At a Glance
- Tasks: Lead innovative go-to-market strategies and craft compelling messaging for new features.
- Company: Join a dynamic team at Mixpanel, a leader in product marketing.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Collaborative environment focused on innovation and customer-first mindset.
- Why this job: Make a real impact by shaping marketing strategies that resonate with customers.
- Qualifications: 5+ years in product marketing, strong communication, and analytical skills required.
The predicted salary is between 60000 - 80000 € per year.
Requirements
- Bachelor's degree
- At least 5 years of experience in product marketing, preferably in the B2B SaaS sector
- Proven track record of developing and executing successful GTM strategies for software products or services
- Exceptional communication skills, both written and verbal, with the ability to craft compelling messages for diverse audiences
- Strong analytical skills, with experience in market research and data-driven decision-making
- Demonstrated ability to work collaboratively across functions and lead through influence
- Creative thinker with a passion for innovation and a customer-first mindset
What the job involves
Mixpanel's marketing team is responsible for creating messaging, content, and programs that drive awareness with our target audience, influence purchase decisions, and help users achieve maximum value from our products. We are looking for an experienced and creative Senior Product Marketing Manager. This person will wear many PMM hats but primarily spearhead our go-to-market (GTM) strategies in EMEA for launching new features, demand generation campaigns, and sales enablement programs. This person will play a pivotal role in owning Mixpanel’s marketing strategy in EMEA and aligning stakeholders across the company to deliver on that strategy. This person should be an expert on bringing the voice of the customer into the room, they should be a strong thought partner for product, and be an exceptional storyteller. This person should think about the bigger picture of how product marketing programs can impact the business. This person will report to the VP of Product Marketing.
Key Responsibilities
- Develop and execute innovative GTM strategies for new feature launches, ensuring alignment with our overall business goals and market needs.
- Craft compelling positioning and messaging that clearly articulates the value and unique advantages of our new features to our target audience, with an emphasis on storytelling.
- Conduct thorough market and competitive research to understand customer needs, preferences, and pain points, integrating these insights into our marketing strategies.
- Collaborate closely with product management, sales, and customer success teams to gather feedback and ensure a seamless customer experience from product development through to launch.
- Contribute to sales enablement efforts.
- Partner with demand generation to implement targeted marketing campaigns to drive awareness, adoption, and engagement, utilising a mix of digital, event, and content marketing tactics.
- Measure and analyze the effectiveness of GTM initiatives, leveraging data in Mixpanel to make informed decisions and optimize future launches.
- Serve as a brand ambassador, ensuring consistent messaging and branding across all marketing materials and channels.
- Develop exceptional content and work towards a strategic content calendar.
- Foster a culture of innovation and continuous improvement, staying ahead of industry trends and competitor activities.
Senior Product Marketing Manager, EMEA & Platform employer: Deepstreamtech
Mixpanel is an exceptional employer that fosters a culture of innovation and collaboration, making it an ideal place for a Senior Product Marketing Manager to thrive. With a strong emphasis on employee growth opportunities and a customer-first mindset, Mixpanel empowers its team members to craft compelling marketing strategies that resonate across the EMEA region. Located in a vibrant tech hub, employees benefit from a dynamic work environment that encourages creativity and offers access to industry-leading resources.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Marketing Manager, EMEA & Platform
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by practising your storytelling skills. We want you to showcase your experience and how it aligns with the role. Think about specific examples where you've driven successful GTM strategies or collaborated across teams.
✨Tip Number 3
Research the company thoroughly before your interview. Understand their products, market position, and recent news. This will help you tailor your responses and show that you’re genuinely interested in being part of their team.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Senior Product Marketing Manager, EMEA & Platform
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your 5+ years in product marketing, especially in the B2B SaaS sector. We want to see your proven track record of successful GTM strategies, so don’t hold back on those achievements!
Craft Compelling Messages:Your communication skills are key! Use your application to showcase how you can create engaging content and messaging. Remember, storytelling is crucial for us, so let your personality shine through your words.
Data-Driven Decisions Matter:We love a good analytical mind! Include examples of how you've used market research and data to inform your decisions. Show us how you’ve turned insights into action in your previous roles.
Collaborate and Innovate:We’re all about teamwork here at StudySmarter. Highlight your experience working across functions and leading initiatives. If you’ve got creative ideas or innovative approaches, make sure to share them with us!
How to prepare for a job interview at Deepstreamtech
✨Know Your GTM Strategies
Make sure you come prepared with examples of successful go-to-market strategies you've developed in the past. Be ready to discuss how these strategies align with business goals and market needs, as this will show your understanding of the role.
✨Craft Your Storytelling Skills
Since storytelling is key for this position, think about how you can articulate the value of a product or feature compellingly. Prepare a few anecdotes that highlight your ability to communicate effectively with diverse audiences.
✨Showcase Your Analytical Mindset
Be ready to discuss how you've used data to drive decisions in your previous roles. Bring examples of market research you've conducted and how those insights shaped your marketing strategies. This will demonstrate your analytical skills and data-driven approach.
✨Collaboration is Key
This role requires working closely with various teams, so be prepared to share experiences where you've successfully collaborated across functions. Highlight how you’ve influenced others and led projects to success through teamwork.
