At a Glance
- Tasks: Lead Performance Marketing analytics and design impactful strategies for Go City.
- Company: Join a dynamic team at Go City, a leader in the tourism industry.
- Benefits: Competitive salary, flexible working options, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and strategic growth.
- Why this job: Make a real impact by transforming data into actionable insights for marketing success.
- Qualifications: 5+ years in marketing analytics, strong SQL skills, and experience with data visualisation.
The predicted salary is between 60000 - 80000 € per year.
Requirements
- 5+ years experience in a senior marketing or commercial role
- Experience working with marketing data warehouse (Redshift, BigQuery, or equivalent)
- Able to write complex SQL independently to interrogate raw data
- Proven ability to build, stress-test and communicate attribution models - understands the business implications of model choice
- Comfortable operating in an environment where measurements infrastructure is incomplete or in transition - able to derive insight from imperfect data while contributing to fixing it
- Strong analytical capabilities and ability to confidently answer questions through data
- Advanced Excel skills
- Experience analysing raw data sets using Python, R or equivalent
- Experience in web analytics and tracking tools such as Amplitude, Adverity
- Experience using competitor analysis tools such as Similarweb, SEMrush or equivalent
- Good understanding of platforms such as Google Ads, Facebook Ads Manager, Google Search Console, Partnerize
- Good understanding of HTML, JavaScript, CSS, PHP and SQL
- Good general marketing acumen with experience working with digital marketing teams across key channels such as paid search, affiliates, paid social and display
- Strong interpersonal and communication skills, with the ability to work with cross-functional teams to achieve results
- Experience executing large scale test and learn initiatives (Desirable)
- MA in Marketing or Business
What the job involves
- This new role has been created to lead the continued development of Performance Marketing analytics at Go City
- Responsible for designing and implementing the entire analytics strategy as well as translating business objectives into specific and measurable KPIs in partnership with channel leads
- Present findings with business recommendations to key stakeholders through data visualisation
- Covering all Go City brands and Performance Marketing channels, this role will oversee Analytics including web analytics, tracking, attribution and incrementality testing
- Collaborate closely with marketing teams to understand their needs
- Acquire data internally, from partners and agencies relating to campaign performance
- Work with our Tech teams to ensure we are tracking necessary data internally
- Analyse these datasets using a combination of tools
- Produce and communicate insight and forecasts related to campaign performance
- Identify risks and potential opportunities
- Build incrementality models to demonstrate effectiveness (or lack thereof) of marketing investments based on null hypothesis tests
- Agree KPIs for measuring performance and establish appropriate reporting
- Create a statistical framework in collaboration with channel leads to determine efficacy of test and learn initiatives
- Participate in strategic discussion and make recommendations based on insights you uncover
- Work with marketing, technology and data teams to define targeting criteria and support execution of campaigns based on those criteria
- Expertly deliver both short-term tactical and long-term strategic initiatives
- Build strong relationships with cross-functional teams
- Ensure accurate and timely reporting is produced and integrated into group trading and marketing reports
- Build models to understand and interrogate first-party customer usage data to develop new customer propositions
Principal Analyst - Marketing employer: Deepstreamtech
At Go City, we pride ourselves on being an exceptional employer that fosters a collaborative and innovative work culture. As a Principal Analyst in Marketing, you will have the opportunity to lead impactful analytics strategies while working alongside talented cross-functional teams in a dynamic environment. We offer competitive benefits, continuous professional development, and a commitment to employee growth, making this an ideal place for those seeking meaningful and rewarding careers in the heart of a vibrant city.
StudySmarter Expert Advice🤫
We think this is how you could land Principal Analyst - Marketing
✨Tip Number 1
Network like a pro! Reach out to your connections in the marketing field and let them know you're on the hunt for a Principal Analyst role. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Prepare a portfolio showcasing your analytical projects, especially those involving SQL, Python, or web analytics tools. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Ace the interview by being ready to discuss real-world examples of how you've derived insights from imperfect data. Employers love candidates who can think on their feet and adapt to challenges!
✨Tip Number 4
Don't forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you're genuinely interested in joining our team at Go City.
We think you need these skills to ace Principal Analyst - Marketing
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Principal Analyst role. Highlight your 5+ years of experience in marketing, especially any work with data warehouses and SQL. We want to see how your skills match up with what we're looking for!
Showcase Your Analytical Skills:In your application, don’t just list your skills—show us how you've used them! Share specific examples of how you've built attribution models or derived insights from imperfect data. We love a good story that demonstrates your analytical prowess.
Be Clear and Concise:When writing your application, keep it clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate straightforward communication, especially when it comes to complex topics like data analysis.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to track your application and ensure it gets into the right hands. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Deepstreamtech
✨Know Your Data Tools
Make sure you brush up on your experience with marketing data warehouses like Redshift or BigQuery. Be ready to discuss how you've used SQL to interrogate raw data and the insights you've derived from it. This will show that you can hit the ground running!
✨Showcase Your Analytical Skills
Prepare to talk about specific examples where you've built and communicated attribution models. Highlight your understanding of the business implications of model choices, and be ready to discuss how you've navigated incomplete data to derive actionable insights.
✨Familiarise Yourself with Marketing Channels
Since this role involves working closely with digital marketing teams, make sure you know your way around platforms like Google Ads and Facebook Ads Manager. Be prepared to discuss how you've collaborated with these teams in the past and the impact of your contributions.
✨Communicate Effectively
Strong interpersonal skills are key! Practice explaining complex data findings in a clear and concise manner. Think about how you can present your insights visually, as this will be crucial when communicating with stakeholders and cross-functional teams.
