At a Glance
- Tasks: Architect and execute sophisticated email nurture strategies across EMEA.
- Company: Join Palo Alto Networks, a leader in cybersecurity innovation.
- Benefits: Competitive salary, remote work options, and opportunities for professional growth.
- Other info: Collaborative environment focused on innovation and customer-first experiences.
- Why this job: Drive impactful email strategies that enhance customer journeys and business outcomes.
- Qualifications: 10+ years in B2B Email Marketing with expertise in Marketo and Salesforce.
The predicted salary is between 60000 - 80000 € per year.
Requirements
- 10+ years in B2B Email Marketing or Lifecycle Strategy, with a specific focus on the complex, multi-language EMEA landscape
- Technical Mastery: Expert-level knowledge of Marketo and Salesforce. Understanding of lead scoring and manipulation of automation platforms to deliver complex, non-linear journeys
- Intent Data Fluency: Proven experience using intent platforms to trigger email workflows and sync audiences with paid media
- Analytical Depth: Working knowledge of Multi-Touch Attribution and how to connect email touchpoints to downstream business value
What the job involves
The Mission: We are looking for a Master Weaver of lifecycle narratives to architect the end-to-end nurture strategy across EMEA. At Palo Alto Networks, email is the backbone of our customer journey, and we need a Senior Strategist who can move beyond batch and blast to design sophisticated, journey-aligned communications. You are the connective tissue between our global lifecycle vision and the regional market reality, ensuring every touchpoint is an intentional step toward protecting our digital way of life.
The Impact: As a Senior Manager, you aren't just sending emails; you are driving business impact. You will be expected to look past leading indicators like clicks and opens to focus on pipeline velocity and revenue. You will hold the line on a customer-first experience, ensuring that every nurture stream is designed to dial up lead scores and nudge prospects lower down the purchase path through high-value, relevant engagement.
Full-Funnel Nurture Orchestration: Architect and own the end-to-end EMEA nurture strategy. You will design sophisticated, multi-touch flows that are perfectly aligned with the customer user journey. Your goal is to move prospects from awareness to decision by delivering content that addresses specific pain points at exactly the right time, effectively nudging them toward sales readiness.
Business-First Performance & Impact: You are accountable for business outcomes, not just vanity metrics. While you monitor clicks, you prioritise pipeline contribution and lead score acceleration. You will relentlessly interrogate your data to prove how email strategy is shortening the sales cycle and increasing the lifetime value of our EMEA accounts.
Operational Excellence & Zero-Defect Execution: Partner closely with the Email Operations team to ensure flawless calendarisation and send precision. You are responsible for the pristine integrity of your campaigns, including thoroughly tested links, correct asset rendering, and high-fidelity segmentation. You maintain a relentless focus on the details to ensure a professional, seamless experience for every recipient.
Cross-Channel Intent Synergy: Partner with the Paid Media team to leverage first-party audience intelligence. You will design intent flows that move to and fro between email and paid channels, using behavioural signals from one to optimise the other. This ensures a persistent, unified narrative for the prospect across the entire digital ecosystem.
Global & Geo Synchronization: Maintain constant sync with Global and Regional Geo teams to stay abreast of new content and influence future builds. You aren't just a consumer of content; you are a contributor. You will provide the EMEA POV to the Integrated campaigns team and product teams, ensuring that future assets are purpose-built to perform in our diverse regional markets.
Relentless Testing & Innovation: Drive a culture of constant experimentation without being distracted by shiny objects. You will implement a rigorous A/B/n testing roadmap focused on high-impact variables—subject lines, CTA placement, and content depth—to find the 1% gains that scale into massive results. You are disciplined in your approach, focusing on what works rather than what is trendy.
Automation for the Future: Lead the lean in on AI and automation. You will identify opportunities to automate manual workflows and implement predictive modelling for send-time optimisation and dynamic personalisation, freeing up your time to focus on high-level strategy and disruptive innovation.
Customer-First Advocate: You are the guardian of the inbox. You have the professional maturity to hold the line on a high-quality customer experience, even when faced with competing internal demands. You understand that protecting the customer journey is the only way to drive long-term impact.
The Strategic Interrogator: You have an innate curiosity and are never satisfied with baseline performance. You want to know exactly why a journey is fraying and have the data literacy to find the solution. You are focused on the why behind the what.
The Disciplined Operator: You balance big-picture strategy with a relentless execution mindset. You understand that a brilliant strategy fails without flawless execution, and you take pride in the technical precision of your work—from segmentation logic to link integrity.
Senior Email Marketing Strategist (EMEA) employer: Deepstreamtech
At Palo Alto Networks, we pride ourselves on being an exceptional employer that fosters a culture of innovation and collaboration. As a Senior Email Marketing Strategist in the vibrant EMEA region, you will enjoy a dynamic work environment that prioritises employee growth through continuous learning opportunities and a commitment to excellence. Our focus on a customer-first approach, combined with cutting-edge technology and a supportive team, ensures that you can make a meaningful impact while advancing your career in a company dedicated to protecting our digital way of life.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Email Marketing Strategist (EMEA)
✨Tip Number 1
Network like a pro! Get out there and connect with industry folks on LinkedIn or at events. We all know that sometimes it’s not just what you know, but who you know that can land you that dream job.
✨Tip Number 2
Show off your skills in real-time! Consider creating a portfolio or case studies that highlight your email marketing strategies and successes. We want to see how you’ve tackled challenges and driven results in the past.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to email marketing. We suggest role-playing with a friend or using mock interview tools to boost your confidence and refine your answers.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Email Marketing Strategist (EMEA)
Some tips for your application 🫡
Showcase Your Experience:Make sure to highlight your 10+ years in B2B Email Marketing or Lifecycle Strategy. We want to see how you've tackled the complexities of the EMEA landscape, so don’t hold back on those details!
Demonstrate Technical Mastery:We’re looking for someone with expert-level knowledge of Marketo and Salesforce. Be sure to mention specific projects where you’ve used these tools to create impactful email strategies.
Focus on Business Impact:When discussing your past roles, emphasise how your email strategies have driven business outcomes. We care about pipeline velocity and revenue, so share any metrics that showcase your success!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves.
How to prepare for a job interview at Deepstreamtech
✨Know Your Stuff
Make sure you brush up on your knowledge of Marketo and Salesforce. Be ready to discuss how you've used these tools in your previous roles, especially in the context of B2B email marketing. Prepare specific examples that showcase your technical mastery and how you've manipulated automation platforms to create complex customer journeys.
✨Showcase Your Analytical Skills
Be prepared to dive deep into your analytical experience. Discuss how you've used intent data and multi-touch attribution to drive business outcomes. Bring examples of how your email strategies have directly contributed to pipeline velocity and revenue, rather than just vanity metrics like opens and clicks.
✨Demonstrate Your Strategic Thinking
This role is all about architecting sophisticated nurture strategies. Think about how you can articulate your approach to designing multi-touch flows that align with the customer journey. Be ready to explain how you ensure every touchpoint is intentional and contributes to moving prospects down the sales funnel.
✨Emphasise Collaboration
Highlight your experience working with cross-functional teams, especially with Email Operations and Paid Media. Discuss how you've partnered with these teams to create a seamless customer experience and how you’ve leveraged audience intelligence to optimise campaigns. Show that you understand the importance of collaboration in achieving business goals.
