Vice President of Wealth Services in London

Requirements

• Proven leadership track record in high growth organisations, ideally within fintech, banking, or wealth management.
• Deep domain expertise in savings, deposits, treasury linked products, or investment solutions — with a strong grasp of regulatory frameworks.
• Ability to translate deep investment experience into simple products for SMEs.
• Demonstrable experience scaling a product or business line, ideally with full P&L ownership and commercial accountability.
• Strong product leadership skills, having overseen end to end delivery across discovery, build, launch, and optimisation.
• Commercially astute, with experience defining pricing, modelling economics, structuring partnerships, and driving sustainable revenue growth.
• Exceptional leadership and team building ability, with a history of growing and mentoring high performing teams.
• Highly analytical, adept at using data to guide prioritisation, experimentation, and commercial decision making.
• Outstanding stakeholder management and communication skills, able to influence at all levels.
• Innovative and customer obsessed, with a bias for execution and continuous improvement.
• Resilient and adaptable, thriving in a dynamic, fast scaling environment.

What the job involves

• Wealth Services is a fast growing global product area at the heart of Tide's long-term member value strategy.
• Our mission is to help SMEs and sole traders grow and manage their money more effectively through market-leading savings, deposits, and investment solutions.
• By building a trusted, unified wealth platform integrated directly into Tide's business account experience, we aim to become the primary hub where small businesses manage liquidity, build reserves, and grow their financial wellbeing.
• The Wealth Services division encompasses savings accounts, investment products, deposit optimisation, cash management tools, and key partnerships with banking and investment providers.
• We are in the early stages of the journey, with strong traction and a large, underserved SME market ahead.
• Over the next three years, we expect to scale deposits, AUM, and product coverage significantly, expand internationally (initially India, Europe, and the UK), and build a high-performing, multidisciplinary team to deliver long term growth and profitability.
• We are seeking an entrepreneurial, visionary VP of Wealth Services to define and scale Tide's end to end wealth proposition.
• You will be the business, commercial, and product owner for the division, holding full P&L accountability and shaping the strategic roadmap that accelerates deposit growth, expands AUM, and delivers a best-in-class wealth experience for SMEs.
• Partnering with the dedicated VP of Engineering for the domain, you will lead product management, commercial operations, and go to market functions for Wealth Services.
• You will build the team, drive innovation, ensure regulatory robustness, and unlock international opportunities — all while delivering a seamless, trusted member experience.

Strategic Leadership & P&L Ownership:

• Define the long-term vision, strategy, and operating model for Wealth Services across savings, deposits, investments, and future adjacent offerings.
• Own full P&L accountability, driving aggressive growth in deposits, AUM, revenue, and profitability.
• Balance short term commercial impact with long term scalability, compliance, and member value.

Team Building & Leadership:

• Build, mentor, and lead a high performing, multidisciplinary team spanning product, commercial, operations, and go to market roles.
• Scale the organisation from early-stage foundations to a world-class 50+ person division over time.
• Foster a culture of innovation, data driven decision making, accountability, and customer centricity.

Product Strategy & Development:

• Lead the full product lifecycle across multiple channels (app, web, partner integrations), from concept to launch to optimisation.
• Expand Tide's wealth product suite, including savings accounts, deposit products, investment wrappers, cash management tools, and partner-led investment offerings.
• Ensure robust regulatory and compliance frameworks underpin every release, in collaboration with legal, risk, and compliance teams.

Commercial & Go to Market Ownership:

• Develop and execute comprehensive go to market, pricing, and monetisation strategies for all wealth products.
• Drive customer acquisition, deposits growth, engagement, retention, and cross sell effectiveness.
• Oversee strategic partnerships with banking, investment, and infrastructure providers.

Operational Excellence:

• Establish and scale efficient processes for onboarding, servicing, reconciliations, risk management, treasury interactions, and customer support.
• Ensure world class reliability and customer experience across all wealth journeys.

International Expansion:

• Lead Wealth Services' expansion into new regions, tailoring products and partnerships to local regulatory and market needs (initial focus: India, Europe, UK).
• Build localisation and compliance strategies to support scalable international growth.

Cross-Functional Collaboration:

• Work closely with Engineering leadership to align commercial and technical roadmaps.
• Collaborate with Marketing, Finance, Risk, Legal, Member Support, and central Product & Engineering teams to execute the division's strategy end to end.
• Influence executive stakeholders and represent Wealth Services in senior leadership forums.

Data Driven Decision Making:

• Use analytics, segmentation, experiments (A/B, MVT), and forecasting to inform priorities and optimise performance.
• Monitor and manage key commercial and product metrics (deposits, activation, AUM, retention, product NPS, cost-to-serve).

Market & Customer Insight:

• Maintain deep understanding of SME financial behaviour, market competitors, regulatory changes, and emerging wealth technologies.
• Translate insights into differentiated solutions that deliver long term value to members.