At a Glance
- Tasks: Drive paid digital marketing efforts and optimise campaigns for maximum impact.
- Company: Join Stripe, a leading tech company with a focus on innovation and collaboration.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Diverse team culture that values unique perspectives and encourages bold ideas.
- Why this job: Be a key player in shaping Stripe's paid marketing strategy and driving real results.
- Qualifications: 7+ years in digital marketing, strong analytical skills, and a user-first mindset.
The predicted salary is between 60000 - 80000 € per year.
Requirements
- 7+ years of work experience
- 5+ years of paid digital experience, preferably in paid social/display and direct response
- 2+ years of B2B marketing experience
- Deep knowledge of the digital marketing landscape and best practices (targeting, ad formats, privacy laws) and growth marketing concepts (attribution, incrementality)
- Experience articulating requirements to analytics, campaigns, sales strategy and ops and marketing leadership
- Self-starter; ability to drive both strategic and tactical workstreams forward with minimal oversight
- Advanced analytical skills; ability to analyze trends and decipher actionable insights from data
- Experience driving experimentation roadmaps to continuously optimize and improve campaigns
- User-first sensibility
- Excellent written and verbal communication skills
- Demonstrated ability to collaborate cross-functionally across teams, including those that are not expert in paid media
Desirable
- 10+ years of work experience
- 7+ years of paid digital experience, preferably in paid social/display and direct response
- 5+ years of B2B marketing experience, preferably with ABM experience
- Experience with Marketo and/or Salesforce
- Experience driving demand for sales teams; experience in sales concepts, processes, and metrics
At Stripe, we're looking for people with passion, grit, and integrity. You're encouraged to apply even if your experience doesn't precisely match the job description. Your skills and passion will stand out—and set you apart—especially if your career has taken some extraordinary twists and turns. At Stripe, we welcome diverse perspectives and people who think rigorously and aren't afraid to challenge assumptions. Join us.
What the job involves
- Growth Marketing is a team of performance-driven marketers and channel specialists.
- We partner closely with growth, creative, analytics and regional marketing to drive revenue through self-serve and sales motions.
- We work globally, across all Stripe offerings and with all company segments - from startups to the largest enterprises.
- As a Paid Digital Marketing Manager, you will be a key driver of paid digital marketing efforts supporting our inbound funnel and to drive demand and engage key segments of users - designing, implementing, and optimizing scaled digital campaigns.
- You will help create an uncommonly great paid program at Stripe through a relentless focus on user experience and channel optimization.
- In the role, you will be the go-to expert on paid digital to support multiple segments and collaborate with a cross-functional team to deliver on marketing goals for those segments.
- Drive ideation, strategy, and execution of scaled paid campaigns to generate and accelerate sales pipeline and overall company revenue.
- Develop and manage testing agenda and media plans for the program.
- Drive growth across key metrics (Suspects, MQLs, SQOs, Signups, Go-lives, pipeline, revenue) - measure success, optimize against targets, and report on performance on a recurring cadence.
- Support Stripe in building and optimizing our paid program using knowledge of our users, how they use our products and data.
- You will partner with various internal stakeholders including campaigns, design, marketing operations, product marketing, analytics & insights, and regional teams to create a best-in-class paid program.
- Report up and out on campaign performance to ensure relevant stakeholders have visibility into program performance & roadmap.
- Partner with relevant stakeholders on audience management and ensure we’re reaching the right users.
- Lead in analyzing the effectiveness of paid campaigns, shifting spend to deliver more value.
- Proactively identify areas of weakness in the paid program and flag these as requiring improvement - and then create a plan to remedy.
Paid Marketing Manager employer: Deepstreamtech
At Stripe, we pride ourselves on fostering a dynamic and inclusive work environment where innovation thrives. As a Paid Marketing Manager, you'll benefit from our commitment to employee growth through continuous learning opportunities and collaboration with cross-functional teams. Our culture encourages diverse perspectives and empowers you to drive impactful marketing strategies that resonate globally, making Stripe an exceptional place to advance your career in the digital marketing landscape.
StudySmarter Expert Advice🤫
We think this is how you could land Paid Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Prepare for interviews by researching the company and its culture. We should be ready to discuss how our skills align with their goals. Practise common interview questions and think of examples that showcase our experience in paid digital marketing.
✨Tip Number 3
Showcase your analytical skills! Be ready to discuss how you've used data to drive decisions in past roles. We want to highlight our ability to optimise campaigns and demonstrate a user-first sensibility that aligns with Stripe's values.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and passionate about joining our team at Stripe.
We think you need these skills to ace Paid Marketing Manager
Some tips for your application 🫡
Show Off Your Experience:Make sure to highlight your 7+ years of work experience and 5+ years in paid digital marketing. We want to see how your background aligns with our needs, so don’t hold back on the details!
Be Data-Driven:Since we love numbers, share examples of how you've used analytics to drive campaign success. Talk about trends you've spotted and how you turned insights into action—this will really catch our eye!
Collaboration is Key:We’re all about teamwork here at StudySmarter. Mention any cross-functional projects you've worked on and how you’ve collaborated with different teams. It shows you can play well with others!
Tailor Your Application:Take a moment to customise your application for us. Use language from the job description and show us why you’re the perfect fit for the Paid Marketing Manager role. And remember, apply through our website for the best chance!
How to prepare for a job interview at Deepstreamtech
✨Know Your Numbers
Make sure you come prepared with specific metrics and results from your previous campaigns. Be ready to discuss how you drove growth, optimised budgets, and improved key performance indicators. This will show that you not only understand the digital marketing landscape but can also deliver tangible results.
✨Showcase Your Analytical Skills
Since the role requires advanced analytical skills, be prepared to discuss how you've used data to inform your marketing strategies. Bring examples of how you've analysed trends and derived actionable insights. This will demonstrate your ability to make data-driven decisions, which is crucial for a Paid Marketing Manager.
✨Collaborate Like a Pro
Highlight your experience working cross-functionally with teams that may not be experts in paid media. Share specific examples of how you've communicated complex ideas clearly and effectively. This will show that you can bridge gaps between different departments and drive collaborative success.
✨Emphasise User Experience
Since the job focuses on creating a user-first paid program, be ready to discuss how you've prioritised user experience in your past campaigns. Talk about any testing agendas you've developed and how you've iterated based on user feedback. This will illustrate your commitment to delivering value to users while achieving marketing goals.
