At a Glance
- Tasks: Lead paid social strategy and execution, optimising campaigns for growth and impact.
- Company: Join Raylo, a dynamic company at the forefront of subscriber growth.
- Benefits: Competitive salary, opportunities for creativity, and a chance to shape marketing strategies.
- Other info: Collaborative culture with opportunities to work cross-functionally and innovate.
- Why this job: Make a real difference in a fast-paced environment with exciting growth potential.
- Qualifications: 3-5 years in paid social, strong analytical skills, and experience with Meta Ads.
The predicted salary is between 50000 - 65000 € per year.
Requirements
- 3-5 years in paid social, managing annual budgets of £500k+ with clear commercial accountability
- A track record of improving CAC or ROAS, and taking ownership of financial metrics
- Background in B2C financial products, high value products, or products involving credit decisioning
- Strong hands-on skills across Meta Ads, GA4, and analytics tools like Looker or Tableau
- Experience briefing and managing creative agencies, with structured, data-informed feedback
- The ability to balance creative instinct with analytical rigour, and translate one into the other
- Real examples of using AI to improve marketing workflows
- Strong cross-functional communication and the ability to influence beyond your immediate team
What the job involves
- Raylo’s Performance Marketing team is at the heart of subscriber growth
- Paid social is already a strong-performing channel, but the opportunity ahead is substantial
- Marketing spend is scaling materially, OEM partnerships with major global brands are creating new campaign demands, and the business is preparing for US expansion
- This isn’t a role to maintain the status quo. It’s a role to build something meaningfully better
- Taking ownership of paid social strategy and execution across Meta, scaling full-funnel activity, running structured creative testing, and briefing the creative agency with rigour and speed
- You’ll be refining the mid-funnel measurement framework, identifying what’s working and why, and translating that into a roadmap you can act on
- You’ll collaborate closely with brand, organic social, influencer, data, and commercial teams; this is a role that sits at the centre of a lot of activity, and requires someone who communicates clearly and builds relationships quickly
- Your work will directly impact Raylo’s commercial growth goals
- In the short term, that means taking ownership of and optimising our current activity
- Longer term, you’ll be the strategic lead for paid social; expanding channel mix and setting direction
- Own paid social end-to-end; strategy, creative direction, execution, and performance, primarily across Meta at present
- Launch and manage paid social campaigns for OEM partnerships – building repeatable playbooks for partner activity and contributing directly to both partnership KPIs and Raylo’s brand credibility
- Brief our creative agency, run structured testing sprints, and iterate quickly on what the data tells you
- Build and run a rigorous testing engine – designing test roadmaps that go beyond creative formats to include audience, messaging, and funnel mechanics
- Refine our mid-funnel measurement framework alongside other members of the marketing team to improve attribution, understand the customer journey with greater precision, and make better-informed budget decisions
- Work cross-functionally with brand, organic social, influencer, product, and commercial stakeholders
- Contribute paid social recommendations for market expansion – providing clear, data-backed input on channel approach, audience strategy, and budget phasing
- Use AI tools to streamline workflows and raise the bar on how the team operates
- Report performance to senior stakeholders clearly, with a view on both results and what’s next
Paid Social Marketing Manager employer: Deepstreamtech
Raylo is an exceptional employer that fosters a dynamic and innovative work culture, perfect for those looking to make a significant impact in the paid social marketing space. With a strong focus on employee growth, you will have the opportunity to lead strategic initiatives, collaborate with cross-functional teams, and leverage cutting-edge AI tools to enhance marketing workflows. Located in a vibrant area, Raylo offers a supportive environment where creativity meets analytical rigor, ensuring that your contributions directly influence the company's commercial success.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Social Marketing Manager
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your achievements in paid social marketing. Use real data to demonstrate how you've improved CAC or ROAS in past roles. This will make you stand out when chatting with potential employers.
✨Tip Number 3
Prepare for interviews by practising common questions related to paid social strategy and analytics tools. Be ready to discuss how you’ve used AI to enhance workflows and how you balance creativity with data-driven decisions. Confidence is key!
✨Tip Number 4
Don’t forget to apply through our website! We’re always on the lookout for talented individuals who can take ownership of their work and drive results. Make sure your application reflects your passion for building something better in the paid social space.
We think you need these skills to ace Paid Social Marketing Manager
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your 3-5 years in paid social and any experience managing hefty budgets. We want to see how you've improved CAC or ROAS, so share those success stories!
Be Data-Driven:Since we love a good mix of creativity and analytics, include real examples of how you've used data tools like GA4 or Looker. Show us how you’ve turned insights into action!
Communicate Clearly:This role is all about collaboration, so let your communication skills shine through in your application. We want to know how you’ve built relationships across teams and influenced decisions.
Get Creative with AI:If you've used AI to enhance marketing workflows, don’t hold back! Share specific instances where you've integrated AI into your strategies, as this is a big plus for us.
How to prepare for a job interview at Deepstreamtech
✨Know Your Numbers
Make sure you can talk confidently about your experience managing budgets of £500k+ and how you've improved CAC or ROAS in previous roles. Prepare specific examples that showcase your financial accountability and the impact of your decisions.
✨Showcase Your Creative and Analytical Skills
Be ready to discuss how you've balanced creative instincts with analytical rigour. Bring real examples of campaigns where you've used data to inform creative decisions, especially in paid social environments like Meta Ads.
✨Familiarise Yourself with AI Tools
Since the role involves using AI to improve marketing workflows, come prepared with examples of how you've successfully integrated AI tools into your marketing strategies. This will show that you're not just interested in AI but have practical experience with it.
✨Build Relationships Across Teams
Highlight your cross-functional communication skills. Be ready to share instances where you've collaborated with different teams, such as brand, organic social, and commercial stakeholders, to achieve common goals. This will demonstrate your ability to influence and work effectively within a team.
