At a Glance
- Tasks: Lead a dynamic team to drive acquisition strategy and optimise customer journeys.
- Company: Join iwoca, a fast-growing fintech revolutionising the lending landscape in Germany.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and measurable results.
- Why this job: Make a real impact on how small businesses access funding in Germany.
- Qualifications: Fluency in German, strong analytical skills, and experience in growth strategy.
The predicted salary is between 60000 - 80000 € per year.
Requirements
- The scope of this role is broad and we're not looking for someone with deep expertise in every domain the team covers – spanning strategy, analytics, product development, and data science – but rather someone intellectually curious, and skilled at asking the right questions.
- Strong commercial mindset with proven experience driving go-to-market strategy and measurable acquisition growth.
- Experience in growth strategy, revenue operations, or a highly analytical commercial role with a track record of driving tech-enabled or product-led growth.
- Proven people management or team leadership experience, with the ability to build culture and establish operating rhythms in a newly formed team.
- Fluency in German and strong written communication skills tailored to customer-facing environments.
- Strong analytical capability and experience with experimentation frameworks and A/B testing tools.
- Experience working with (or a strong desire to learn about) technical models such as lead scoring, predictive targeting, or qualification logic.
- Ability to work from first principles and thrive in ambiguity with curiosity and autonomy.
- (Desirable) Experience in fintech, lending, B2B SaaS, or regulated products.
- (Desirable) Experience working closely with engineering, product, or data science teams to ship features or models.
- (Desirable) Knowledge of the German SME ecosystem or B2B financial products.
What the job involves
- The Acquisition Strategy and Tech team is the integrated growth engine for iwoca in Germany. We bridge the gap between high-level commercial strategy and the technical systems that power our customer journey.
- By combining growth analytics, performance modeling, and full-stack engineering, we own the end-to-end acquisition funnel – from the very first touchpoint to a completed loan application.
- Our Core Focus:
- Strategic Growth & Analytics: We serve as the central hub for our Direct Marketing and Sales channels. We translate complex data into actionable strategies, ensuring our outreach is both scalable and profitably managed.
- Technical Infrastructure: We build and maintain the proprietary systems and models that drive our German operations. This includes optimizing the
Strategy Lead (Acquisition, German Speaker) employer: Deepstreamtech
At iwoca, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. Our Strategy Lead role in Germany offers a unique opportunity to drive impactful growth strategies while working alongside a talented, interdisciplinary team. With a strong focus on employee development, we provide ample opportunities for professional growth and a supportive environment that encourages curiosity and autonomy, making iwoca a rewarding place to advance your career.
StudySmarter Expert Advice🤫
We think this is how you could land Strategy Lead (Acquisition, German Speaker)
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. Don’t be shy; ask for informational interviews to learn more about their experiences and share your passion for strategy and growth.
✨Tip Number 2
Prepare for those interviews by diving deep into the company’s mission and values. Show us how your skills in analytics and commercial strategy can help iwoca thrive in the German market. Tailor your responses to highlight your curiosity and problem-solving abilities.
✨Tip Number 3
Practice makes perfect! Get a friend to do mock interviews with you. Focus on articulating your experience in driving go-to-market strategies and your analytical mindset. This will help you feel more confident when it’s time to shine.
✨Tip Number 4
Don’t forget to follow up after interviews! A quick thank-you email can go a long way. Mention something specific from your conversation that excited you about the role, and remind us why you’re the perfect fit for leading our acquisition strategy.
We think you need these skills to ace Strategy Lead (Acquisition, German Speaker)
Some tips for your application 🫡
Show Your Curiosity:We want to see your intellectual curiosity shine through in your application. Don’t just list your skills; tell us how you’ve used them to ask the right questions and drive growth. Make it clear that you’re eager to learn and adapt!
Tailor Your Communication:Since strong written communication is key, make sure your application reflects this. Use clear, concise language and tailor your message to resonate with our customer-facing environment. Show us you can communicate effectively in both English and German!
Highlight Your Analytical Skills:We love a good data-driven approach! In your application, share examples of how you've used analytics or experimentation frameworks to inform your strategies. This will help us see your analytical capability in action.
Connect the Dots:Your application should demonstrate how you connect commercial strategy with technical execution. Share experiences where you’ve collaborated with cross-functional teams to achieve measurable results. We’re all about teamwork here at StudySmarter!
How to prepare for a job interview at Deepstreamtech
✨Know Your Market
Before the interview, dive deep into the German SME lending landscape. Understand customer needs and the competitive context. This will help you articulate how your insights can sharpen the company's go-to-market strategy.
✨Showcase Your Analytical Skills
Be prepared to discuss your experience with A/B testing and experimentation frameworks. Bring examples of how you've used data to drive growth strategies in previous roles, as this is crucial for the position.
✨Demonstrate Leadership Experience
Highlight your people management skills and any experience you have in building team culture. Be ready to share specific instances where you’ve led a team through ambiguity and achieved measurable results.
✨Ask Insightful Questions
Prepare thoughtful questions that show your intellectual curiosity. Inquire about the company’s current challenges in acquisition strategy or how they measure success in their tech-enabled growth initiatives.
