At a Glance
- Tasks: Lead the transformation to AI-first marketing and drive innovative strategies.
- Company: Join a global travel tech leader revolutionising the industry with AI.
- Benefits: Competitive daily rate, hybrid work model, and impactful career growth.
- Other info: High-visibility role with a chance to build an AI-first ecosystem from scratch.
- Why this job: Shape the future of marketing with cutting-edge AI technology and make a real difference.
- Qualifications: Proven senior leadership in B2B marketing and expertise in AI applications.
The predicted salary is between 70000 - 90000 £ per year.
Heathrow (50/50 Hybrid) Up to £630/day (Inside IR35) Duration: 12-Month Contract
The Mission: Lead the Transformation to AI-First Marketing. Our client is revolutionising travel through technology. As AI continues to reshape the commercial landscape, they are building a world-class, AI-first marketing capability to drive smarter execution, stronger performance, and exponential business growth.
We are seeking a visionary senior leader to define, own, and execute the AI strategy across Global Marketing - permanently embedding AI into how the brand plans, executes, and delivers value at scale.
The Role Focus
- Strategy & Roadmap: Define and implement the overarching AI strategy and roadmap for the global marketing function.
- Workflow Integration: Embed AI tools into end-to-end marketing workflows to radically boost efficiency and effectiveness.
- Operating Model: Build, scale, and future-proof an AI-first marketing operating model across global, regional, and local teams.
- Governance & Risk: Partner with enterprise AI, tech, and risk teams to establish robust governance and ethical AI frameworks.
- Capability & Adoption: Drive organizational change, upskilling teams and fostering a culture of AI adoption.
- Value Realisation: Establish metrics to measure, optimize, and showcase AI-driven impact on marketing performance and the pipeline.
About You
You are a heavyweight marketing transformation specialist who thrives in complex environments. To be successful, you will bring:
- Senior Leadership: A proven track record as a senior B2B marketing leader within global, matrixed organisations.
- Transformation Expertise: Demonstrated experience delivering large-scale AI, automation, or data-driven marketing transformations.
- Domain Knowledge: A deep, practical understanding of AI applications in marketing (e.g., generative content, advanced campaigns, predictive personalisation).
- Change Management: Exceptional ability to shape new operating models, ways of working, and organizational mindsets.
- Influence: A collaborative, pragmatic approach with the gravitas to align diverse stakeholders and a relentless focus on measurable commercial impact.
Why This Role? This is a high-visibility, career-defining contract. You will have the mandate and backing to build an AI-first marketing ecosystem from the ground up for a global travel technology leader - shaping how the business operates and performs for years to come.
Keywords: AI Strategy, AI Transformation, GenAI, Generative AI, Artificial Intelligence, Machine Learning adoption, AI governance, AI operating models, data-driven transformation, digital transformation, automation, AI implementation, technology transformation, change management, Global Marketing, B2B Marketing, marketing execution, marketing workflows, marketing automation, predictive personalization, campaign optimization, content automation, marketing performance, pipeline generation, martech, marketing technology, commercial marketing.
Head of AI, Global Marketing in Hounslow employer: Deerfoot Recruitment Solutions
Join a pioneering travel technology leader as the Head of AI for Global Marketing, where you will play a crucial role in shaping an AI-first marketing ecosystem. With a commitment to innovation and sustainability, our company fosters a collaborative work culture that prioritises employee growth through upskilling and transformation initiatives. Enjoy the flexibility of a hybrid working model from Heathrow, alongside competitive compensation and the opportunity to make a significant impact in a high-visibility role.
Contact Details:
Deerfoot Recruitment Solutions Recruitment Team
