At a Glance
- Tasks: Lead product marketing strategies and drive growth through innovative go-to-market execution.
- Company: Join a fast-paced tech company focused on impactful product management.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and continuous improvement.
- Why this job: Shape how products are perceived and drive real change in the market.
- Qualifications: Experience in product marketing and strong analytical skills required.
The predicted salary is between 60000 - 80000 € per year.
Requirements
- Proven experience in product marketing, growth product, or GTM-focused product management in a fast-paced tech environment
- Strong ability to craft positioning, value propositions, and messaging, and validate them with research and experiments
- Experience running launches end-to-end and coordinating across multiple teams (product, marketing, creative, analytics, ops, etc.)
- Commercial and marketing acumen: understands pricing/packaging, unit economics, and how to drive measurable growth
- Familiarity with lifecycle and CRM mechanics, including activation, engagement, and reactivation programmes
- Strong analytical skills: comfortable with funnels, cohorts, experimentation, and defining/reading performance metrics
- Excellent communication: can turn complex product/clinical concepts into clear narratives and persuasive stakeholder updates
- High ownership and pace: thrives in ambiguity, moves fast, iterates, and improves systems over time
- Strong CRO and UX instincts, with the ability to improve journeys through experimentation rather than opinion
- A systems mindset: experience building repeatable frameworks and tooling that scale beyond individual launches
- (Desirable) Experience in regulated categories (healthcare, fintech, etc.) and can balance compliance with speed
- (Desirable) Experience launching multi-market propositions or multi-condition portfolios
- (Desirable) Familiarity with lifecycle/CRM mechanics and retention programs
What the job involves
- As a Senior Product Marketing Product Manager, you’ll own how our products are understood, adopted, and scaled
- You’ll translate product and clinical capabilities into compelling value propositions and repeatable go-to-market execution that improves acquisition, activation, and retention
- You’ll work cross-functionally across Product, Marketing, Growth, Commercial, Clinical, Design, and Data to ensure we ship the right story, to the right audience, in the right way and that we can measure what works and iterate fast
- Develop product positioning and messaging: develop category narratives, value propositions, and messaging hierarchies grounded in customer insight and clinical integrity
- Work on go-to-market strategy and launches: contribute to launch goals, target audiences, channel plans, assets, enablement, and post-launch learning loops
- Partner to shape proposition design: partner with marketing and commercial partners to evolve pricing/packaging, bundles, and offers; validate via research and experiments
- Driving adoption and funnel performance: identify the highest-leverage opportunities across acquisition, activation, retention; run experiments and optimise journeys
- Designing web-to-app journeys that drive conversion and activation, including experience sequencing, proposition framing, early engagement mechanics, and pricing moments
- Defining lifecycle journeys for existing and lapsed customers in partnership with CRM and Growth teams to drive engagement, retention, and reactivation
- Building scalable onboarding and engagement systems (not one-off launches) that enable marketing teams to experiment autonomously within clear product guardrails
- Applying a growth and experimentation mindset, using hypotheses, A/B testing, and cohort analysis to continuously improve performance
Senior Product Manager (Product Marketing) employer: Deepstreamtech
As a Senior Product Marketing Manager at our innovative tech company, you'll thrive in a dynamic environment that champions creativity and collaboration. We offer a supportive work culture that prioritises employee growth through continuous learning opportunities and cross-functional teamwork, ensuring you can make a meaningful impact while advancing your career. Located in a vibrant tech hub, we provide unique advantages such as access to industry-leading resources and a network of forward-thinking professionals, making us an exceptional employer for those seeking rewarding and impactful work.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Product Manager (Product Marketing)
✨Tip Number 1
Network like a pro! Reach out to folks in your industry on LinkedIn or at events. We can’t stress enough how valuable personal connections are when it comes to landing that Senior Product Manager role.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your product marketing successes. We want to see how you’ve crafted value propositions and driven measurable growth in past roles.
✨Tip Number 3
Prepare for interviews by practising your storytelling. We need to hear how you can turn complex concepts into clear narratives. Use the STAR method to structure your answers and keep it engaging!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Senior Product Manager (Product Marketing)
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your proven experience in product marketing and growth product management. We want to see how you've crafted positioning and messaging in fast-paced tech environments, so don’t hold back on those examples!
Be Clear and Concise:When you're writing your application, clarity is key! We love a good narrative, but make sure you’re turning complex concepts into straightforward language. This will show us your excellent communication skills right from the start.
Demonstrate Your Analytical Skills:We’re looking for someone who’s comfortable with metrics and experimentation. Include specific instances where you’ve used data to drive decisions or improve performance. It’ll help us see your strong analytical mindset in action!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, we love seeing candidates who follow instructions!
How to prepare for a job interview at Deepstreamtech
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand the products you'll be working with. Dive deep into their features, benefits, and how they fit into the market. This will help you articulate compelling value propositions and demonstrate your ability to craft messaging that resonates with customers.
✨Showcase Your Analytical Skills
Be prepared to discuss specific examples of how you've used data to drive product decisions. Bring along metrics or case studies that highlight your experience with funnels, cohorts, and experimentation. This will show that you can not only define performance metrics but also interpret them effectively.
✨Demonstrate Cross-Functional Collaboration
Since this role involves working across multiple teams, share examples of successful collaborations you've had in the past. Highlight how you coordinated with product, marketing, and analytics teams to launch a product or campaign. This will illustrate your ability to thrive in a fast-paced environment and manage complex projects.
✨Prepare for Scenario-Based Questions
Expect questions that ask how you would handle specific challenges related to product marketing and launches. Think about potential scenarios involving customer engagement or retention strategies, and prepare your thought process on how you'd approach these situations. This will showcase your problem-solving skills and strategic mindset.
