have:
- Proven experience delivering sales performance coaching or consultancy within the retail automotive industry.
- Strong expertise in sales funnel management and optimisation.
- Confidence in interpreting KPI dashboards, analysing data, and producing clear written reports.
- Credibility when working with senior stakeholders and Retailer leadership management.
- Ability to balance immediate performance uplift with sustainable behavioural change.
- Confidence in facilitating remote coaching through Microsoft Teams.
If you feel you have the necessary skills and experience to be successful in this role, click on APPLY today!
No agencies, please.
BMW Performance Improvement Coach(s) employer: DEKRA UK Management
At DEKRA, we pride ourselves on being an exceptional employer, offering a dynamic work culture that fosters professional growth and development. As a BMW Performance Improvement Coach, you will benefit from a competitive salary, generous annual leave, and a range of health and wellness perks, all while working in a supportive environment that values your contributions and encourages innovation. Join us in the Midlands, North, and South, where you can make a meaningful impact within the automotive industry and enjoy unique opportunities for career advancement.
StudySmarter Expert Advice🤫
We think this is how you could land BMW Performance Improvement Coach(s)
✨Tip Number 1
Network like a pro! Reach out to your connections in the automotive industry, especially those who have experience with BMW or similar roles. A friendly chat can lead to insider info about job openings or even a referral.
✨Tip Number 2
Prepare for interviews by practising common questions related to sales performance coaching. We recommend role-playing with a friend or using online resources to get comfortable discussing your experience and how it aligns with the role.
✨Tip Number 3
Showcase your expertise! Bring along examples of your past successes in improving sales processes or coaching teams. Use data and KPIs to back up your claims – numbers speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace BMW Performance Improvement Coach(s)
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the BMW Performance Improvement Coach role. Highlight your experience in sales performance coaching and any relevant achievements that align with the job description. We want to see how you can bring value to our team!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about this role and how your skills match what we're looking for. Be sure to mention your experience with KPI analysis and working with senior stakeholders, as these are key for us.
Showcase Your Coaching Style:In your application, give us a glimpse of your coaching style. Share examples of how you've successfully improved sales processes or driven performance uplift in previous roles. We love to see real-life examples that demonstrate your impact!
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at DEKRA!
How to prepare for a job interview at DEKRA UK Management
✨Know Your Stuff
Make sure you brush up on your knowledge of BMW's sales processes and performance metrics. Familiarise yourself with the specific challenges faced by retailers in the automotive industry, as this will show that you're not just a coach but someone who understands their world.
✨Showcase Your Coaching Style
Prepare to discuss your coaching methodology and how you've successfully improved sales performance in the past. Use specific examples to illustrate your approach, especially how you balance immediate results with long-term behavioural change.
✨Engage with Data
Since the role involves interpreting KPI dashboards, be ready to talk about your experience with data analysis. Bring examples of reports you've created or insights you've derived from data to demonstrate your analytical skills.
✨Build Rapport with Stakeholders
Think about how you can establish credibility with senior stakeholders during the interview. Practice articulating your past experiences working with leadership teams and how you’ve influenced positive change in previous roles.
