At a Glance
- Tasks: Lead and optimise digital marketing strategies across SEO, SEM, social media, and email.
- Company: Join a forward-thinking tech company focused on innovation and growth.
- Benefits: Competitive salary, flexible working options, and opportunities for professional development.
- Other info: Collaborative environment with opportunities for career advancement and creative input.
- Why this job: Make a real impact in a dynamic role that drives measurable results and embraces AI technology.
- Qualifications: Proven B2B digital marketing experience with strong analytical skills and hands-on expertise.
The predicted salary is between 55000 - 70000 € per year.
Requirements
- Significant B2B digital marketing experience, ideally within technology or IT services
- Strong hands‑on expertise across SEO, SEM, paid & organic social, website optimisation, and email
- Proven ability to drive measurable demand and conversion
- Strong understanding of AIO and AI‑influenced search/discovery
- Practical experience using AI tools to improve marketing performance
- Strong analytical capability and confidence using data to drive decisions
- (Desirable) Experience working in HubSpot‑centric environments
- (Desirable) Experience supporting ABM or partner‑led GTM
- (Desirable) Agency management experience
- (Desirable) Experience in matrixed or multi‑business‑unit organisations
What the job involves
The Senior Digital Marketing Manager is responsible for owning and optimising Advania UKI’s digital marketing performance across all core digital channels. Reporting to the Head of Campaign Delivery & Digital, this role is a senior, hands‑on position focused on driving measurable demand, engagement, and conversion through digital execution excellence.
The role spans SEO, SEM, owned, earned and paid social, website development, and email, and requires a strong, practical understanding of AIO (AI Optimisation) and the application of AI as a tool to improve digital performance, insight, and efficiency. This role works closely with Growth Marketing, Marketing Business Partners, Marketing Operations, designers, and agencies to execute high‑quality, data‑led digital activity aligned to GTM priorities.
- SEO & AIO – organic performance, technical SEO, content optimisation, and optimisation for AI‑driven discovery
- SEM / Paid Search – planning, execution, optimisation, and ROI
- Paid Social – targeting, creative testing, optimisation, and performance measurement
- Owned & Earned Social – channel optimisation, engagement, and amplification
- Website Development & Optimisation – UX, CRO, content structure, performance, and governance
- Email Marketing – campaign execution, nurture optimisation, and lifecycle impact
Own SEO strategy across technical, on‑page, and content optimisation. Apply AI and automation tools to improve digital execution and insight. Work closely with the Head of Campaign Delivery & Digital to plan, prioritise, and optimise execution. Own digital performance reporting across all channels. Track KPIs including traffic quality, engagement, conversion, CPL, pipeline influence, and ROI.
What Success Looks Like:
- Strong digital contribution to pipeline and growth
- Improved performance across search, paid media, and AI‑driven discovery
- Well‑optimised website and email channels supporting GTM execution
- Clear, sustained improvements in efficiency and conversion
- Digital recognised as a core execution engine within Advania UKI Marketing
Senior Digital Marketing Manager employer: Deepstreamtech
Advania UKI is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Senior Digital Marketing Manager role. With a strong emphasis on employee growth and development, we offer opportunities to work with cutting-edge AI tools and collaborate with diverse teams to drive impactful digital marketing strategies. Our commitment to excellence in digital execution, combined with a supportive environment, makes Advania UKI a rewarding place to advance your career in the technology sector.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Manager
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, webinars, or even local meetups. The more you engage with others, the better your chances of hearing about job openings that might not even be advertised.
✨Show Off Your Skills
When you get the chance to chat with potential employers, don’t hold back! Share specific examples of how you've driven measurable demand and conversion in your previous roles. Let them see the value you can bring to their team.
✨Leverage Social Media
Use platforms like LinkedIn to showcase your expertise in digital marketing. Post about your insights on SEO, SEM, and AI tools. This not only builds your personal brand but also attracts recruiters looking for someone just like you!
✨Apply Through Our Website
Don’t forget to check out our careers page at StudySmarter! Applying directly through our website gives you a better chance of being noticed. Plus, it shows you're genuinely interested in joining our team!
We think you need these skills to ace Senior Digital Marketing Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the job description. Highlight your B2B digital marketing experience and any hands-on expertise you have in SEO, SEM, and social media. We want to see how your skills align with what we're looking for!
Showcase Your Achievements:Don’t just list your responsibilities; show us what you've achieved! Use numbers and data to demonstrate how you've driven demand and conversion in previous roles. We love seeing measurable results!
Be Authentic in Your Cover Letter:Your cover letter is your chance to let your personality shine through. Share why you're passionate about digital marketing and how you can bring value to our team. We appreciate a genuine approach!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at Deepstreamtech
✨Know Your Digital Marketing Stuff
Make sure you brush up on your B2B digital marketing knowledge, especially in tech or IT services. Be ready to discuss your hands-on experience with SEO, SEM, and social media strategies. They’ll want to hear about specific campaigns you've run and the measurable results you've achieved.
✨Show Off Your Analytical Skills
Prepare to talk about how you've used data to drive decisions in your previous roles. Bring examples of how you've tracked KPIs and improved performance through analytics. If you’ve worked with AI tools, be sure to highlight that experience and how it influenced your marketing strategies.
✨Familiarise Yourself with HubSpot
If you have experience in HubSpot-centric environments, make it known! Even if you don’t, do a bit of research on how HubSpot integrates with digital marketing efforts. Understanding its functionalities can give you an edge during the interview.
✨Prepare for Team Dynamics
This role involves working closely with various teams, so be ready to discuss your experience in collaborative environments. Share examples of how you've managed agency relationships or worked within matrixed organisations to achieve marketing goals. Highlighting your teamwork skills will show you’re a great fit for their culture.
