At a Glance
- Tasks: Lead EMEA brand marketing for KAYAK/momondo, driving impactful campaigns across multiple channels.
- Company: Join KAYAK, a leader in travel tech, shaping brand presence across Europe.
- Benefits: Competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Dynamic role with a focus on creativity, collaboration, and measurable results.
- Why this job: Make a real impact on brand strategy in diverse European markets.
- Qualifications: 12+ years in brand marketing with leadership experience; consumer tech background preferred.
The predicted salary is between 90000 - 120000 € per year.
Requirements
- 12+ years of experience in brand marketing, with significant leadership experience across multiple European markets (France and across the Nordics a plus)
- Proven track record of building and scaling full‑funnel brand strategies that drive measurable business impact
- Experience developing integrated campaigns across online and offline channels
- Comfort working in performance‑driven environments with an understanding of measurement, testing, and attribution
- The ability to balance creative ambition with commercial objectives
- Experience managing and developing teams and collaborating across functions and influencing at senior levels
- Experience in consumer tech, travel, or digital marketplace businesses is a plus
What the job involves
- KAYAK is looking for a strategic, commercially minded Senior Director, Brand Marketing to lead EMEA brand efforts for KAYAK/momondo across key markets including the UK, France, Spain, Sweden, and Denmark.
- This role will shape how our brands show up across the region—driving culturally relevant, insight‑led campaigns that deliver measurable business impact.
- Reporting to the SVP, Brand Marketing, you will own the EMEA brand budget and investment strategy, partnering closely with the EMEA GM and cross‑functional teams (Creative, Media, PR, and Product Marketing) to prioritize resources, optimize performance, and unlock regional growth.
- Define and lead a full‑funnel, audience‑first brand strategy across EMEA that balances short‑term performance and long‑term brand building.
- Shape how KAYAK and momondo show up culturally across the UK, France, Spain, Sweden, Denmark and other markets, ensuring a modern, relevant, and differentiated voice.
- Localize global brand positioning and messaging so it resonates in local languages and contexts.
- Lead integrated, cross‑channel campaigns across TV, online video, OOH, audio, social, and owned channels.
- Partner with the Sr. Director of Creative to deliver a dual‑track approach that balances storytelling and conversion.
- Co‑develop messaging frameworks, tone, and CTAs to ensure consistency and clarity across assets.
- Move planning from broad demographics to intent‑ and audience‑driven strategies, with channel‑specific creative approaches.
- Set EMEA media priorities, own budget allocation decisions, and work with internal and agency teams to execute and optimize plans.
- Work with Brand Strategy & Measurement to run experiments, media‑mix modeling, and incrementality testing to prove impact.
- Hire, mentor, and grow regional brand leaders, fostering an inclusive, collaborative culture focused on clear priorities and scalable execution.
- Strong growth in direct traffic and branded search volume across EMEA.
- Measurable improvements in brand awareness, consideration, and preference.
- Highly effective, insight‑driven campaigns that deliver both performance and brand impact.
- A scalable, full‑funnel brand marketing engine embedded across markets.
- A high‑performing team with strong cross‑functional alignment.
Senior Director of EMEA Brand Marketing employer: Deepstreamtech
KAYAK is an exceptional employer that champions creativity and collaboration, offering a dynamic work culture where innovative brand strategies come to life across diverse European markets. With a strong focus on employee growth, KAYAK provides ample opportunities for professional development and mentorship, ensuring that every team member can thrive in their career while contributing to impactful, culturally relevant campaigns. Located in vibrant cities across EMEA, employees enjoy a stimulating environment that fosters both personal and professional fulfilment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Director of EMEA Brand Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at KAYAK or similar companies. A friendly chat can open doors and give you insider info on the company culture and what they’re really looking for.
✨Tip Number 2
Prepare for interviews by researching the latest trends in brand marketing, especially in the EMEA region. Show us that you’re not just a candidate but a thought leader who understands the market dynamics and can bring fresh ideas to the table.
✨Tip Number 3
Practice your storytelling skills! When discussing your past experiences, frame them in a way that highlights your impact on brand strategies and team leadership. We want to hear how you’ve driven measurable results and fostered collaboration.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows us you’re genuinely interested in being part of the KAYAK family.
We think you need these skills to ace Senior Director of EMEA Brand Marketing
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your 12+ years in brand marketing. We want to see your leadership experience across European markets, especially if you've worked in France or the Nordics. Use specific examples to demonstrate how you've built and scaled brand strategies that made a real impact.
Be Creative Yet Commercial:Balance your creative ideas with commercial objectives. We love innovative thinking, but we also need to see how your campaigns have driven measurable results. Share your experiences of working in performance-driven environments and how you’ve tackled measurement and testing.
Team Player Vibes:We’re all about collaboration here at StudySmarter. Make sure to mention your experience in managing and developing teams, and how you’ve influenced senior levels. Show us how you’ve worked cross-functionally to achieve common goals.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Deepstreamtech
✨Know Your Brand Inside Out
Before the interview, dive deep into KAYAK and momondo's brand positioning and recent campaigns. Understand their voice, values, and how they resonate in different EMEA markets. This will help you articulate how your experience aligns with their goals.
✨Showcase Your Leadership Experience
Prepare specific examples of how you've led teams and influenced cross-functional collaboration in previous roles. Highlight your ability to balance creative ambition with commercial objectives, as this is crucial for the Senior Director position.
✨Demonstrate Your Strategic Thinking
Be ready to discuss your approach to developing full-funnel brand strategies. Share insights on how you've successfully driven measurable business impact through integrated campaigns across various channels, especially in performance-driven environments.
✨Cultural Relevance is Key
Think about how you can localise global brand messaging for different markets. Prepare to discuss examples where you've shaped culturally relevant campaigns that resonate with diverse audiences, particularly in the UK, France, Spain, Sweden, and Denmark.
