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- Tasks: Lead marketing and recruitment strategies to boost student enrolment and brand visibility.
- Company: Dynamic educational institution based in Doha, Qatar.
- Benefits: Competitive salary, professional development, and opportunities for impactful leadership.
- Why this job: Shape the future of education while engaging with diverse stakeholders and making a difference.
- Qualifications: Master’s degree and 7+ years in marketing or recruitment, preferably in higher education.
- Other info: Join a collaborative team with excellent career growth potential.
The predicted salary is between 36000 - 60000 £ per year.
Please note this position is based in Doha, Qatar. The Head of Marketing and Student Recruitment is responsible for leading and executing the institution’s marketing, communications, and student recruitment strategy. The role ensures a strong, consistent brand presence across all channels while driving student enrolment through targeted recruitment, engagement, and promotional activities.
This position provides strategic, tactical, and analytical leadership to the Marketing and Student Recruitment teams, ensuring recruitment targets and KPIs are achieved. The role involves close engagement with governmental authorities, ministries, corporate clients, and strategic partners to generate and secure a strong pipeline of prospective students.
Key Relationships
- Reports to: President
- Collaborates with: Executive Leadership Team, Department Heads, Shared Services Teams
Key Responsibilities
Marketing & Brand Management
- Develop, manage, and oversee all marketing collateral, including:
- Social media platforms
- Website content
- Videos and digital assets
- Printed materials (brochures, newsletters, annual reports)
- Photo libraries, exhibitions, and display materials
Student Recruitment & Business Development
- Lead and execute recruitment strategies to achieve enrolment targets and KPIs.
- Engage with corporate clients, ministries, and governmental agencies to secure enrolments.
- Establish, manage, and monitor strategic partnerships to ensure performance objectives are met.
- Develop and maintain relationships with key employers to create opportunities for:
- Student enrolment
- Internships and work placements
- Training and development initiatives
Leadership & Team Management
- Lead, plan, and manage the Marketing Communications and Business Development teams.
- Allocate workloads, manage priorities, and ensure high-quality deliverables.
- Provide guidance, coaching, and performance management for team members.
- Ensure confidentiality and responsible handling of sensitive information.
Reporting & Performance Management
- Prepare and submit weekly and monthly recruitment and business development reports.
- Track performance against agreed KPIs and recruitment targets.
- Present updates and recommendations to senior management.
Presentations & Stakeholder Engagement
- Prepare and deliver presentations to corporate entities, ministries, and stakeholders.
- Promote academic programmes and institutional offerings to maximize applications and enrolments.
General Responsibilities
- Undertake additional duties as required by management, including potential teaching responsibilities within the post holder’s area of expertise.
Key Competencies
- Strong time management and task prioritisation skills
- Creative and strategic thinking
- Excellent written and verbal communication skills
- Strong interpersonal and stakeholder engagement abilities
- Ability to work independently and collaboratively
- Proficiency in social media platforms (Facebook, Twitter/X, YouTube, LinkedIn) and blogging tools
- Strong working knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint)
- Arabic language skills are an advantage
Qualifications & Experience
- Master’s degree in:
- Business Studies
- Marketing
- Journalism
- Public Relations
- Communications
- or a related discipline
- Marketing communications
- Student recruitment
- Sales or business development
Head of Marketing and Student Recruitment in Londonderry employer: Deka Minas (Pty) Ltd
Contact Detail:
Deka Minas (Pty) Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing and Student Recruitment in Londonderry
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might help you land that dream job!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing campaigns, student recruitment strategies, or any relevant projects. This gives you a chance to demonstrate your expertise and creativity beyond just a CV.
✨Tip Number 3
Prepare for interviews by researching the institution thoroughly. Understand their brand, values, and current marketing strategies. This will help you tailor your responses and show that you’re genuinely interested in the role and the organisation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining our team at StudySmarter and contributing to our mission of enhancing student recruitment.
We think you need these skills to ace Head of Marketing and Student Recruitment in Londonderry
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing and Student Recruitment role. Highlight your experience in marketing, communications, and student recruitment, and don’t forget to showcase any relevant achievements that align with our goals at StudySmarter.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share your passion for education and how your skills can help us enhance our brand presence and drive student enrolment.
Showcase Your Leadership Skills: As a leader, we want to see how you manage teams and projects. Include examples of how you've successfully led marketing initiatives or recruitment strategies in the past, and how you’ve achieved targets and KPIs.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team!
How to prepare for a job interview at Deka Minas (Pty) Ltd
✨Know Your Stuff
Before the interview, dive deep into the institution's marketing strategies and student recruitment efforts. Familiarise yourself with their current campaigns and think about how you can enhance their brand presence. This shows you're genuinely interested and ready to contribute.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past. Highlight your experience in managing marketing communications and business development teams, and be ready to discuss how you allocate workloads and ensure high-quality deliverables.
✨Engage with Stakeholders
Think about how you would approach building relationships with corporate clients and governmental agencies. Be prepared to share your strategies for securing enrolments and creating partnerships, as this is crucial for the role.
✨Be Data-Driven
Since the role involves tracking performance against KPIs, come equipped with examples of how you've used data to inform your marketing decisions. Discuss how you've prepared reports and presented updates to senior management in previous roles.
