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For Companies At a Glance
- Tasks: Lead marketing and recruitment strategies to boost student enrolment and brand visibility.
- Company: Dynamic educational institution based in Doha, Qatar.
- Benefits: Competitive salary, professional development, and a vibrant work environment.
- Why this job: Make a real impact on student recruitment and shape the future of education.
- Qualifications: Master’s degree and 7+ years in marketing or recruitment management.
- Other info: Collaborative team culture with opportunities for growth and innovation.
The predicted salary is between 43200 - 72000 £ per year.
Please note this position is based in Doha, Qatar. The Head of Marketing and Student Recruitment is responsible for leading and executing the institution’s marketing, communications, and student recruitment strategy. The role ensures a strong, consistent brand presence across all channels while driving student enrolment through targeted recruitment, engagement, and promotional activities. This position provides strategic, tactical, and analytical leadership to the Marketing and Student Recruitment teams, ensuring recruitment targets and KPIs are achieved. The role involves close engagement with governmental authorities, ministries, corporate clients, and strategic partners to generate and secure a strong pipeline of prospective students.
Key Relationships
- Reports to: President
- Collaborates with: Executive Leadership Team, Department Heads, Shared Services Teams
Key Responsibilities
- Marketing & Brand Management
- Develop, manage, and oversee all marketing collateral, including:
- Social media platforms
- Website content
- Videos and digital assets
- Printed materials (brochures, newsletters, annual reports)
- Photo libraries, exhibitions, and display materials
- Strategically define, plan, execute, and monitor marketing communication plans to enhance brand visibility and awareness.
- Liaise with external agencies, suppliers, and service providers as required.
- Support and coordinate exhibitions, events, and promotional activities.
- Lead and execute recruitment strategies to achieve enrolment targets and KPIs.
- Engage with corporate clients, ministries, and governmental agencies to secure enrolments.
- Establish, manage, and monitor strategic partnerships to ensure performance objectives are met.
- Develop and maintain relationships with key employers to create opportunities for:
- Student enrolment
- Internships and work placements
- Training and development initiatives
- Lead, plan, and manage the Marketing Communications and Business Development teams.
- Allocate workloads, manage priorities, and ensure high-quality deliverables.
- Provide guidance, coaching, and performance management for team members.
- Ensure confidentiality and responsible handling of sensitive information.
- Prepare and submit weekly and monthly recruitment and business development reports.
- Track performance against agreed KPIs and recruitment targets.
- Present updates and recommendations to senior management.
- Prepare and deliver presentations to corporate entities, ministries, and stakeholders.
- Promote academic programmes and institutional offerings to maximize applications and enrolments.
- Undertake additional duties as required by management, including potential teaching responsibilities within the post holder’s area of expertise.
Key Competencies
- Strong time management and task prioritisation skills
- Creative and strategic thinking
- Excellent written and verbal communication skills
- Strong interpersonal and stakeholder engagement abilities
- Ability to work independently and collaboratively
- Proficiency in social media platforms (Facebook, Twitter/X, YouTube, LinkedIn) and blogging tools
- Strong working knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint)
- Arabic language skills are an advantage
Qualifications & Experience
- Master’s degree in:
- Business Studies
- Marketing
- Journalism
- Public Relations
- Communications
- or a related discipline
- Marketing communications
- Student recruitment
- Sales or business development
Locations
Head of Marketing and Student Recruitment in Derry, Londonderry employer: Deka Minas (Pty) Ltd
Contact Detail:
Deka Minas (Pty) Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing and Student Recruitment in Derry, Londonderry
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join relevant groups on social media, and don’t be shy to reach out to potential colleagues or mentors. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and student recruitment strategies. This is your chance to showcase what you can bring to the table, so make it visually appealing and easy to navigate.
✨Tip Number 3
Prepare for interviews by researching the institution thoroughly. Understand their brand, values, and current marketing strategies. This will help you tailor your responses and show that you’re genuinely interested in contributing to their goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at StudySmarter and making an impact in the world of education.
We think you need these skills to ace Head of Marketing and Student Recruitment in Derry, Londonderry
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Head of Marketing and Student Recruitment role. Highlight your experience in marketing, communications, and student recruitment, and don’t forget to showcase any relevant achievements that align with our goals at StudySmarter.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you’re the perfect fit for this role. Share your passion for education and how your skills can help us drive student enrolment and enhance our brand presence.
Showcase Your Leadership Skills: Since this role involves leading teams, make sure to highlight your leadership experience. Talk about how you've managed teams in the past, allocated workloads, and achieved targets. We want to see how you can inspire and guide others!
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us at StudySmarter.
How to prepare for a job interview at Deka Minas (Pty) Ltd
✨Know Your Stuff
Before the interview, dive deep into the institution's marketing strategies and student recruitment efforts. Familiarise yourself with their brand presence across various channels and think about how you can enhance it. This shows that you're not just interested in the role but also invested in their mission.
✨Showcase Your Leadership Skills
Prepare examples of how you've successfully led teams in the past. Highlight your experience in managing marketing communications and business development teams, and be ready to discuss how you allocate workloads and ensure high-quality deliverables. This will demonstrate your capability to lead effectively.
✨Engagement is Key
Think about how you would engage with corporate clients, ministries, and governmental agencies to secure enrolments. Prepare a few strategies or ideas that you could implement to build strong relationships and generate a pipeline of prospective students. This will show your proactive approach to recruitment.
✨Be Ready for Data Talk
Since performance management is crucial for this role, brush up on how to track KPIs and present data effectively. Be prepared to discuss how you've used analytics in previous roles to drive marketing success and achieve recruitment targets. This will highlight your analytical leadership skills.
