Marketing Manager Defaqto · London ·

We are looking for a data-driven performance marketer with 5 years+ experience. With B2B experience in financial services, fintech or SaaS, you will have strong proficiency with PPC, SEO and marketing automation tools.

Who we are

Defaqto is one of the UK’s most trusted sources of financial product and market intelligence. By bringing together product data, technology and consumer insight we help everyone make smarter, more informed financial choices now, and in the future. And in doing so we hope to raise industry standards, power consumer choice and help the industry meet evolving customer needs.

Role Overview

We are looking for a highly hands-on, data-driven performance marketer with 5+ years’ experience in digital marketing roles, where execution, optimisation and measurable outcomes are core to the role. This is a practical, execution-led position. You will be responsible for delivering the digital marketing elements of campaigns directly in platform, rather than relying on agencies, with a clear focus on performance, lead quality and commercial outcomes. You’ll work closely with Product Marketing Managers, Sales and CRM / Operations teams to ensure digital activity supports pipeline growth and revenue priorities. This role will suit someone who enjoys building and refining performance marketing capability, is comfortable working with evolving tools and processes, and can make progress without waiting for perfect systems to be in place.

What you’ll do

• Campaign management
  • Own the digital marketing elements of campaigns end to end, including audiences, formats, tracking and optimisation, working as a delivery partner to Product Marketing Managers.
  • Plan, build, launch and optimise paid and organic activity across Google, Microsoft, Meta, LinkedIn, email, SEO and retargeting channels.
  • Develop and refine retargeting strategies based on user behaviour and performance data.
• SEO & organic growth
  • Own the practical implementation of SEO, including on-page optimisation, technical basics, content optimisation and performance monitoring.
  • Use SEO tools such as SEMrush or Ahrefs to identify opportunities, track rankings and inform optimisation activity.
  • Work directly in the CMS to implement improvements rather than relying on third parties.
• Data tracking & performance
  • Set up and manage end-to-end tracking across digital activity, from impression and click through to defined conversion actions.
  • Use tools such as Google Tag Manager, GA4 and dashboards to monitor performance and identify optimisation opportunities.
  • Track, analyse and report on performance metrics, using insight to optimise activity, improve lead quality and inform spend decisions.
  • Take a pragmatic, problem-solving approach to tracking and reporting, working with available tools while helping shape future improvements.
• Email marketing and optimisation
  • Build, optimise and test email campaigns, including A/B testing of formats, messaging and journeys.
  • Use performance insight to improve engagement, conversion and downstream outcomes.
• Budget planning and optimisation
  • Build business cases for digital spend, including modelling investment over time and forecasting performance and return.
  • Recommend budget allocation and reallocation across the campaign lifecycle to maximise ROI.
  • Monitor spend closely and adjust activity based on performance, insight and agreed priorities.
• Compliance and best practice
  • Ensure all activity complies with GDPR, cookie policy and privacy regulations.
  • Stay up to date with advertising policies and digital marketing standards.

What you’ll need to succeed

• Strong hands-on experience running and optimising PPC and paid social campaigns across Google, Microsoft and Meta.
• Practical SEO experience, including implementation, optimisation and use of specialist tools such as SEMrush or Ahrefs.
• Experience setting up and managing tracking using tools such as Google Tag Manager and GA4.
• Confident working directly in CMS platforms to implement and optimise content.
• Strong analytical skills, able to interpret performance data and turn insight into action.
• Tool-agnostic and resourceful, able to deliver results using a mix of existing systems, manual solutions and incremental improvements.
• Clear communicator, able to explain performance, decisions and trade-offs clearly to non-specialists.

Experience

• 5+ years’ experience in hands-on digital or performance marketing roles.
• Demonstrable experience owning digital execution without reliance on agencies.
• Experience in financial services, fintech or B2B SaaS preferred but not essential.
• Comfortable operating independently and taking ownership of delivery and outcomes.

Approach to work

• Proactive and resourceful, comfortable building structure, processes and insight where they don’t yet exist.
• Thoughtful, structured and evidence-led in approach.
• Commercially minded, with a focus on outcomes rather than activity.
• Collaborative and adaptable, comfortable working at pace.

Work Location

This is a hybrid role and your office base will be in London EC1. You will work with colleagues in the office three times a week.

Right to Work

Applicants must already hold a legal right to work in the UK without time restrictions. We are currently unable to provide Skilled Worker visa sponsorship.

How we Work

Our values define how we work so that we can achieve our vision, provide a great employee experience, and positively impact our customers. Think Big | Be Bold | Own it | Team up | Be a Star. We have a vibrant office environment with a hybrid approach to working supported by our flexible working promise. We have a focus on wellbeing, a programme of social, charity and team-building events and free fresh fruit delivered to the office.

Fintel plc and all the businesses within it adopt a zero-tolerance approach to discrimination on any of the protected grounds in the Equality Act 2010. We are committed to providing equal opportunities to all current and prospective employees regardless of age, disability, sex, sexual orientation, pregnancy and maternity, race or ethnicity, religion or belief, gender identity, or marriage and civil partnership. We aspire to have a diverse workforce because, in our view, diversity enables better business outcomes. We also believe that a more inclusive workplace, where people of different backgrounds work together, ensures better outcomes for all staff. From application to interview, we place inclusion at the heart of all we do. For these reasons we strongly encourage suitably qualified applicants from a wide range of backgrounds.