Business Development Manager in St Albans

Please note this position is based in the Middle East, Qatar. The Business Development Manager will play a key role in delivering the Recruitment and Marketing Strategy. The role is responsible for maximizing student enrolment by developing and managing relationships with governmental authorities, ministries, and corporate clients, while also supporting marketing and promotional initiatives.

The post holder will:

• Proactively engage with corporate clients to establish Prime Strategic Partnerships that contribute to student enrolments and create career opportunities such as internships and placements.
• Collaborate with recruitment and marketing teams to ensure marketing activities are creative, impactful, and aligned with brand standards.
• Deputize for the Head of Recruitment and Student Services when required.
• Work flexibly, including evenings and weekends, during peak recruitment periods and events.

Key Responsibilities

1. Student Recruitment
   • Plan and execute recruitment activities to achieve enrolment targets and KPIs.
   • Provide weekly and monthly business development reports on progress towards KPIs.
   • Work with the Admissions Team to ensure seamless transition of leads into enrolments.
   • Follow up on leads, enquiries, and applications efficiently through calls, emails, and official communications.
2. Corporate & Employer / Ministries Engagement
   • Engage with corporate clients to establish and manage Prime Strategic Partnerships, ensuring performance outcomes.
   • Build relationships with employers to develop mutually beneficial opportunities such as placements, internships, and training services.
   • Collaborate with the Marketing Officer to promote programmes to businesses, ministries, and government agencies.
   • Network extensively across Qatar to maximize recruitment opportunities.
   • Deliver presentations to corporate entities, ministries, and other stakeholders promoting academic programmes.
   • Maintain and nurture strong relationships with ministries and governmental bodies to secure enrolments.
3. Marketing & Brand Development
   • Work with marketing teams to support campaign strategy, advertising, and promotional content.
   • Ensure marketing collateral aligns with brand standards and effectively drives lead generation.
   • Assist with the organization of Open Days, Registration events, and other outreach initiatives.
4. General Duties
   • Deputize for the Head of Recruitment and Student Services when required.
   • Undertake additional duties as assigned by management.
   • Work at any location where the institution operates.

Key Relationships

• Internal employees and stakeholders
• Head of Recruitment & Student Services
• Marketing Officer
• Academic partners and institutions
• Students, parents, and guardians
• Employers, corporate clients, ministries, and sponsors
• Dean of Academic Affairs and academic staff
• Marketing & Communications teams
• Cross-college support teams
• Executive Dean

Skills & Competencies

• Strong communication skills across diverse stakeholders and levels.
• Integrity, tact, discretion, and cultural sensitivity.
• Strong customer service orientation.
• Persuasive and influential with ability to sell and convert leads into enrolments.
• Proactive planning and organizational skills.
• Independent work style combined with strong team collaboration abilities.
• Excellent problem-solving and decision-making skills.
• Fluency in Arabic and English (written and spoken).

Qualifications & Experience

Essential:

• Bachelor’s degree in a related field.
• Minimum 5 years’ experience in the education sector (higher education preferred).
• Proven experience in B2B and B2C selling of services or products.

Desirable:

• Master’s degree in a related field.