Sales Manager

Do you like the idea of working with great people on great solutions? We are on a mission to unlock more value for our customers through the power of our people and solutions. We are an independent growing family‑owned business with global geographic coverage and our skilled workforce serves a diverse customer base across the public and private sector.

Department: Sales

Office Based Location: Deister UK HQ Based in our purpose‑built offices in Lincolnshire, deister have been at the forefront of the UK security sector for over 38 years. As a specialist design and manufacturing company, we develop and produce class leading solutions trusted across critical sectors and industries. With a reputation built on innovation, value engineering and trust, we are proud to be a leading provider of advanced identification solutions that protect people, assets, and infrastructure.

Our product portfolio includes:

• Intelligent Key and Asset Management Solutions
• GovPass compliant and NPSA assured Access Control Readers and Credentials
• Long-Range Vehicle Identification Systems
• Wireless Locking Systems
• Secure Physical and Mobile ID Credentials

What will you do?

As a member of our sales team, you will play a vital role in driving business growth by developing new opportunities and building strong, long‑term client relationships. You will represent deister with professionalism and expertise at client meetings, trade shows and exhibitions, becoming a key face of our brand within the industry. With a deep understanding of our innovative product range, you’ll work closely with both end users and resellers to understand their unique needs and deliver tailored, high‑impact solutions that address their specific security challenges.

We are seeking a confident and technically articulate Solutions Sales Specialist to join our team. This office‑based role will be responsible for delivering virtual product and software demonstrations to prospective customers, partners, and internal stakeholders using platforms such as Microsoft Teams, Zoom, and Google Meet. In this role you will identify and qualify potential leads, initiate meaningful conversations, and set the stage for successful sales engagements.

Key Responsibilities:

• Communicate with customers and prospects to understand their requirements as well as pain points to identify new sales opportunities.
• Deliver engaging, structured product demonstrations and webinars via video conferencing tools to clients, partners, and internal teams.
• Tailor each demonstration to meet the audience's needs, focusing on use cases, integration, and business value.
• Collaborate with Sales, Marketing, and Product teams to understand solution updates and customer expectations.
• Set up demo environments and video conferencing techniques.
• Follow up on demo sessions with documentation, recordings, or escalations to technical support if needed.
• Maintain expert‑level understanding of company products, software, and key differentiators.
• Log demonstration activity, feedback, and outcomes in CRM or relevant reporting systems.
• Assist with occasional in‑person demonstrations and trade events, as required.
• Provide training on specific features or solution, both internally and externally.
• Create structured sales strategies to support ongoing business development.
• Provide insights to marketing and sales teams based on your interactions, helping refine targeting strategies and messaging.

What will you bring?

We’ve put together some criteria that we think is important for this role, but don’t worry if your experience and expertise isn’t an exact match. If you feel that you can add value to our role and to our business more broadly, we would welcome your application and be eager to learn more about you.

Essential:

• Ability to understand client challenges and deliver tailored solutions that meet business needs.
• Successful sales or customer focused experience gained in a similar environment.
• Dynamic and engaging personality with a natural ability to build rapport and inspire trust from the first interaction.
• Comfortable working in a highly collaborative team where mutual support and shared success is valued.
• Highly self‑motivated, with strong organisational skills and the ability to work independently over sustained periods.
• A track record in meeting sales goals.
• Strong administration skills and attention to detail.
• A curiosity and desire to learn about and work with our exceptional range of products.
• Fluent in written and spoken English.
• Full UK driving license.

Desirable:

• Experience with specifiers, consultants, architects and ability to present CPD’s.
• Experience in creating video and PowerPoint marketing material.
• A love of technology.

Soft Skills:

• Consultative questioning & presentation skills for both technical and non‑technical audiences.
• Commercial acumen—able to balance customer value with margin discipline.
• Disciplined CRM data integrity and forecasting.
• Influencing and partner enablement mindset; comfortable training installers and end users.

Apply now

Be part of a global team where your ambition and impact matter. With strong support and opportunities to grow, this is your chance to make a difference. Don’t worry about ticking every box, if you meet most of the requirements, we want to hear from you.

Why work for deister?

• Empowerment - Join a global team that offers flexibility and constant opportunities to deepen your expertise.
• Innovation - You thrive on turning big challenges into breakthrough ideas.
• Integrity - You’re results driven, reliable, and straightforward, and you expect the same in return.

Competitive basic salary plus performance based incentives based on experience.

Contribution to a company pension scheme.

Flexible working arrangements to support a healthy work life balance.

We promote flat hierarchies, open communication, and a collaborative culture built on mutual respect and constructive feedback.

We will set you up for success with a structured onboarding program and the support of experienced team members every step of the way.

Enjoy a modern, welcoming work environment with complimentary refreshments including fresh fruit, coffee, water, and juices.