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- Tasks: Lead product marketing initiatives and drive impactful campaigns for innovative legal tech solutions.
- Company: Join Definely, a fast-growing LegalTech company transforming how legal professionals work.
- Benefits: Enjoy competitive pay, share options, hybrid working, and generous holiday allowance.
- Why this job: Shape the future of product marketing in a dynamic environment with significant influence.
- Qualifications: Experience in B2B SaaS product marketing and a passion for understanding user needs.
- Other info: Collaborative culture with opportunities for professional growth and development.
The predicted salary is between 70000 - 90000 £ per year.
We are looking for an exceptional Lead Product Marketing Manager to join Definely at an exciting stage of growth. This newly created role offers an opportunity to define how product marketing works at Definely as we scale in the US and internationally. As our first dedicated Product Marketing Manager, you will sit at the intersection of Product, Marketing, Sales, and Customer Success. Your role is to deeply understand our users, uncover what truly differentiates Definely, and connect the two through compelling positioning, messaging, campaigns, and launches that drive adoption, pipeline, and revenue. You will own product marketing end to end, from insight and strategy through to execution and measurement. This is a hands‑on, senior individual‑contributor role with significant influence across the business.
What you’ll do:
- Lead product launches with full go‑to‑market plans, including positioning, messaging, channel strategy, sales enablement, and measurement.
- Build and own Definely’s messaging and positioning framework as we evolve from a law‑firm‑focused product to one serving both law firms and corporate legal teams.
- Develop differentiated positioning for the US market while supporting international growth.
- Partner closely with Product to identify what truly differentiates Definely and influence roadmap priorities through market and customer insight.
- Run customer research, win and loss analysis, and market studies to continuously sharpen our understanding of users and buyers.
- Create sales enablement materials, competitive intelligence, and battle cards that support complex enterprise sales cycles.
- Build campaigns in collaboration with our brand, growth, and creative teams that bring product value clearly to life.
- Own product marketing metrics, including launch impact, message effectiveness, and sales adoption.
What you’ll bring:
- Strong experience in product marketing within a B2B SaaS environment, ideally working with complex, technical, or enterprise products.
- Deep curiosity about users and a genuine interest in understanding how professionals work, what slows them down, and what real value looks like in practice.
- A strong point of view on positioning, with the ability to find the truth in a product and articulate it clearly and persuasively.
- Experience supporting B2B or professional buyers and navigating longer, more complex sales cycles.
- A structured, systematic approach, bringing clarity and frameworks to ambiguous problems.
- Excellent writing and communication skills, with the ability to simplify complex ideas for different audiences.
- Familiarity with the US market, either through direct experience or a strong understanding of US buyers and go‑to‑market dynamics.
We’ll be lucky if you have:
- Experience in legal tech, professional services, or vertical SaaS.
- Background in strategy, planning, or brand, whether agency side or in house.
- Experience launching products into new markets or new customer segments.
What we can offer you:
- Competitive OTE
- Share options
- Quarterly team socials & annual company offsite
- Hybrid working with three days a week in the office for collaboration, with flexibility to support individual circumstances including working parents
- 1 month “work from anywhere”
- 25 days holiday + bank holidays
- Take your birthday off
- £750 annual learning & development budget
- Private healthcare (incl. dental & optical)
- Enhanced parental leave
- Additional perks: Cycle to Work, Workplace Nursery salary sacrifice scheme, and top-quality equipment
About Definely:
Definely is revolutionising how legal professionals access and understand information in complex documents. Our LegalTech solutions integrate directly into legal workflows, enabling teams to draft, review, and interpret contracts more efficiently, without breaking focus. We’re proud to be recognised among the Top 25 in Deloitte’s UK Technology Fast 50 and backed by Revaia, Microsoft, Google, and Octopus Ventures. Trusted by top firms like A&O Shearman, Dentons, Deloitte, and Barclays, we’re building tools that empower legal teams to work smarter and reduce risk.
Lead Product Marketing Manager employer: Definely
Contact Detail:
Definely Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Lead Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Prepare for interviews by researching the company and its products. Understand their market position and think about how you can contribute to their growth. We want to see your passion!
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, highlight specific projects where you made an impact. Numbers and results speak volumes!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace Lead Product Marketing Manager
Some tips for your application 🫡
Show Your Passion for Product Marketing: When you write your application, let your enthusiasm for product marketing shine through! We want to see how much you care about understanding users and creating compelling messaging that resonates with them.
Tailor Your Application: Make sure to customise your application to highlight your experience in B2B SaaS and any relevant legal tech knowledge. We love seeing how your background aligns with what we’re looking for, so don’t hold back!
Be Clear and Concise: We appreciate excellent writing skills, so keep your application clear and to the point. Use simple language to explain complex ideas, just like you would when communicating with different audiences in your role.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for this exciting opportunity at Definely.
How to prepare for a job interview at Definely
✨Know Your Product Inside Out
Before the interview, dive deep into Definely's products and services. Understand how they work, their unique selling points, and how they fit into the legal tech landscape. This knowledge will help you articulate your insights on product positioning and messaging during the interview.
✨Showcase Your Market Understanding
Be prepared to discuss the US market dynamics and how they differ from other regions. Highlight any relevant experience you have with B2B SaaS products and complex sales cycles. This will demonstrate your ability to tailor marketing strategies for different audiences.
✨Prepare for Scenario-Based Questions
Expect questions that ask you to solve hypothetical problems or outline your approach to launching a new product. Think about your past experiences and be ready to share specific examples of how you've successfully navigated similar challenges in product marketing.
✨Emphasise Collaboration Skills
Since this role involves working closely with various teams, be sure to highlight your collaborative experiences. Share examples of how you've partnered with product, sales, and customer success teams to drive successful marketing initiatives and product launches.