At a Glance
- Tasks: Lead the creation of innovative social media strategies that drive brand growth and engagement.
- Company: Join a dynamic agency known for its creative approach and collaborative spirit.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional development.
- Other info: Fast-paced environment with opportunities to work on diverse projects and grow your career.
- Why this job: Make an impact by shaping social media strategies for exciting brands and campaigns.
- Qualifications: Experience in social media strategy and a strong understanding of major platforms.
The predicted salary is between 35000 - 45000 € per year.
Requirements
- Proven experience in social media strategy, planning, or digital strategy
- Strong understanding of major social platforms (e.g. Instagram, Facebook, TikTok, LinkedIn, YouTube, Pinterest)
- Experience developing audience‑led, insight‑driven social strategies
- Confidence working with data, analytics, and performance metrics
- Excellent communication and presentation skills
- (Desirable) Experience working with brands in the retail sector
- (Desirable) Understanding of paid social and integrated media planning
- (Desirable) Familiarity with social listening and analytics tools (e.g. Sprinklr, Sprout, Brandwatch, native platform tools)
- (Desirable) Agency experience or working across multiple brands
- A strategic thinker with a strong instinct for culture, platforms, and audience behaviour
- Someone who balances creativity with commercial thinking
- Curious, proactive, and confident challenging briefs to deliver better outcomes
- Organised, collaborative, and comfortable working in a fast‑paced environment
What the job involves
We’re looking for a strategic and creative Social Media Planner to lead the development of insight‑driven social media strategies that drive brand growth, engagement, and measurable results. This role bridges strategy, planning, and performance, ensuring social activity aligns with broader business and marketing objectives. You’ll translate audience insight, platform trends, and brand priorities into clear social strategies, content frameworks, and channel plans - working closely with creative, content, and paid social teams to bring plans to life.
Strategy & Planning:
- Develop integrated social media strategies aligned to brand, marketing, and commercial objectives
- Create channel strategies, content pillars, tone of voice guidance, and campaign frameworks
- Lead social planning for campaigns, launches, and always‑on activity
- Identify growth opportunities through platform trends, audience behaviours, and cultural insight
Audience & Insight:
- Define and refine audience personas based on data, social listening, and market insight
- Use insights to inform content direction, messaging, and channel prioritisation
- Monitor competitor and category activity to inform strategic recommendations
Content & Activation:
- Work with creatives, content creators, and community teams to guide content ideation and execution
- Ensure content is purpose‑led, platform‑native, and aligned to strategic goals
- Support paid social planning with audience, messaging, and creative recommendations
Performance & Optimisation:
- Set success metrics and KPIs for social strategies and campaigns
- Analyse performance data to evaluate effectiveness and optimise future plans
- Produce clear, actionable reporting and strategic recommendations for stakeholders
Collaboration & Stakeholder Management:
- Act as the strategic social lead on projects, presenting plans with confidence
- Collaborate with internal teams and external partners to deliver best‑in‑class social activity
- Support junior team members with guidance and strategic thinking
Social Media Planner in Manchester employer: Deepstreamtech
As a leading agency in the retail sector, we pride ourselves on fostering a dynamic and inclusive work culture that encourages creativity and collaboration. Our Social Media Planner role offers not only competitive benefits and opportunities for professional growth but also the chance to work with a diverse range of brands in a fast-paced environment, ensuring that your contributions directly impact brand engagement and success. Join us to be part of a team that values insight-driven strategies and empowers you to challenge the status quo while developing your skills.
StudySmarter Expert Advice🤫
We think this is how you could land Social Media Planner in Manchester
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on your dream job!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your social media strategies and campaigns. Use real examples of your work to demonstrate how you’ve driven engagement and growth. This will make you stand out when you apply through our website.
✨Tip Number 3
Stay updated on trends! Follow the latest social media trends and platform updates. Being knowledgeable about what’s hot right now shows potential employers that you’re proactive and passionate about the field.
✨Tip Number 4
Practice your pitch! When you get an interview, be ready to present your ideas confidently. Prepare to discuss how you would approach social media strategies for their brand, using data and insights to back up your suggestions.
We think you need these skills to ace Social Media Planner in Manchester
Some tips for your application 🫡
Show Off Your Social Savvy:Make sure to highlight your experience with social media strategy and planning. We want to see how you've used platforms like Instagram, TikTok, and LinkedIn to drive engagement and brand growth. Don’t hold back on sharing specific examples!
Data is Your Best Friend:Since we love a good insight-driven approach, include any experience you have with data analytics and performance metrics. Show us how you've used data to inform your strategies and improve results in past roles.
Be Creative and Strategic:We’re looking for someone who balances creativity with commercial thinking. In your application, share how you've developed innovative content ideas while keeping business objectives in mind. Let your personality shine through!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it shows you're keen to join our team!
How to prepare for a job interview at Deepstreamtech
✨Know Your Platforms
Make sure you have a solid understanding of the major social platforms mentioned in the job description. Be ready to discuss how each platform can be leveraged for different strategies and what unique features they offer. This shows that you’re not just familiar with them, but you know how to use them effectively.
✨Showcase Your Data Skills
Since the role requires confidence working with data and analytics, prepare examples of how you've used performance metrics to inform your social media strategies. Bring specific case studies or results to the table that demonstrate your ability to analyse data and optimise campaigns.
✨Be Audience-Centric
Highlight your experience in developing audience-led strategies. Discuss how you’ve defined audience personas in the past and how those insights shaped your content direction. This will show that you understand the importance of tailoring strategies to meet audience needs.
✨Prepare for Collaboration
The role involves working closely with various teams, so be ready to talk about your collaborative experiences. Share examples of how you’ve worked with creatives, content teams, or even external partners to bring social strategies to life. This will demonstrate your ability to work in a fast-paced environment and manage stakeholder relationships.
