At a Glance
- Tasks: Optimise user experience and manage content on our consumer website.
- Company: Join a dynamic team at a leading digital company.
- Benefits: Hybrid working, competitive salary, and opportunities for professional growth.
- Other info: Collaborative environment with a focus on innovation and engagement.
- Why this job: Make a real impact on customer journeys and website performance.
- Qualifications: Experience in eCommerce, data analysis, and A/B testing.
The predicted salary is between 35000 - 45000 € per year.
Requirements
- Experience in an eCommerce or website management role
- Experience collating and analysing data and producing insights
- Experience with customer journey optimisation and conversion rate improvement
- Proficiency with analytics tools (e.g., GA4) and heatmapping/session replay tools
- Knowledge of A/B testing methodologies and experience managing test roadmaps
- Good understanding of different marketing channels (e.g., SEO, Paid Media, CRM) and how they impact website performance
- Experience using Jira or similar ticket management software (Desirable)
- Basic HTML/CSS knowledge and familiarity with SEO principles and best practices (Desirable)
- Exposure to tools such as Optimizely, Hotjar, or similar
What the job involves
We are looking for a Web Content & CRO Specialist to join our team on a 12-month fixed-term basis. You will manage and implement both executional and strategic initiatives on our public-facing consumer website, experian.co.uk. You will play an important part in optimising the user experience, promoting engagement, and supporting business growth through digital strategies.
You will help manage important customer journeys across experian.co.uk, handling daily requests for new content production, updating live content, and delivering optimisation tests to improve page performance. Provide regular updates and analysis on the performance of webpages and end-to-end journeys; report important conversion and engagement KPIs, heatmapping insights, and session replay findings.
Optimisation Testing: Lead the delivery of the A/B testing roadmap across core paid media journeys. Attend Agile ceremonies (block planning, stand-ups), define test briefs, manage development tickets, and conclude tests with analysis reports.
Work with Acquisition, CRM, and Product teams to ensure the entire customer journey (from initial touchpoint to conversion) is seamless, relevant, and optimised. This includes aligning on campaign goals, messaging, and landing page experiences, and sharing insights to improve engagement, education, and conversion across channels.
Content Delivery: Partner with Content and SEO teams to plan and implement their content roadmap for experian.co.uk.
Project Management: Partner with the Product team on long-term enhancements to ensure new features are effectively represented on experian.co.uk.
Web Content & CRO Specialist (12 Month Fixed Term Contract) in London employer: Deepstreamtech
As a Web Content & CRO Specialist at Experian, you will thrive in a dynamic and supportive work environment that champions innovation and collaboration. With a strong focus on employee growth, we offer opportunities for professional development and the chance to make a significant impact on our public-facing website. Our hybrid working model allows for flexibility, ensuring a healthy work-life balance while being part of a team dedicated to optimising customer journeys and driving business success.
StudySmarter Expert Advice🤫
We think this is how you could land Web Content & CRO Specialist (12 Month Fixed Term Contract) in London
✨Tip Number 1
Get your networking game on! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your work in eCommerce, data analysis, and customer journey optimisation. This is your chance to demonstrate your expertise and make a lasting impression.
✨Tip Number 3
Prepare for interviews by practising common questions related to web content and CRO. Be ready to discuss your experience with analytics tools and A/B testing methodologies. We want to see how you can contribute to optimising our website!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Web Content & CRO Specialist (12 Month Fixed Term Contract) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the role of Web Content & CRO Specialist. Highlight your experience in eCommerce, data analysis, and customer journey optimisation. We want to see how your skills align with what we're looking for!
Showcase Your Tools:Mention any analytics tools you've used, like GA4 or heatmapping tools. If you’ve got experience with A/B testing or project management software like Jira, let us know! This will show us you're ready to hit the ground running.
Be Clear and Concise:When writing your application, keep it straightforward. Use bullet points where possible to make it easy for us to read. We appreciate clarity, especially when it comes to your achievements and experiences!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates from us. Plus, it’s super easy!
How to prepare for a job interview at Deepstreamtech
✨Know Your Analytics Tools
Make sure you brush up on your knowledge of analytics tools like GA4 and heatmapping software. Be ready to discuss how you've used these tools in the past to drive insights and improve conversion rates.
✨Showcase Your A/B Testing Experience
Prepare to talk about your experience with A/B testing methodologies. Have specific examples ready where you managed test roadmaps and what results you achieved. This will show your practical understanding of optimisation.
✨Understand the Customer Journey
Familiarise yourself with the entire customer journey from initial touchpoint to conversion. Be prepared to discuss how different marketing channels impact website performance and how you’ve optimised these journeys in previous roles.
✨Project Management Skills Matter
If you've used Jira or similar ticket management software, be ready to share your experiences. Discuss how you’ve collaborated with teams to manage projects effectively, as this role involves a lot of cross-team communication.
