At a Glance
- Tasks: Manage and optimise paid social campaigns for high-growth DTC brands on Meta and TikTok.
- Company: Join a dynamic agency focused on innovative e-commerce growth strategies.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Collaborative team environment with excellent career progression opportunities.
- Why this job: Make a real impact by driving measurable results in performance marketing.
- Qualifications: 3+ years of paid social experience and strong analytical skills.
The predicted salary is between 40000 - 50000 € per year.
Requirements
- Extreme Ownership: You win or learn. Never blame
- Radical Curiosity: Challenge assumptions. Explore what’s next
- Kind Candour: Say what needs to be said, with honesty and purpose
- Client-Centricity: Think like an owner. Act in your clients’ best interests, always
- 3+ years of hands-on paid social experience within an agency or DTC e-commerce environment
- Strong working knowledge of Meta Ads Manager and TikTok Ads Manager
- Proven experience managing and scaling e-commerce advertising campaigns
- Deep understanding of campaign structure, audience strategy, creative testing, and performance optimisation
- Comfortable analysing data across Triple Whale, Shopify, GA4, and platform reporting tools
- Strong commercial awareness and understanding of e-commerce growth metrics
- Organised, detail-oriented, and able to manage multiple accounts effectively
- Proactive mindset with a strong bias toward testing and action
- Excellent communication skills and confidence working within client-facing teams
What the job involves
- Reports to: Growth Strategist
- Core Responsibility: Deliver profitable growth for DTC brands through best-in-class paid social campaign execution, optimisation, and performance analysis across Meta and TikTok
- KPIs: ROAS, CAC, MER, Spend Efficiency, Client Retention
- As a Senior Paid Social Specialist at Launch With Us, you’ll be responsible for managing and optimising paid social campaigns across a portfolio of high-growth DTC e-commerce brands
- You’ll work closely with Growth Strategists and Creative teams to execute campaigns that drive measurable commercial results.
- Your focus will be on campaign performance, scaling, testing, optimisation, and platform excellence across Meta and TikTok
- This role is ideal for someone who thrives in performance marketing, understands the mechanics behind successful paid social campaigns, and enjoys turning data into action
Paid Social Campaign Management
- Manage and optimise paid social campaigns across Meta and TikTok for a portfolio of DTC e-commerce brands
- Monitor performance daily and make proactive adjustments to improve efficiency and growth
- Execute full-funnel strategies across prospecting, retargeting, and retention activity
- Identify opportunities to scale winning campaigns while maintaining profitability
Performance Analysis & Reporting
- Analyse campaign performance using Meta Ads Manager, Triple Whale, Shopify, and internal reporting tools
- Track and optimise against key KPIs including NC-ROAS, CAC, MER, and eROAS
- Deliver clear insights and recommendations to internal teams and clients
- Diagnose account issues quickly and implement solutions with confidence
Creative Performance Collaboration
- Work closely with Creative Strategists to provide feedback on ad performance, hooks, formats, messaging, and offers
- Help shape testing roadmaps based on performance data and consumer insights
- Identify creative fatigue early and proactively recommend new testing directions
- Stay up to date with emerging creative trends across Meta and TikTok
Client Communication
- Support Growth Strategists in client calls and performance reviews
- Communicate campaign updates, insights, and opportunities clearly and confidently
- Build strong relationships through reliability, responsiveness, and results
Team Collaboration
- Collaborate closely within your pod to ensure strategy and execution remain aligned
- Share learnings, winning tests, and platform insights with the wider team
- Contribute to improving internal systems, workflows, and testing frameworks
What Success Looks Like
- 0–3 Months: Fully onboarded across your client portfolio and platform workflows; Confidently managing campaign execution and optimisation independently; Demonstrating strong attention to detail and proactive communication
- 6 Months: Driving measurable improvements across ROAS, CAC, and new customer acquisition; Contributing valuable insights to strategy and creative discussions; Trusted by both clients and internal teams for campaign performance
- 12 Months: Consistently scaling accounts profitably across your portfolio; Recognised internally as a high-performing paid social operator; Supporting junior team members and contributing to agency-wide best practices
Senior Paid Social Specialist employer: Deepstreamtech
At Launch With Us, we pride ourselves on fostering a dynamic and inclusive work culture that champions extreme ownership and radical curiosity. As a Senior Paid Social Specialist, you'll not only have the opportunity to drive impactful campaigns for high-growth DTC brands but also benefit from a collaborative environment that encourages professional growth and innovation. Our commitment to client-centricity ensures that your contributions are valued, making this an ideal place for those seeking meaningful and rewarding employment in the heart of the e-commerce landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Paid Social Specialist
✨Tip Number 1
Get your networking game on! Connect with industry professionals on LinkedIn and join relevant groups. We can’t stress enough how important it is to build relationships; you never know who might have the inside scoop on job openings.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best paid social campaigns. We all love a good visual, and having tangible examples of your work can really set you apart from the competition.
✨Tip Number 3
Prepare for interviews like a pro! Research the company and its clients, and come armed with questions that show your radical curiosity. We want to see you challenge assumptions and demonstrate your client-centric mindset.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to connect directly with us.
We think you need these skills to ace Senior Paid Social Specialist
Some tips for your application 🫡
Show Your Extreme Ownership:When writing your application, make sure to highlight how you've taken ownership of your past projects. Share specific examples where you either won or learned from challenges, and don’t shy away from discussing what you’ve learned along the way.
Be Radically Curious:We love a good challenge! In your application, demonstrate your curiosity by asking questions about the role or the company. This shows us that you're not just looking for a job, but you're genuinely interested in how you can contribute and grow with us.
Communicate with Kind Candour:Honesty is key! Make sure your application reflects your true self. Be clear about your skills and experiences, and don’t hesitate to discuss areas where you’re looking to improve. We appreciate transparency and want to know the real you.
Think Client-Centric:In your written application, focus on how your experience aligns with our clients' needs. Share examples of how you've acted in the best interests of clients in previous roles, and how you plan to do the same with us. Remember, we’re all about delivering results!
How to prepare for a job interview at Deepstreamtech
✨Show Your Extreme Ownership
During the interview, be ready to share examples of how you've taken full responsibility for your past campaigns. Highlight situations where you either succeeded or learned valuable lessons, demonstrating that you embody the 'win or learn' mindset.
✨Demonstrate Radical Curiosity
Prepare questions that challenge assumptions about the role or the company's approach to paid social. This shows you're not just a passive candidate but someone who actively seeks to understand and improve processes, aligning with their value of exploring what's next.
✨Be Client-Centric in Your Responses
Frame your experiences around how you've acted in the best interests of clients. Discuss specific instances where your decisions led to improved client outcomes, showcasing your ability to think like an owner and prioritise client success.
✨Communicate with Kind Candour
Practice articulating your thoughts clearly and honestly. Be prepared to discuss both successes and challenges in your previous roles, ensuring you convey your insights with purpose and integrity, which is crucial for building trust with potential employers.
