Product / UI Designer

Department: Marketing

Location: London

Description

Shape a best-in-class design system that powers both product and digital experience across a multi-brand platform. Turn complexity from multiple acquisitions into one seamless, scalable user experience.

Role Overview

We’re at a pivotal stage of transformation, following multiple acquisitions across the adviser technology and insights space. Now, we’re consolidating these into a unified, future-ready experience — rethinking how our platforms, products and digital experiences come together. This role will play a critical part across two major initiatives:

• Creating a unified digital experience through a new CMS and website ecosystem
• Designing the product experience for Defaqto Unity, our consolidated adviser platform

In summary, an exciting opportunity to define a design system that scales across brands, audiences and products — and is built for the future, including AI-driven experiences.

What you need to deliver

You will deliver a core Defaqto design language (multi-brand, one family).

• Establish a unified, scalable design system across Defaqto.com, Unity and sub-brand sites
• Ensure a seamless experience across marketing and product environments
• Define what remains consistent (components, layout, interaction) and what flexes (tone, imagery, emphasis)
• Create a system that works across multiple brands and audiences

This will include:

• Design tokens (colour, typography, spacing, layout, iconography, interaction)
• A comprehensive component library (navigation, forms, data display, CTAs, states)
• Interaction patterns for key workflows and user states
• Page templates and layout systems for both marketing and product use cases
• AI-ready specification

Define components and patterns in a structured, explicit and unambiguous way. Document rules, constraints and usage clearly. Ensure outputs can be used by AI to generate and maintain pages without interpretation.

Key journeys to design for

• End-to-end journeys from marketing site through to logged-in product experience
• Adviser workflows (fact find → recommendation → submission → review)
• Consumer journeys (discovery → understanding → action)

Design principles

• One consistent experience across marketing and product
• Data-first interfaces with a single source of truth
• Clarity and usability over visual decoration
• Consistency at scale across all touchpoints
• Modular, component-based design (Atomic Design approach preferred)

What good looks like

• A system that scales across multiple brands without redesign
• A seamless experience across web and product
• Outputs that are structured enough for AI-driven assembly
• Clear, intuitive design that can be understood quickly and applied consistently

What you’ll need to succeed

Qualifications / Training

• Relevant qualification in UX, UI, Product Design or similar (or equivalent experience)

Knowledge

• Strong understanding of design systems and scalable UI architecture
• Experience designing across both marketing websites and software products
• Familiarity with multi-brand environments and complex digital ecosystems
• Awareness of emerging AI design considerations is advantageous

Skills

• Expertise in UI design, interaction design and component-based thinking
• Ability to translate complexity into clear, usable design patterns
• Strong documentation skills — structured, precise and scalable outputs
• Collaborative approach with the ability to work across product, marketing and tech

Experience

• Proven experience designing and delivering design systems at scale
• Experience working across complex, multi-product or post-acquisition environments
• Background in B2B, SaaS or platform-based products is highly desirable
• Experience contributing to or leading large-scale digital transformation projects

Approach to work

• Comfortable working at pace in a short-term, impact-driven contract
• Able to operate independently while aligning with a wider vision
• Highly structured, detail-oriented and pragmatic
• Focused on delivering solutions that scale, not one-off designs

Important to know

This role can be worked on a UK remote or hybrid basis. Ideally, we’d like you to be able to work onsite in our London office from time-to-time for collaboration purposes and to get to know key stakeholders face-to-face but this isn’t essential.

Right to Work

Applicants must already hold a legal right to work in the UK without time restrictions and without the need for future sponsorship. We are unable to provide Skilled Worker visa sponsorship.

Fintel plc and all the businesses within it adopt a zero-tolerance approach to discrimination on any of the protected grounds in the Equality Act 2010. We are committed to providing equal opportunities to all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff. From application to interview, we place inclusion at the heart of all we do.