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- Tasks: Lead marketing and student recruitment strategies to boost enrolment and brand visibility.
- Company: Dynamic educational institution based in Doha, Qatar.
- Benefits: Competitive salary, professional development, and a vibrant work environment.
- Why this job: Make a real impact on student recruitment and shape the future of education.
- Qualifications: Master’s degree and 7+ years in marketing or student recruitment.
- Other info: Collaborate with leaders and engage with key stakeholders across Qatar.
The predicted salary is between 36000 - 60000 £ per year.
Please note this position is based in Doha, Qatar.
The Head of Marketing and Student Recruitment is responsible for leading and executing the institution’s marketing, communications, and student recruitment strategy. The role ensures a strong, consistent brand presence across all channels while driving student enrolment through targeted recruitment, engagement, and promotional activities. This position provides strategic, tactical, and analytical leadership to the Marketing and Student Recruitment teams, ensuring recruitment targets and KPIs are achieved. The role involves close engagement with governmental authorities, ministries, corporate clients, and strategic partners to generate and secure a strong pipeline of prospective students.
Key Relationships
- Reports to: President
- Collaborates with: Executive Leadership Team, Department Heads, Shared Services Teams
Key Responsibilities
Marketing & Brand Management
- Develop, manage, and oversee all marketing collateral, including:
- Social media platforms
- Website content
- Videos and digital assets
- Printed materials (brochures, newsletters, annual reports)
- Photo libraries, exhibitions, and display materials
Student Recruitment & Business Development
- Lead and execute recruitment strategies to achieve enrolment targets and KPIs.
- Engage with corporate clients, ministries, and governmental agencies to secure enrolments.
- Establish, manage, and monitor strategic partnerships to ensure performance objectives are met.
- Develop and maintain relationships with key employers to create opportunities for:
- Student enrolment
- Internships and work placements
- Training and development initiatives
Leadership & Team Management
- Lead, plan, and manage the Marketing Communications and Business Development teams.
- Allocate workloads, manage priorities, and ensure high-quality deliverables.
- Provide guidance, coaching, and performance management for team members.
- Ensure confidentiality and responsible handling of sensitive information.
Reporting & Performance Management
- Prepare and submit weekly and monthly recruitment and business development reports.
- Track performance against agreed KPIs and recruitment targets.
- Present updates and recommendations to senior management.
Presentations & Stakeholder Engagement
- Prepare and deliver presentations to corporate entities, ministries, and stakeholders.
- Promote academic programmes and institutional offerings to maximize applications and enrolments.
General Responsibilities
- Undertake additional duties as required by management, including potential teaching responsibilities within the post holder’s area of expertise.
Key Competencies
- Strong time management and task prioritisation skills
- Creative and strategic thinking
- Excellent written and verbal communication skills
- Strong interpersonal and stakeholder engagement abilities
- Ability to work independently and collaboratively
- Proficiency in social media platforms (Facebook, Twitter/X, YouTube, LinkedIn) and blogging tools
- Strong working knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint)
- Arabic language skills are an advantage
Qualifications & Experience
- Master’s degree in:
- Business Studies
- Marketing
- Journalism
- Public Relations
- Communications
- or a related discipline
- Marketing communications
- Student recruitment
- Sales or business development
Head of Marketing and Student Recruitment in London employer: Deka Minas (Pty) Ltd
Contact Detail:
Deka Minas (Pty) Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing and Student Recruitment in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your achievements and projects. This is a great way to demonstrate your expertise in marketing and student recruitment, making you stand out from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Understand their marketing strategies and student recruitment goals. This will help you tailor your responses and show that you’re genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! We’ve got loads of opportunities waiting for you, and applying directly can sometimes give you an edge. Plus, it’s super easy to keep track of your applications this way!
We think you need these skills to ace Head of Marketing and Student Recruitment in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing and Student Recruitment role. Highlight your experience in marketing, communications, and student recruitment, and don’t forget to showcase any leadership roles you've had. We want to see how you can bring your unique skills to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're the perfect fit for this position. Share specific examples of your past successes in marketing and recruitment, and how you plan to drive enrolment at our institution. Keep it engaging and professional!
Showcase Your Strategic Thinking: In your application, demonstrate your strategic thinking abilities. Discuss how you've developed and executed marketing strategies in the past, and how you can apply that experience to enhance our brand visibility and achieve recruitment targets. We love innovative ideas!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at StudySmarter!
How to prepare for a job interview at Deka Minas (Pty) Ltd
✨Know Your Stuff
Before the interview, dive deep into the institution's marketing strategies and student recruitment efforts. Familiarise yourself with their brand presence across various channels and think about how you can enhance it. This shows you're genuinely interested and ready to contribute.
✨Showcase Your Leadership Skills
Be prepared to discuss your experience in leading teams and managing projects. Share specific examples of how you've successfully driven marketing campaigns or recruitment strategies in the past. Highlight your ability to coach and guide team members, as this role requires strong leadership.
✨Engagement is Key
Since this position involves liaising with governmental authorities and corporate clients, come equipped with ideas on how to build and maintain these relationships. Think about your networking strategies and be ready to discuss how you would engage with stakeholders to secure enrolments.
✨Data-Driven Decisions
The role requires tracking performance against KPIs, so be ready to talk about how you've used data to inform your marketing and recruitment strategies. Bring examples of reports you've prepared or how you've adjusted tactics based on performance metrics to achieve targets.
