Purpose
: The Deichmann Shoes Head Office in Market Harborough, Leicestershire, have an exciting opportunity for a Social Media Content Creator to join our Marketing Team.
*This role is an office based role with
some travel required to visit our stores and to attend our marketing events and it is therefore essential that you are able to drive. and have your own vehicle.* Ideal candidate: This role would be well suited to a creative individual with experience working within a social media role, either in house or within a marketing agency.
We are looking for someone who is an avid user of social media, both on a professional and personal level – and is up to date with the latest trends.
Key activities:
Delivering a content strategy for organic social including but not limited to Facebook, Instagram, TikTok, LinkedIn
Creating, writing, reviewing and editing content for all social media channels – including but not limited to stills, videos, gifs and audio
Launch and maintain a successful TikTok account for Deichmann
Attending events, shoots and doing store visits to create content fitting with our brand guidelines
Continuous trend research to stay relevant and contextualising findings quickly to ensure trends are utilised
Monitoring and reporting on all organic content performance
Liaising with agencies and third parties to evaluate performance
Collaborating with other teams including marketing and e-commerce to establish campaign objectives and to produce content that is consistent with the overall marketing strategy
Collaborating with the wider business to create content that introduces our target audience to Deichmann in a more native way
Personal characteristics:
Minimum of two years working in a social media role, preferably in a content creation role with focus on TikTok
Passion for social media with a creative flair
Demonstrated ability and experience in writing and creating engaging content for various social media platforms
Proficient user of editing tools such as Canva
Confidence to be the face of Deichmann’s Tik Tok and being in front of the camera
Experience of interpreting and reporting on social media performance via Facebook Business Manager and Instagram Insights or similar
Excellent time management and organisational skills
Capacity to work independently and collaboratively
Ability to work efficiently without compromising quality or accuracy
Full UK Driving Licence – with own vehicle
Salary/Pay: £24,500 – £26,000 depending on experience
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