Inside Sales Executive - DAL in Birmingham

Inside Sales Executive - DAL in Birmingham

Birmingham Full-Time 32000 - 40000 £ / year (est.) Home office (partial)
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At a Glance

  • Tasks: Drive growth by engaging customers and creating sales opportunities.
  • Company: Join DEKRA Automotive, a leader in safety and integrity.
  • Benefits: Enjoy a competitive salary, bonus, and hybrid working model.
  • Why this job: Make a real impact on pipeline growth and revenue.
  • Qualifications: Sales experience and a proactive mindset are key.
  • Other info: Flexible work environment with clear performance measures.

The predicted salary is between 32000 - 40000 £ per year.

Location: Hybrid - Home working / Southampton office and some domestic travel

Salary: £32-40k DOE + 10% Bonus

Contract: Full-time, Permanent

Build pipeline. Create momentum. Drive growth. Are you a commercially driven inside sales professional who thrives on conversations, opportunity creation, and moving prospects forward? DEKRA Automotive Ltd is looking for a confident Inside Sales Executive to play a key role in driving pipeline growth across our UK automotive and professional services portfolio. This is a front-line, client-facing role where you'll be trusted to engage customers, qualify opportunities, and create genuine commercial momentum.

The Role

You’ll work closely with Business Development Executives and Client Directors, acting as a critical link between marketing activity, customer demand, and revenue delivery. If you enjoy outbound activity, consultative conversations, and being measured on meaningful results this role will suit you perfectly.

What you’ll be doing

This is a true inside sales / sales development role, combining inbound lead qualification with proactive outbound prospecting.

  • Inbound Lead Qualification
    • Responding quickly and professionally to inbound enquiries via phone, email, web and CRM (Salesforce)
    • Qualifying opportunities using BANT principles (Budget, Authority, Need, Timeline)
    • Building early-stage relationships and understanding customer challenges
  • Outbound Opportunity Creation
    • Proactively generating new opportunities through:
    • Telephone prospecting (warm and cold)
    • LinkedIn engagement and Sales Navigator
    • Targeted email outreach
    • Tailoring your approach to different sectors, seniority levels, and service lines
    • Engaging internal subject matter experts where needed
    • Passing well-qualified opportunities to senior sales colleagues in a structured, timely way
  • Small Deal & Account Development
    • Managing and closing lower-value or less complex opportunities as your capability grows
    • Identifying upsell and cross-sell opportunities within existing accounts
    • Supporting account expansion through meeting setting and warm introductions
  • Customer Engagement & Market Insight

    You’ll support sales activity across DEKRA Automotive's UK service portfolio, including:

    • Network Performance Improvement Programmes
    • Digital Transformation Programmes
    • Training & Competency Development
    • Audit & Assurance Services
    • Remarketing & Vehicle Inspection
    • Sustainability & ESG Services
    • Industrial Asset Inspection Services

This variety keeps the role fast-paced, consultative, and commercially interesting.

What we’re looking for

You’ll be someone who enjoys sales conversations and taking ownership of opportunity progression. You’ll ideally bring:

  • Experience in inside sales, sales development, or a commercial customer-facing role
  • Confidence engaging prospects by phone and video
  • A proactive, hunter mindset comfortable creating opportunities, not just reacting to inbound leads
  • Strong organisation and time management skills
  • Ability to juggle multiple conversations and priorities
  • A consultative approach to understanding customer needs
  • Experience using CRM systems (Salesforce preferred)
  • Comfort using LinkedIn and digital tools for prospecting

Note: Experience within automotive, inspection, audit, training, or professional services is beneficial but not essential; attitude and capability matter most.

Why join DEKRA Automotive

  • A hybrid working model with flexibility and autonomy
  • A role that directly impacts pipeline growth and revenue
  • Exposure to a broad, high-value service portfolio
  • Support from experienced Business Development and technical teams
  • Clear performance measures aligned to meaningful commercial outcomes
  • A business built on safety, integrity, teamwork, and customer focus

Ready to make your mark?

If you’re motivated by opportunity creation, enjoy engaging customers, and want a role where your contribution is visible and valued we’d love to hear from you. Apply now and take the next step in your sales career with DEKRA Automotive Ltd. No agencies please.

Inside Sales Executive - DAL in Birmingham employer: Dekra Automotive Ltd

DEKRA Automotive Ltd offers an exceptional working environment for Inside Sales Executives, combining a hybrid model that promotes flexibility and autonomy with a strong focus on personal and professional growth. Employees benefit from a supportive culture that values safety, integrity, and teamwork, while having the opportunity to engage with a diverse range of high-value services that directly impact revenue. With clear performance measures and a commitment to meaningful outcomes, DEKRA is an ideal employer for those looking to make a significant contribution in their sales career.
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Contact Detail:

Dekra Automotive Ltd Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Inside Sales Executive - DAL in Birmingham

✨Tip Number 1

Get your networking game on! Connect with people in the automotive and professional services sectors on LinkedIn. Join relevant groups, engage in discussions, and don’t be shy to reach out for a chat. You never know who might have the inside scoop on job openings!

✨Tip Number 2

Practice your pitch! Since this role is all about engaging prospects, make sure you can confidently talk about your experience and how it relates to driving growth. Role-play with a friend or record yourself to refine your delivery.

✨Tip Number 3

Stay organised! Use a CRM tool (like Salesforce) to track your interactions and follow-ups. This will not only help you manage your time but also show potential employers that you’re serious about sales and opportunity creation.

✨Tip Number 4

Apply through our website! We love seeing candidates who are proactive. When you apply directly, it shows you’re genuinely interested in joining DEKRA Automotive. Plus, it gives us a chance to see your enthusiasm right from the start!

We think you need these skills to ace Inside Sales Executive - DAL in Birmingham

Inside Sales
Lead Qualification
BANT Principles
Outbound Prospecting
Telephone Prospecting
LinkedIn Engagement
Sales Navigator
Email Outreach
Customer Engagement
CRM Systems (Salesforce)
Time Management
Consultative Selling
Opportunity Creation
Account Development

Some tips for your application 🫡

Tailor Your Application: Make sure to customise your CV and cover letter for the Inside Sales Executive role. Highlight your experience in inside sales and how it aligns with our needs at DEKRA Automotive. We want to see how you can drive growth and create opportunities!

Showcase Your Skills: Don’t just list your skills; demonstrate them! Use specific examples from your past roles that show your consultative approach and ability to engage customers. We love seeing how you've made an impact in previous positions.

Be Professional Yet Personable: While we appreciate professionalism, don’t be afraid to let your personality shine through. We’re looking for someone who can connect with prospects and build relationships, so a friendly tone can go a long way in your application.

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows your enthusiasm for joining our team!

How to prepare for a job interview at Dekra Automotive Ltd

✨Know Your Product Inside Out

Before the interview, make sure you understand DEKRA Automotive's services and how they fit into the market. Familiarise yourself with their offerings like Network Performance Improvement and Digital Transformation Programmes. This knowledge will help you engage in meaningful conversations and demonstrate your genuine interest.

✨Master the BANT Principles

Since the role involves qualifying opportunities using BANT (Budget, Authority, Need, Timeline), practice articulating how you would apply these principles in real scenarios. Prepare examples from your past experiences where you successfully identified and qualified leads, showcasing your consultative approach.

✨Showcase Your Proactive Mindset

DEKRA is looking for someone with a hunter mentality. Be ready to discuss how you've proactively generated leads in previous roles. Share specific strategies you’ve used for outbound prospecting, whether through cold calls, LinkedIn engagement, or targeted emails, to illustrate your ability to create opportunities.

✨Prepare Questions That Matter

Interviews are a two-way street, so come prepared with insightful questions about the company culture, team dynamics, and how success is measured in this role. This not only shows your enthusiasm but also helps you gauge if DEKRA is the right fit for you.

Inside Sales Executive - DAL in Birmingham
Dekra Automotive Ltd
Location: Birmingham

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