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For Companies At a Glance
- Tasks: Lead product marketing initiatives and drive impactful campaigns for innovative legal tech solutions.
- Company: Join Definely, a fast-growing LegalTech company transforming how legal professionals work.
- Benefits: Competitive salary, share options, flexible hybrid working, and generous holiday allowance.
- Why this job: Shape the future of product marketing and make a real impact in a dynamic environment.
- Qualifications: Experience in B2B SaaS product marketing and a passion for understanding user needs.
- Other info: Collaborative culture with excellent career growth opportunities and a focus on learning.
The predicted salary is between 70000 - 90000 £ per year.
We are looking for an exceptional Lead Product Marketing Manager to join Definely at an exciting stage of growth. This newly created role offers an opportunity to define how product marketing works at Definely as we scale in the US and internationally.
As our first dedicated Product Marketing Manager, you will sit at the intersection of Product, Marketing, Sales, and Customer Success. Your role is to deeply understand our users, uncover what truly differentiates Definely, and connect the two through compelling positioning, messaging, campaigns, and launches that drive adoption, pipeline, and revenue.
You will own product marketing end to end, from insight and strategy through to execution and measurement. This is a hands‐on, senior individual‐contributor role with significant influence across the business.
What you'll do
- Lead product launches with full go‐to‐market plans, including positioning, messaging, channel strategy, sales enablement, and measurement.
- Build and own Definely's messaging and positioning framework as we evolve from a law‐firm‐focused product to one serving both law firms and corporate legal teams.
- Develop differentiated positioning for the US market while supporting international growth.
- Partner closely with Product to identify what truly differentiates Definely and influence roadmap priorities through market and customer insight.
- Run customer research, win and loss analysis, and market studies to continuously sharpen our understanding of users and buyers.
- Create sales enablement materials, competitive intelligence, and battle cards that support complex enterprise sales cycles.
- Build campaigns in collaboration with our brand, growth, and creative teams that bring product value clearly to life.
- Own product marketing metrics, including launch impact, message effectiveness, and sales adoption.
What you'll bring
- Strong experience in product marketing within a B2B SaaS environment, ideally working with complex, technical, or enterprise products.
- Deep curiosity about users and a genuine interest in understanding how professionals work, what slows them down, and what real value looks like in practice.
- A strong point of view on positioning, with the ability to find the truth in a product and articulate it clearly and persuasively.
- Experience supporting B2B or professional buyers and navigating longer, more complex sales cycles.
- A structured, systematic approach, bringing clarity and frameworks to ambiguous problems.
- Excellent writing and communication skills, with the ability to simplify complex ideas for different audiences.
- Familiarity with the US market, either through direct experience or a strong understanding of US buyers and go‐to‐market dynamics.
We'll be lucky if you have
- Experience in legal tech, professional services, or vertical SaaS.
- Background in strategy, planning, or brand, whether agency side or in house.
- Experience launching products into new markets or new customer segments.
What we can offer you
- Competitive OTE
- Share options
- Quarterly team socials & annual company offsite
- Hybrid working with three days a week in the office for collaboration, with flexibility to support individual circumstances including working parents
- 1 month "work from anywhere"
- 25 days holiday + bank holidays
- Take your birthday off
- £750 annual learning & development budget
- Private healthcare (incl. dental & optical)
- Enhanced parental leave
- Additional perks: Cycle to Work, Workplace Nursery salary sacrifice scheme, and top-quality equipment
About Definely
Definely is revolutionising how legal professionals access and understand information in complex documents. Our LegalTech solutions integrate directly into legal workflows, enabling teams to draft, review, and interpret contracts more efficiently, without breaking focus. We're proud to be recognised among the Top 25 in Deloitte's UK Technology Fast 50 and backed by Revaia, Microsoft, Google, and Octopus Ventures. Trusted by top firms like A&O Shearman, Dentons, Deloitte, and Barclays, we're building tools that empower legal teams to work smarter and reduce risk.
Lead Product Marketing Manager in London employer: Definely
Contact Detail:
Definely Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and think about how you can contribute to their growth. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with the role of Lead Product Marketing Manager. Highlight your unique insights into user needs and product differentiation.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace Lead Product Marketing Manager in London
Some tips for your application 🫡
Know Your Audience: Before you start writing, take a moment to understand who you're addressing. Tailor your application to resonate with Definely's mission and values. Show us that you get what we're about!
Showcase Your Experience: Highlight your relevant experience in product marketing, especially in B2B SaaS. Use specific examples that demonstrate your skills in launching products and understanding user needs. We want to see how you can bring value to our team!
Be Clear and Concise: When it comes to writing, clarity is key. Avoid jargon and keep your language straightforward. We appreciate well-structured applications that get straight to the point while showcasing your personality.
Apply Through Our Website: Make sure to submit your application through our website. It’s the best way for us to track your application and ensure it gets the attention it deserves. We can't wait to hear from you!
How to prepare for a job interview at Definely
✨Know Your Product Inside Out
Before the interview, dive deep into Definely's products and services. Understand how they work, their unique selling points, and how they fit into the legal tech landscape. This knowledge will help you articulate compelling positioning and messaging during your interview.
✨Showcase Your Market Insight
Be prepared to discuss your understanding of the US market and its dynamics. Share examples of how you've successfully navigated complex sales cycles in the past, and demonstrate your ability to identify what differentiates a product in a competitive landscape.
✨Prepare for Hands-On Scenarios
Since this role is hands-on, think of specific instances where you've led product launches or developed go-to-market strategies. Be ready to discuss your structured approach to tackling ambiguous problems and how you measure success in product marketing.
✨Communicate Clearly and Effectively
Practice simplifying complex ideas and articulating them clearly. During the interview, focus on your writing and communication skills by providing concise answers and engaging storytelling that showcases your experience in product marketing.