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- Tasks: Lead marketing and recruitment strategies to boost student enrolment and brand visibility.
- Company: Dynamic educational institution based in Doha, Qatar.
- Benefits: Competitive salary, professional development, and a vibrant work environment.
- Why this job: Make a real impact on student recruitment and shape the future of education.
- Qualifications: Master’s degree and 7+ years in marketing or student recruitment.
- Other info: Collaborative team culture with opportunities for growth and innovation.
The predicted salary is between 43200 - 72000 £ per year.
Please note this position is based in Doha, Qatar. The Head of Marketing and Student Recruitment is responsible for leading and executing the institution’s marketing, communications, and student recruitment strategy. The role ensures a strong, consistent brand presence across all channels while driving student enrolment through targeted recruitment, engagement, and promotional activities. This position provides strategic, tactical, and analytical leadership to the Marketing and Student Recruitment teams, ensuring recruitment targets and KPIs are achieved. The role involves close engagement with governmental authorities, ministries, corporate clients, and strategic partners to generate and secure a strong pipeline of prospective students.
Key Relationships
- Reports to: President
- Collaborates with: Executive Leadership Team, Department Heads, Shared Services Teams
Key Responsibilities
Marketing & Brand Management
- Develop, manage, and oversee all marketing collateral, including:
- Social media platforms
- Website content
- Videos and digital assets
- Printed materials (brochures, newsletters, annual reports)
- Photo libraries, exhibitions, and display materials
Student Recruitment & Business Development
- Lead and execute recruitment strategies to achieve enrolment targets and KPIs.
- Engage with corporate clients, ministries, and governmental agencies to secure enrolments.
- Establish, manage, and monitor strategic partnerships to ensure performance objectives are met.
- Develop and maintain relationships with key employers to create opportunities for:
- Student enrolment
- Internships and work placements
- Training and development initiatives
Leadership & Team Management
- Lead, plan, and manage the Marketing Communications and Business Development teams.
- Allocate workloads, manage priorities, and ensure high-quality deliverables.
- Provide guidance, coaching, and performance management for team members.
- Ensure confidentiality and responsible handling of sensitive information.
Reporting & Performance Management
- Prepare and submit weekly and monthly recruitment and business development reports.
- Track performance against agreed KPIs and recruitment targets.
- Present updates and recommendations to senior management.
Presentations & Stakeholder Engagement
- Prepare and deliver presentations to corporate entities, ministries, and stakeholders.
- Promote academic programmes and institutional offerings to maximize applications and enrolments.
General Responsibilities
- Undertake additional duties as required by management, including potential teaching responsibilities within the post holder’s area of expertise.
Key Competencies
- Strong time management and task prioritisation skills
- Creative and strategic thinking
- Excellent written and verbal communication skills
- Strong interpersonal and stakeholder engagement abilities
- Ability to work independently and collaboratively
- Proficiency in social media platforms (Facebook, Twitter/X, YouTube, LinkedIn) and blogging tools
- Strong working knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint)
- Arabic language skills are an advantage
Qualifications & Experience
- Master’s degree in:
- Business Studies
- Marketing
- Journalism
- Public Relations
- Communications
- or a related discipline
- Marketing communications
- Student recruitment
- Sales or business development
Head of Marketing and Student Recruitment in Derry employer: Deka Minas (Pty) Ltd
Contact Detail:
Deka Minas (Pty) Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing and Student Recruitment in Derry
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy about reaching out to potential contacts. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and student recruitment strategies. This is your chance to showcase what you can bring to the table, so make it visually appealing and easy to navigate.
✨Tip Number 3
Prepare for interviews by researching the institution thoroughly. Understand their brand, values, and current marketing strategies. This will help you tailor your responses and show that you’re genuinely interested in the role and the organisation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive and engaged with our platform. So, get your application in and let’s make some magic happen!
We think you need these skills to ace Head of Marketing and Student Recruitment in Derry
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing and Student Recruitment role. Highlight your experience in marketing, communications, and student recruitment, and don’t forget to showcase any relevant achievements that align with our goals at StudySmarter.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this position. Be sure to mention your strategic thinking and leadership skills, and how they can help us achieve our recruitment targets.
Showcase Your Creativity: We love creativity! When applying, think about how you can demonstrate your innovative ideas for marketing and student engagement. Whether it’s through past projects or new concepts, let your creativity flow!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining the StudySmarter team!
How to prepare for a job interview at Deka Minas (Pty) Ltd
✨Know Your Stuff
Before the interview, dive deep into the institution's marketing strategies and student recruitment efforts. Familiarise yourself with their brand presence across various channels and think about how you can enhance it. This shows that you're not just interested in the role but also invested in their mission.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past. Highlight your experience in managing marketing communications and business development teams, and be ready to discuss how you allocate workloads and ensure high-quality deliverables. This will demonstrate your capability to lead effectively.
✨Engagement is Key
Think about how you would engage with corporate clients, ministries, and governmental agencies to secure enrolments. Prepare a few strategies or ideas that you could bring to the table. This will show your proactive approach and understanding of the recruitment landscape.
✨Be Ready for Data Talk
Since the role involves tracking performance against KPIs, brush up on your analytical skills. Be prepared to discuss how you've used data to drive decisions in previous roles. This will highlight your strategic thinking and ability to meet recruitment targets.
