At a Glance
- Tasks: Lead and optimise Paid Social campaigns on Meta and TikTok, driving growth and performance.
- Company: Join a forward-thinking company transforming its paid media strategy in-house.
- Benefits: Competitive salary, flexible working, and opportunities for professional development.
- Other info: Collaborative environment with visibility across the business and excellent career growth potential.
- Why this job: Make a real impact by shaping a new paid media function and challenging the status quo.
- Qualifications: Experience with Meta Ads Manager, TikTok Ads Manager, and performance metrics.
The predicted salary is between 40000 - 50000 € per year.
Requirements
- Hands-on experience using Meta Ads Manager and TikTok Ads Manager
- Experience building, launching, and optimising Paid Social campaigns independently
- Expertise across Meta & TikTok
- Experience with performance metrics (CPA/CPL, ROAS, conversion rate) and optimisation levers
- Experience with Display and Programmatic platforms (DV360 or other DSPs)
- Experience managing budgets and achieving acquisition or revenue targets
- Exposure to web and attribution with some knowledge of CM360 and MMPs (such as Appsflyer)
- Experience working with analytics tools such as GA4
- Experience running structured testing programmes
What the job involves
We’re bringing our paid media in-house — marking a major step-change in how we drive growth — and we’re looking for a Performance Media Manager to help shape and scale this transformation. Reporting into the marketing manager, this is a hands-on role where you’ll take ownership of our Paid Social activity, alongside Display and Programmatic channels.
You’ll be responsible for building, optimising, and scaling campaigns. You will focus on delivering the best execution across platforms such as Meta and TikTok. You’ll help improve customer acquisition, improve efficiency, and define best practice within a newly formed in-house function. With collaboration across Performance, Brand, Creative, Analytics, Ad Ops, Product and Web, you’ll ensure campaigns are insight-led. You will improve and align these campaigns to wider team goals.
With visibility across the business, this is an opportunity to make your mark, challenge the status quo, and help build a paid media function from the ground up.
- Manage Paid Social as a core acquisition channel, driving performance, efficiency and growth
- Plan and execute campaigns across Meta and TikTok (web and app), with support for Display, Programmatic and YouTube via DV360
- Manage audiences, bidding, budgets and campaign structure, ensuring QA, tracking and governance
- Monitor performance daily against Goals (CPA, CPL, ROAS), identifying insights and optimisation opportunities across targeting, creatives and bidding
- Manage pacing and budgets to deliver incremental growth through testing and scaling
- Lead structured creative and audience testing in collaboration with Creative, Acquisition and Brand teams
- Use performance data to inform creative direction and improve conversion outcomes, ensuring compliance
- Produce clear weekly and monthly reporting, translating data into relevant insights that inform optimisation, future planning and wider media decisions
Performance Media Manager (Paid Social & Programmatic) employer: Deepstreamtech
As a Performance Media Manager, you will thrive in a dynamic and innovative environment that prioritises collaboration and growth. Our company fosters a culture of creativity and insight-driven decision-making, offering ample opportunities for professional development and the chance to make a significant impact on our paid media strategy. Located in a vibrant area, we provide a supportive workplace where your contributions are valued, and your career can flourish.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Media Manager (Paid Social & Programmatic)
✨Tip Number 1
Get hands-on with your skills! If you’ve got experience with Meta Ads Manager and TikTok Ads Manager, make sure to showcase that in conversations. We want to see how you’ve built and optimised campaigns, so be ready to share specific examples.
✨Tip Number 2
Know your numbers! Brush up on performance metrics like CPA, CPL, and ROAS. When chatting with us, highlight how you’ve used these metrics to drive campaign success and what optimisation levers you pulled to achieve your targets.
✨Tip Number 3
Collaboration is key! Be prepared to discuss how you’ve worked with different teams like Creative and Analytics. We’re all about insight-led campaigns, so share how you’ve used data to inform your strategies and improve outcomes.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to get noticed. Plus, it shows you’re serious about joining our team and being part of this exciting transformation in our paid media function.
We think you need these skills to ace Performance Media Manager (Paid Social & Programmatic)
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your hands-on experience with Meta Ads Manager and TikTok Ads Manager. We want to see how you've built, launched, and optimised campaigns independently, so don’t hold back on the details!
Metrics Matter:We love numbers! Include your expertise with performance metrics like CPA, CPL, and ROAS in your application. Share specific examples of how you’ve used these metrics to drive results and optimise campaigns.
Be Creative with Your Approach:Since this role involves running structured testing programmes, let us know how you’ve approached creative and audience testing in the past. We’re looking for innovative thinkers who can bring fresh ideas to our paid media function!
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Deepstreamtech
✨Know Your Platforms Inside Out
Make sure you’re well-versed in Meta Ads Manager and TikTok Ads Manager. Brush up on the latest features and best practices for building, launching, and optimising campaigns. Being able to discuss specific examples of your past successes will show that you’re not just familiar with the tools, but you know how to leverage them effectively.
✨Master the Metrics
Familiarise yourself with key performance metrics like CPA, CPL, ROAS, and conversion rates. Be prepared to discuss how you've used these metrics to optimise campaigns in the past. Showing that you can analyse data and make informed decisions will demonstrate your analytical skills and strategic thinking.
✨Showcase Your Testing Experience
Highlight any structured testing programmes you’ve run, especially around creative and audience targeting. Discuss how these tests have led to improved performance and what insights you gained from them. This will illustrate your ability to innovate and adapt strategies based on real-world results.
✨Collaboration is Key
Since this role involves working closely with various teams, be ready to talk about your experience collaborating with others, such as Creative, Analytics, and Brand teams. Share examples of how teamwork has led to successful campaign outcomes, showing that you can thrive in a collaborative environment.
